{"id":18383,"date":"2018-08-30T23:51:52","date_gmt":"2018-08-30T15:51:52","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/commercial-branding-on-spacecraft-five-key-points-in-nasas-evolving-space-vision\/"},"modified":"2018-08-30T23:51:52","modified_gmt":"2018-08-30T15:51:52","slug":"commercial-branding-on-spacecraft-five-key-points-in-nasas-evolving-space-vision","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/commercial-branding-on-spacecraft-five-key-points-in-nasas-evolving-space-vision\/","title":{"rendered":"Commercial branding on spacecraft? Five key points in NASA\u2019s evolving space vision"},"content":{"rendered":"
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As a joke, NASA spacewalker Dale Gardner holds up a \u201cFor Sale\u201d sign during a shuttle mission in 1984, in an era when the space shuttle fleet took on commercial satellite servicing tasks. (NASA Photo)<\/figcaption><\/figure>\n

Why can\u2019t commercials be filmed on the International Space Station? How about astronaut endorsements of energy drinks or tennis shoes? And instead of saying \u201cThe Eagle has landed,\u201d why not get paid for saying \u201cHere\u2019s your orbital Pizza Hut delivery\u201d?<\/p>\n

The final frontier is edging farther into the commercial frontier: That\u2019s one of the top takeaways from this week\u2019s meetings of the NASA Advisory Council at Ames Research Center in California\u2019s Silicon Valley.<\/p>\n

NASA Administrator Jim Bridenstine and other officials and advisers provided a preview of the trends we\u2019re likely to be seeing in the months and years to come. Here\u2019s a quick rundown on five places NASA is going toward:<\/p>\n

Going commercial<\/h3>\n

Bridenstine said a new advisory committee, headed by Maxar Technologies executive Mike Gold, would look into the prospects for parlaying commercial opportunities.<\/p>\n

\u201cIs it possible for NASA to offset some of the costs by selling the naming rights to a spacecraft, or the naming rights to its rockets?\u201d Bridenstine asked.<\/p>\n

Read more:<\/strong> Space Adventures is back in vogue \u2013 and aiming to go beyond orbital tourism<\/h4>\n

Gold said the possibilities could include having NASA receive reimbursement when commercial space companies sell spots on spacecraft heading for the International Space Station, and leveraging those funds for access or services on future private-sector space stations.<\/p>\n

\u201cOur companies should not have to turn to Russian cosmonauts to execute commercial operations,\u201d Gold said. \u201cWhen new industrial substance are created, commercial experiments conducted, or even advertisements filmed, American astronauts should lead the way.\u201d<\/p>\n

In the past, Russia\u2019s space effort led the way in commercial activities, ranging from bringing fare-paying spaceflight participants on board the space station to filming Pepsi and Pizza Hut commercials. In a famous case from 2000, a Russian Proton rocket was emblazoned with the Pizza Hut logo for $1 million.<\/p>\n

Former NASA official Lori Garver tweeted that U.S. companies have long sought similar exposure through NASA.<\/p>\n

\u201cWe considered this in the \u201890s,\u201d she said. \u201cNike would have paid hundreds of millions for swoosh on the shuttle tank. It was too controversial. Maybe it will work this time!\u201d<\/p>\n