{"id":17080,"date":"2025-11-13T20:02:23","date_gmt":"2025-11-13T12:02:23","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/project-kuiper-no-more-amazon-renames-satellite-internet-venture-leo-on-path-to-commercial-debut\/"},"modified":"2025-11-13T20:02:23","modified_gmt":"2025-11-13T12:02:23","slug":"project-kuiper-no-more-amazon-renames-satellite-internet-venture-leo-on-path-to-commercial-debut","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/project-kuiper-no-more-amazon-renames-satellite-internet-venture-leo-on-path-to-commercial-debut\/","title":{"rendered":"\u2018Project Kuiper\u2019 no more: Amazon renames satellite internet venture \u2018Leo\u2019 on path to commercial debut"},"content":{"rendered":"
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(Amazon Image)<\/figcaption><\/figure>\n

Amazon is rebranding its ambitious effort to expand global access to high-speed internet: Project Kuiper will now be known as Amazon Leo.<\/p>\n

The Seattle-based tech giant announced Thursday that it was renaming its satellite broadband project in the midst of deploying the equipment that will help power it all.<\/p>\n

Leo is a nod to \u201clow Earth orbit,\u201d where Amazon has so far launched more than 150 satellites as part of a constellation that will eventually include more than 3,200.<\/p>\n

In a blog post, Amazon said the 7-year-old Project Kuiper began \u201cwith a handful of engineers and a few designs on paper\u201d and like most early Amazon projects \u201cthe program needed a code name.\u201d The team was inspired by the Kuiper Belt, a ring of asteroids in the outer solar system.<\/p>\n

A new website for Amazon Leo proclaims \u201ca new era of internet is coming,\u201d as Amazon says its satellites can help serve \u201cbillions of people on the planet who lack high-speed internet access, and millions of businesses, governments, and other organizations operating in places without reliable connectivity.\u201d<\/p>\n

Amazon said it will begin rolling out service once it\u2019s added more coverage and capacity to the network. Details about pricing and availability haven\u2019t been announced.<\/p>\n

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Amazon\u2019s satellites lift off aboard United Launch Alliance\u2019s Atlas V rocket during a mission in September. (ULA Photo)<\/figcaption><\/figure>\n

Early customers and partners include JetBlue, which in September became the first airline to sign on with Leo, promising faster and more reliable inflight Wi-Fi. L3Harris, DIRECTV Latin America, Sky Brasil, and NBN Co., Australia\u2019s National Broadband Network operator, are also signed up to deploy the service. And agricultural connectivity company Connected Farms inked a deal this week. <\/p>\n

During a test in September, executives touted data transmission speeds from the constellation in excess of a gigabit per second.<\/p>\n

Amazon\u2019s primary satellite manufacturing facility is in Kirkland, Wash., with some of the components produced at Leo\u2019s headquarters in nearby Redmond. Amazon also has a $140 million, 100,000-square-foot payload processing facility at Kennedy Space Center that prepares satellites for upcoming launches.<\/p>\n

Amazon\u2019s multibillion-dollar bid to catch up with SpaceX\u2019s Starlink constellation began in earnest in April with the launch of the first 27 satellites.<\/p>\n

Amazon CEO Andy Jassy posted on X about the name change and said projects such as Echo and Kindle also had code names early on. And Amazon Devices & Services leader Panos Panay said that he was \u201cpsyched for what\u2019s ahead\u201d in his own post on X.<\/p>\n

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