{"id":23370,"date":"2020-06-10T00:12:15","date_gmt":"2020-06-09T16:12:15","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/netflix-is-beating-the-us-space-force-to-securing-trademark-rights-around-the-world\/"},"modified":"2020-06-10T00:12:15","modified_gmt":"2020-06-09T16:12:15","slug":"netflix-is-beating-the-us-space-force-to-securing-trademark-rights-around-the-world","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/netflix-is-beating-the-us-space-force-to-securing-trademark-rights-around-the-world\/","title":{"rendered":"Netflix is beating the US Space Force to securing trademark rights around the world"},"content":{"rendered":"<figure class=\"img-border featured-image wp-block-image--obfuscated\">\n<p>\t<img width=\"100%\" src=\"https:\/\/spaceexplored.com\/wp-content\/themes\/ninetofive\/dist\/images\/default-spaceexplored-related-guide.png?w=800\" class=\"skip-lazy wp-post-image\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/spaceexplored.com\/wp-content\/themes\/ninetofive\/dist\/images\/default-spaceexplored-related-guide.png?w=320&amp;quality=82&amp;strip=all&amp;ssl=1 320w, https:\/\/i0.wp.com\/spaceexplored.com\/wp-content\/themes\/ninetofive\/dist\/images\/default-spaceexplored-related-guide.png?w=640&amp;quality=82&amp;strip=all&amp;ssl=1 640w, https:\/\/i0.wp.com\/spaceexplored.com\/wp-content\/themes\/ninetofive\/dist\/images\/default-spaceexplored-related-guide.png?w=1024&amp;quality=82&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/spaceexplored.com\/wp-content\/themes\/ninetofive\/dist\/images\/default-spaceexplored-related-guide.png?w=1500&amp;quality=82&amp;strip=all&amp;ssl=1 1500w\" decoding=\"async\" fetchpriority=\"high\" data-attachment-id=\"2171\" data-permalink=\"https:\/\/spaceexplored.com\/2020\/06\/08\/netflix-space-force-trademark\/us-politics-trump-military-army\/\" data-orig-file=\"https:\/\/spaceexplored.com\/wp-content\/themes\/ninetofive\/dist\/images\/default-spaceexplored-related-guide.png\" data-orig-size=\"800,533\" data-comments-opened=\"1\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/spaceexplored.com\/wp-content\/themes\/ninetofive\/dist\/images\/default-spaceexplored-related-guide.png?w=800\"><br \/>\n\t<\/figure>\n<p>Netflix isn\u2019t kidding around when it comes to securing the trademark for its new \u201cSpace Force\u201d comedy. What could that mean for the sixth branch of the US Armed Forces that shares the same name?<\/p>\n<p><span id=\"more-2169\"><\/span><\/p>\n<h2>Protecting the brand<\/h2>\n<p>Netflix has already secured the rights to the name \u201cSpace Force\u201d across Europe, Australia, Mexico, and other countries, according to the<em> Hollywood Reporter.&nbsp;<\/em>The newly established military branch has been less quick to secure trademark rights for the name in the US, however.<\/p>\n<p>The US Space Force is a military service branch inside the Department of the Air Force, like how the Marines are organized in the Department of the Navy.<\/p>\n<p>\t<span class=\"outbrain-ad-label\"><\/span><\/p>\n<p>\t\t<script type=\"text\/plain\">\n\t\t\twindow.adSlotsConfig = window.adSlotsConfig || [];<\/p>\n<p>\t\t\tadSlotsConfig.push( {\n\t\t\t\tslotID: '\/1049447\/Outbrain',\n\t\t\t\tslotName: 'div-gpt-ad-outbrain-ad-2169',\n\t\t\t\tsizes: [300, 250],\n\t\t\t\tslotPosition: 'mid_article'\n\t\t\t} );\n\t\t<\/script><\/p>\n<p><em>THR&nbsp;<\/em>notes that the Air Force has a \u201cpending application for registration inside the United States based on an intent to use,\u201d but the military doesn\u2019t own the trademark yet.<\/p>\n<blockquote>\n<p>That\u2019s not necessarily a problem. Netflix can produce a television series without confusing consumers, just as the military can train fighting astronauts without anyone mistakenly thinking the streamer is sponsoring such an academy.<\/p>\n<p>Conflict potentially arises when trademark users begin trafficking in similar products. Imagine for a moment that a \u201cSpace Force\u201d jumper begins appearing in retail stores. Who\u2019s selling? The US military or Netflix? Trademarks help clarify the source of goods and services.<\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2172\" data-permalink=\"https:\/\/spaceexplored.com\/2020\/06\/08\/netflix-space-force-trademark\/sf-103-unit-01199r2-jpg-1590635808\/\" data-orig-file=\"https:\/\/spaceexplored.com\/wp-content\/themes\/ninetofive\/dist\/images\/default-spaceexplored-related-guide.png\" data-orig-size=\"1140,797\" data-comments-opened=\"1\" data-image-title=\"SF-103-Unit-01199R2-jpg-1590635808\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/spaceexplored.com\/wp-content\/themes\/ninetofive\/dist\/images\/default-spaceexplored-related-guide.png?w=1024\" data-url=\"https:\/\/spaceexplored.com\/wp-content\/themes\/ninetofive\/dist\/images\/default-spaceexplored-related-guide.png\" class=\"aligncenter wp-image-2172 size-large\" src=\"https:\/\/spaceexplored.com\/wp-content\/themes\/ninetofive\/dist\/images\/default-spaceexplored-related-guide.png\" alt=\"\" width=\"1000\" height=\"699\"><\/p>\n<h2>Safe space for now<\/h2>\n<p>The Air Force does have a policy on intellectual property management that describes proper use as appropriate in \u201crich and engaging\u201d stories \u201cwhile we put our best foot forward,\u201d although it\u2019s not certain the military would view a parody of the current presidential administration in that light.<\/p>\n<p>For now, the youngest branch of the US Armed Forces is playing nice with General Naird and company:<\/p>\n<blockquote>\n<p>\u2018At this time, we are not aware of any trademark conflicts with the fictional program <em>Space Force<\/em> produced by Netflix,\u2019 says an Air Force spokesperson. \u2018We wish Netflix and the show\u2019s producers the best in their creative depiction of our nation\u2019s newest branch of the military.\u2019<\/p>\n<\/blockquote>\n<p><em>Tap, tap.<\/em><\/p>\n<h2>More:<\/h2>\n<ul>\n<li>\u2018Space Force\u2019 now streaming on Netflix<\/li>\n<li>ULA Atlas V completing first Space Force mission<\/li>\n<li>Space Force: What is it good for?<\/li>\n<\/ul>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/4Fm9MvnoPTY?version=3&amp;rel=0&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;fs=1&amp;hl=en-US&amp;autohide=2&amp;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix isn\u2019t kidding around when it comes to securing the trademark for its new \u201cSpace Force\u201d comedy. What could that mean for the sixth branch of the US Armed Forces that shares the same name? Protecting the brand Netflix has already secured the rights to the name \u201cSpace Force\u201d across Europe, Australia, Mexico, and other [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-23370","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/23370"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=23370"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/23370\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=23370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=23370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=23370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}