{"id":17104,"date":"2025-07-16T23:49:30","date_gmt":"2025-07-16T15:49:30","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/hubble-network-launches-bluetooth-satellite-system-for-tracking-your-devices-from-orbit\/"},"modified":"2025-07-16T23:49:30","modified_gmt":"2025-07-16T15:49:30","slug":"hubble-network-launches-bluetooth-satellite-system-for-tracking-your-devices-from-orbit","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/hubble-network-launches-bluetooth-satellite-system-for-tracking-your-devices-from-orbit\/","title":{"rendered":"Hubble Network launches Bluetooth satellite system for tracking your devices from orbit"},"content":{"rendered":"<figure class=\"wp-block-image size-full-width\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"372\" src=\"https:\/\/cdn.geekwire.com\/wp-content\/uploads\/2025\/07\/250715-hubblenet5-630x372.jpg\" alt=\"\" class=\"wp-image-881635\" srcset=\"https:\/\/cdn.geekwire.com\/wp-content\/uploads\/2025\/07\/250715-hubblenet5-630x372.jpg 630w, https:\/\/cdn.geekwire.com\/wp-content\/uploads\/2025\/07\/250715-hubblenet5-768x453.jpg 768w, https:\/\/cdn.geekwire.com\/wp-content\/uploads\/2025\/07\/250715-hubblenet5.jpg 1200w\" sizes=\"(max-width: 630px) 100vw, 630px\"><figcaption data-nosnippet=\"\" class=\"wp-element-caption\">An artist\u2019s conception shows one of Hubble Network\u2019s satellites in orbit. (Hubble Network illustration)<\/figcaption><\/figure>\n<p>A Seattle space startup called Hubble Network is unveiling a system that uses satellites and low-power Bluetooth signals to monitor devices and sensors around the globe.<\/p>\n<p>The system, known as the Hubble BLE Finding Network, can open the way for applications ranging from locating lost pets to monitoring supply chains and watching out for wildfires, Hubble Network CEO and co-founder Alex Haro said.<\/p>\n<p>\u201cAgriculture, oil and gas, mining, defense \u2026 There are all these important verticals and industries where there is need for this very battery- and cost-efficient network that can have global accessibility,\u201d Haro told GeekWire.<\/p>\n<p>Hubble\u2019s network could be regarded as a low-cost, low-power GPS alternative for Bluetooth devices.<\/p>\n<p>Over the past decade, consumers have become familiar with finding services such as Apple\u2019s \u201cFind My\u201d app and Google\u2019s \u201cFind My Device.\u201d Before he helped found Hubble Network in 2021, Haro himself had a hand in creating the Life360 finding service, which makes use of Bluetooth trackers known as Tiles. His current venture literally adds another dimension to the concept, by going up to low Earth orbit.<\/p>\n<p>Haro and his fellow co-founders created Hubble Network (which has nothing to do with NASA\u2019s Hubble Space Telescope) to get around the limitations of today\u2019s most commonly used Bluetooth-based tracking devices. The most obvious limitation has to do with range.<\/p>\n<p>\u201cThe reason that you and pretty much everyone else thinks about Bluetooth as being so short-range is, that\u2019s really what the Bluetooth protocol was designed for,\u201d Haro said. \u201cIt\u2019s meant for high-fidelity audio streaming from your computer to your headphones, and so it\u2019s operating at millions of bits per second.\u201d<\/p>\n<p>Hubble Network\u2019s system turns the dials down on a Bluetooth device\u2019s data transmission rate and energy consumption, using a protocol known as Bluetooth Low Energy, or BLE. The company also developed patented technologies for sending messages across distances ranging as far as hundreds of miles \u2014 far enough for the messages to be picked up by phased-array antennas on Hubble Network\u2019s satellites in space.<\/p>\n<p>Haro compared the approach to enunciating a message quietly and carefully, and repeating the message to make sure it\u2019s heard correctly, as opposed to shouting the message as loud as possible. \u201cOn top of that, we give your friend hundreds of microphones that are all focusing their spot beams on you,\u201d he said. \u201cThat\u2019s what allows it to pick up that directed energy and be able to hear you, even with a lot of other noise happening all around you.\u201d<\/p>\n<p>In collaboration with Spire Global, Hubble Network\u2019s first two satellites were launched last year, and the Bluetooth space connection was successfully tested just weeks after that initial launch. Now the Hubble Network constellation has grown to seven satellites. (The four newest satellites are nicknamed Lilo and Stitch, Scooby and Shaggy.) The company aims to expand its constellation to 60 satellites by 2028.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\">\n<iframe loading=\"lazy\" title=\"Introducing Hubble Network\" src=\"https:\/\/player.vimeo.com\/video\/925542097?h=15f43fee51&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"400\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><br \/>\n<\/figure>\n<p>Hubble Network\u2019s business model calls for adding satellite connectivity to existing tracking applications that are offered by other companies \u2014 including Life360, which has more than 80 million monthly active users. The Hubble BLE Network can leverage Life360\u2019s devices as well as millions of other IoT devices that have embedded BLE chips. Anyone who uses such devices to, say, monitor their supply chains or check up on their crops can sign up to join the network.<\/p>\n<p>\u201cWith a simple SDK change on our customers\u2019 devices, they can access 100 million gateways, but they also have access to the satellite network,\u201d Haro said.<\/p>\n<p>He emphasized that the IoT data is encrypted end-to-end. \u201cNot even Hubble can tell what our customer\u2019s data is,\u201d Haro said. \u201cIt really is owned by our customer. It\u2019s the responsibility of our customer to make sure that these products are being used for proper enterprise use cases and not for any forms of harassment or any other bad actors. We\u2019re basically acting like a carrier for our customer\u2019s devices.\u201d<\/p>\n<p>When Haro talks about customers, he\u2019s talking about companies that are using \u2014 or will be using \u2014 Hubble\u2019s service to provide low-cost satellite connectivity for their Bluetooth devices. It\u2019s up to those companies to decide how <em>their<\/em> customers will cover the cost of the service, or how they\u2019ll account for the cost internally.<\/p>\n<p>\u201cWe have a number of customers that are currently in the pilot phase and are converting over to contracted customers,\u201d Haro said. \u201cSo we will have some hopefully fun announcements over the next few months.\u201d<\/p>\n<p>Four years into its existence, Hubble Network has about 50 employees, including about 35 in Seattle and a \u201cbig contingent in the Bay Area,\u201d according to Haro. He said the company has officially brought in $30 million in investment so far, highlighted by a $20 million Series A funding round in 2023.<\/p>\n<p>The months ahead are likely to bring further developments on the business frontier as well as on the final frontier. In more ways than one, when it comes to Hubble Network\u2019s future, watch this space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An artist\u2019s conception shows one of Hubble Network\u2019s satellites in orbit. (Hubble Network illustration) A Seattle space startup called Hubble Network is unveiling a system that uses satellites and low-power Bluetooth signals to monitor devices and sensors around the globe. The system, known as the Hubble BLE Finding Network, can open the way for applications [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[4421,4422,4432,4433,4329],"class_list":["post-17104","post","type-post","status-publish","format-standard","hentry","category-news","tag-bluetooth","tag-hubble-network","tag-location-services","tag-space-startups","tag-startups"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/17104"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=17104"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/17104\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=17104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=17104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=17104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}