{"id":19253,"date":"2016-09-08T21:25:26","date_gmt":"2016-09-08T13:25:26","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/facebook-beams-its-like-options-into-the-star-trek-universe-for-science-fiction-fans\/"},"modified":"2016-09-08T21:25:26","modified_gmt":"2016-09-08T13:25:26","slug":"facebook-beams-its-like-options-into-the-star-trek-universe-for-science-fiction-fans","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/facebook-beams-its-like-options-into-the-star-trek-universe-for-science-fiction-fans\/","title":{"rendered":"Facebook beams its \u2018like\u2019 options into the Star Trek universe for science-fiction fans"},"content":{"rendered":"
\"Facebook
Facebook\u2019s reaction emojis take on a Star Trek look for fans today. (Credit: Facebook)<\/figcaption><\/figure>\n

Do you love \u201cLive Long and Prosper\u201d? Then you\u2019ll probably be reacting to Facebook posts with Star Trek icons today.<\/p>\n

The social-media giant morphed its usual lineup of like, love, haha, wow, sad and angry emojis to reflect a Trek vibe, in honor of the 50th anniversary of the \u201cStar Trek\u201d TV show\u2019s U.S. premiere.<\/p>\n

The thumbs-up for \u201cLike\u201d adds a Starfleet sparkle. \u201cLove\u201d has been turned into a Vulcan salute, the \u201cHaha\u201d face has a Captain Kirk hairdo, \u201cWow\u201d gets the Spock treatment, \u201cSad\u201d looks like Geordi La Forge from \u201cStar Trek: The Next Generation,\u201d and \u201cAngry\u201d has the furrowed brow of a Klingon.<\/p>\n

\u201cWe wanted to mark this fun, nostalgic moment and help the passionate community of Star Trek fans celebrate in some unique ways on Facebook,\u201d Lindsey Shepard, marketing lead for Facebook Messenger, said in a Medium post explaining the shift.<\/p>\n

Facebook is also sending a Trek-themed greeting to folks in the U.S. and Canada who have expressed an interest in \u201cStar Trek\u201d or science fiction. The online greeting card gives those fans the option of adding a custom Star Trek frame to their profile picture. Shepard\u2019s post goes into the making of a miniature Starship Enterprise for the design project.<\/p>\n

\"Facebook
Facebook\u2019s design team created a paper Starship Enterprise model that\u2019s featured in a Star Trek greeting card. (Credit: Facebook via Medium)<\/figcaption><\/figure>\n

Shepard says the Trek emojis will be available to some Star Trek fans in the U.S. and Canada for a limited time, and will appear when they hover over the like button on a Facebook post.<\/p>\n

Frank Catalano, a longtime science-fiction fan and writer (as well as a GeekWire contributor) marveled over how Facebook tailored its tribute to the Star Trek crowd. He could see the emojis on his Facebook page \u2013 but his wife, who\u2019s less tuned in to Trek, couldn\u2019t.<\/p>\n

It all goes to show that Facebook is getting better and better about mining data from its users\u2019 preferences and turning the results into marketing offers with a laser \u2026 er, phaser focus.<\/p>\n

Also today, a study from a data analytics company called Quintly found that the like emojis, officially known as Facebook Reactions, are quickly picking up steam. The personal profiles generated by those reactions can serve as a treasure trove for social-media analysts and marketers.<\/p>\n

\u201cDepending on how Facebook\u2019s trove is used, it can be creepy or delightful. Or both simultaneously,\u201d Catalano said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook\u2019s reaction emojis take on a Star Trek look for fans today. (Credit: Facebook) Do you love \u201cLive Long and Prosper\u201d? Then you\u2019ll probably be reacting to Facebook posts with Star Trek icons today. The social-media giant morphed its usual lineup of like, love, haha, wow, sad and angry emojis to reflect a Trek vibe, in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[3611,5043,5513,4482,21,4631],"class_list":["post-19253","post","type-post","status-publish","format-standard","hentry","category-news","tag-facebook","tag-geek-life","tag-like","tag-science-fiction","tag-space","tag-star-trek"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/19253"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=19253"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/19253\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=19253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=19253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=19253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}