{"id":48297,"date":"2025-10-03T22:14:37","date_gmt":"2025-10-03T14:14:37","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/video-interview-with-adel-al-saleh-on-sess-rebrand\/"},"modified":"2025-10-03T22:14:37","modified_gmt":"2025-10-03T14:14:37","slug":"video-interview-with-adel-al-saleh-on-sess-rebrand","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/video-interview-with-adel-al-saleh-on-sess-rebrand\/","title":{"rendered":"Video Interview with Adel Al-Saleh on SES\u2019s Rebrand"},"content":{"rendered":"<p>To mark the combined company of <strong>SES<\/strong> post-<strong>Intelsat<\/strong> acquisition, SES debuted a new brand identity with the purpose statement, \u201cSpace to Make a Difference.\u201d&nbsp;<em>Via Satellite<\/em> editor Mark Holmes caught up with SES CEO Adel Al-Saleh at the company\u2019s brand launch party in Luxembourg in September, to hear about how the new brand aligns with the direction of the combined company.&nbsp;<\/p>\n<p>\u201cI believe a new company requires a new brand,\u201d Al-Saleh said of bringing together two established, legacy players for a fresh start.&nbsp;<\/p>\n<p>He also talked about how the operator is differentiated in its multi-orbit offerings, as SES recently debuted the meoSphere concept for how it will approach Medium-Earth Orbit (MEO) network upgrades.&nbsp;<\/p>\n<p>\u201cOur solution of a multi-orbit capability is truly unique,\u201d he says. \u201cA lot of people talk about multi-orbit, but not many people have [both] economics and multiple orbits. We do \u2014 and that creates a unique differentiation.\u201d&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Video Interview with SES CEO Adel Al-Saleh on a New Brand Identity\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CUNCKvMS4uc?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fwww.satellitetoday.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\" data-gtm-yt-inspected-13602404_75=\"true\" id=\"466187705\" data-gtm-yt-inspected-12=\"true\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To mark the combined company of SES post-Intelsat acquisition, SES debuted a new brand identity with the purpose statement, \u201cSpace to Make a Difference.\u201d&nbsp;Via Satellite editor Mark Holmes caught up with SES CEO Adel Al-Saleh at the company\u2019s brand launch party in Luxembourg in September, to hear about how the new brand aligns with the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48298,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-48297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/48297"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=48297"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/48297\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media\/48298"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=48297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=48297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=48297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}