{"id":22067,"date":"2023-01-05T17:35:26","date_gmt":"2023-01-05T09:35:26","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/john-deere-looking-to-enter-the-satellite-market-with-geospatial-maps-for-farmers\/"},"modified":"2023-01-05T17:35:26","modified_gmt":"2023-01-05T09:35:26","slug":"john-deere-looking-to-enter-the-satellite-market-with-geospatial-maps-for-farmers","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/john-deere-looking-to-enter-the-satellite-market-with-geospatial-maps-for-farmers\/","title":{"rendered":"John Deere looking to enter the satellite market with geospatial maps for farmers"},"content":{"rendered":"
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John Deere is reportedly finalizing a satellite partnership<\/h2>\n

Jahmy Hindman, John Deere CTO, told CNBC that the company is finalizing a partner to bring some satellite data to improve crop growth.\u201dThere\u2019s so much friction and getting that data from the field into the cloud, where they can do something useful with it, that it really isn\u2019t used very effectively at all,\u201d Hindman says.<\/p>\n

As technology involves, the agriculture industry has been a big pusher of adoption and proof of success. For example, John Deere has embraced technology on their tractors and equipment with cameras and other improvements to make harvesting, fertilizing, and other duties easier for farmers. The company has even developed a drone to help spray fields more efficiently, something I learned could be a very profitable business when I attended DJI Airworks last year.<\/p>\n

Drones that feature multispectral cameras are also highly used in agriculture to see the process of crop growth. However, while drones can get high-fidelity data from farmer\u2019s fields, satellites can get similar data for much larger swaths of land or even entire regions of the globe.<\/p>\n

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