{"id":49738,"date":"2025-02-05T01:14:43","date_gmt":"2025-02-04T17:14:43","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/verizon-promotes-direct-to-device-in-new-commercial-with-buzz-aldrin\/"},"modified":"2025-02-05T01:14:43","modified_gmt":"2025-02-04T17:14:43","slug":"verizon-promotes-direct-to-device-in-new-commercial-with-buzz-aldrin","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/verizon-promotes-direct-to-device-in-new-commercial-with-buzz-aldrin\/","title":{"rendered":"Verizon Promotes Direct-to-Device in New Commercial With Buzz Aldrin"},"content":{"rendered":"<\/p>\n<p><b>Verizon\u2019s <\/b>latest commercial, featuring astronaut Buzz Aldrin, highlighted the company\u2019s work with satellite technology to eliminate cellular \u201cdead zones.\u201d The ad emphasized Verizon\u2019s satellite capabilities as a solution for remote areas where traditional cellular coverage is lacking. The commercial aired on Feb. 2 during the Grammy Awards.<\/p>\n<p>In the commercial, Aldrin, and Verizon\u2019s original \u201cTest Man\u201d Paul Marcarelli, showcased Verizon\u2019s satellite-powered connectivity in remote locations. In the commercial, Aldrin and Marcarelli travel to remote areas \u2014 and even to space \u2014 planting a \u201csatellite powered\u201d flag and reviving the \u201cCan you hear me now?\u201d campaign to: \u201cCan you text me now?\u201d<\/p>\n<p>Aldrin reflected on the progress of technology in a Verizon release. \u201cFifty-six years ago, I was one of the select few that made it into space and the first team to help America conquer the moon. Back then, space was the great unknown, and now we\u2019ve never been closer to it.\u201d<\/p>\n<p>Verizon\u2019s first move in satellite-to-cell connectivity was a $100 million deal with AST SpaceMobile in May 2024. Then in August of 2024, Verizon announced a deal with Skylo to launch a commercial direct-to-device messaging service. Additionally, the FCC recently granted Verizon and AST SpaceMobile special temporal authority (STA) in the United States to provide satellite-to-cell service.<\/p>\n<p>Verizon said it is focused on providing reliable network experiences through satellite and terrestrial telecommunications convergence. In addition to direct-to-device, Verizon uses almost 300 portable satellite network assets to maintain connectivity in areas where fiber cables are unavailable in emergency situations for first responders.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Verizon\u2019s latest commercial, featuring astronaut Buzz Aldrin, highlighted the company\u2019s work with satellite technology to eliminate cellular \u201cdead zones.\u201d The ad emphasized Verizon\u2019s satellite capabilities as a solution for remote areas where traditional cellular coverage is lacking. The commercial aired on Feb. 2 during the Grammy Awards. In the commercial, Aldrin, and Verizon\u2019s original \u201cTest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49739,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-49738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/49738"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=49738"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/49738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media\/49739"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=49738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=49738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=49738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}