{"id":17436,"date":"2022-01-07T20:25:07","date_gmt":"2022-01-07T12:25:07","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/star-treks-original-mr-spock-beams-down-for-vaccine-boosting-billboard-campaign\/"},"modified":"2022-01-07T20:25:07","modified_gmt":"2022-01-07T12:25:07","slug":"star-treks-original-mr-spock-beams-down-for-vaccine-boosting-billboard-campaign","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/star-treks-original-mr-spock-beams-down-for-vaccine-boosting-billboard-campaign\/","title":{"rendered":"Star Trek\u2019s original Mr. Spock beams down for vaccine-boosting billboard campaign"},"content":{"rendered":"<figure class=\"wp-block-image size-full-width\"><img fetchpriority=\"high\" decoding=\"async\" width=\"630\" height=\"334\" src=\"https:\/\/cdn.geekwire.com\/wp-content\/uploads\/2022\/01\/220107-billboard-630x334.jpg\" alt=\"\" class=\"wp-image-666204\" srcset=\"https:\/\/cdn.geekwire.com\/wp-content\/uploads\/2022\/01\/220107-billboard-630x334.jpg 630w, https:\/\/cdn.geekwire.com\/wp-content\/uploads\/2022\/01\/220107-billboard-1260x667.jpg 1260w, https:\/\/cdn.geekwire.com\/wp-content\/uploads\/2022\/01\/220107-billboard-768x407.jpg 768w, https:\/\/cdn.geekwire.com\/wp-content\/uploads\/2022\/01\/220107-billboard-1536x814.jpg 1536w, https:\/\/cdn.geekwire.com\/wp-content\/uploads\/2022\/01\/220107-billboard.jpg 1788w\" sizes=\"(max-width: 630px) 100vw, 630px\"><figcaption>Mr. Spock\u2019s visage graces a pro-vaccination billboard in Los Angeles. (Julie Nimoy via Twitter)<\/figcaption><\/figure>\n<p>It\u2019s been almost seven years since Leonard Nimoy, the actor who created the role of Mr. Spock on \u201cStar Trek,\u201d passed away due to respiratory disease \u2014 but his character may be coming soon to a billboard near you, as part of a widening campaign to encourage COVID-19 vaccination.<\/p>\n<p>The first round of the campaign, organized by Nimoy\u2019s family and L.A. Care Health Plan with the blessing of ViacomCBS, has been in the works in Los Angeles since last May. One billboard design features Nimoy in his Mr. Spock role, giving the split-fingered Vulcan salute with the headline \u201cSave Humanity: Get Vaccinated! It\u2019s the Logical Thing to Do.\u201d The other design shows mask-wearing humans in a Star Trek glow and takes full advantage of Spock\u2019s \u201cLive Long and Prosper\u201d catchline.<\/p>\n<p>\u201cThe phrase \u2018Live Long and Prosper\u2019 spreads a message that my dad strongly believed in \u2014 not only for a long and healthy life, but it also represents peace, tolerance, diversity and unity,\u201d Julie Nimoy, the actor\u2019s daughter, said in a news release. \u201cThis project really is a continuation of his mission on lung health.\u201d<\/p>\n<p>Julie Nimoy\u2019s husband, David Knight, told GeekWire in an email that the \u201cL.A. campaign is only the first stop.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<iframe id=\"twitter-widget-0\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" allowfullscreen=\"true\" class=\"\" style=\"position: absolute; visibility: hidden; width: 0px; height: 0px; display: block; flex-grow: 1;\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=b0yle&amp;dnt=true&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1396963471443447811&amp;lang=en&amp;origin=https%3A%2F%2Fwww.geekwire.com%2F2022%2Fstar-treks-original-mr-spock-beams-down-for-vaccine-boosting-billboard-campaign%2F&amp;sessionId=7174f73f3dfe8f162cc8a16c1051de33195356bf&amp;siteScreenName=geekwire&amp;theme=light&amp;widgetsVersion=6a3ad42b224df%3A1778106238597&amp;width=550px\" data-tweet-id=\"1396963471443447811\"><\/iframe><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\" data-twitter-extracted-i1782799969965267707=\"true\">\n<p lang=\"en\" dir=\"ltr\">Spotted!\ud83d\udd96#roddenberry #thinkTREK #seeTREK#VaxLive #vaccinate pic.twitter.com\/Rnjx4iGwEc<\/p>\n<p>\u2014 \ud835\ude83\ud835\ude91\ud835\ude8e \u2764 \ud835\ude98\ud835\ude8f \ud835\ude82\ud835\ude9d\ud835\ude8a\ud835\ude9b \ud835\ude83\ud835\ude9b\ud835\ude8e\ud835\ude94 (@roddenberry) May 24, 2021<\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<\/figure>\n<p>\u201cNew billboards in N.Y., Boston, Chicago, D.C., Seattle and Miami are already being discussed,\u201d Knight wrote. \u201cIn addition, we\u2019re currently speaking with the World Health Organization about additional billboards specifically on vaccine equity in major cities across the world.\u201d<\/p>\n<p>Knight and his wife are in charge of the Nimoy Knight Foundation, a nonprofit that aims to heighten awareness about lung disease and prevention as a tribute to Leonard Nimoy. The foundation is also working to get a Vulcan-salute statue built outside Boston\u2019s Museum of Science.<\/p>\n<p>Last month, Julie Nimoy lent a sterling silver \u201cLive Long and Prosper\u201d necklace to Jeff Bezos\u2019 Blue Origin space venture for a suborbital trip to space, as a follow-up to Star Trek captain William Shatner\u2019s spaceflight in October.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mr. Spock\u2019s visage graces a pro-vaccination billboard in Los Angeles. (Julie Nimoy via Twitter) It\u2019s been almost seven years since Leonard Nimoy, the actor who created the role of Mr. Spock on \u201cStar Trek,\u201d passed away due to respiratory disease \u2014 but his character may be coming soon to a billboard near you, as part [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[4677,4678,4679,4680,21,4631,4681],"class_list":["post-17436","post","type-post","status-publish","format-standard","hentry","category-news","tag-billboard","tag-covid-19","tag-covid-19-vaccine","tag-leonard-nimoy","tag-space","tag-star-trek","tag-vaccines"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/17436"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=17436"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/17436\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=17436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=17436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=17436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}