{"id":51605,"date":"2024-03-19T21:06:14","date_gmt":"2024-03-19T13:06:14","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/launch-leaders-address-the-need-for-high-cadence-reliability-and-listening-to-customers\/"},"modified":"2024-03-19T21:06:14","modified_gmt":"2024-03-19T13:06:14","slug":"launch-leaders-address-the-need-for-high-cadence-reliability-and-listening-to-customers","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/launch-leaders-address-the-need-for-high-cadence-reliability-and-listening-to-customers\/","title":{"rendered":"Launch Leaders Address the Need for High Cadence, Reliability, and Listening to Customers"},"content":{"rendered":"<p>While SpaceX dominated launch activity in 2023, other established and emerging launchers including Relativity Space, Mitsubishi Heavy Industries, United Launch Alliance, Arianespace, and Rocket Lab see an abundance of opportunities in the market. Launch execs spoke on a Monday panel at SATELLITE 2024 to share what they\u2019re seeing in the industry, as well as best practices in meeting customer demands.<\/p>\n<p>Stephanie Bednarek, SpaceX\u2019s recently appointed vice president of Commercial Sales, addressed the recent Starship flight test on March 14. <\/p>\n<p>\t\t\t\t<img loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2024\/03\/HyTlSC6RymgxKPmFwPor_VS_ShowDaily20202420Day20320DGTL_-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" style=\"width: 120px; height: auto;\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2024\/03\/HyTlSC6RymgxKPmFwPor_VS_ShowDaily20202420Day20320DGTL_-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2024\/03\/HyTlSC6RymgxKPmFwPor_VS_ShowDaily20202420Day20320DGTL_-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2024\/03\/HyTlSC6RymgxKPmFwPor_VS_ShowDaily20202420Day20320DGTL_-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2024\/03\/HyTlSC6RymgxKPmFwPor_VS_ShowDaily20202420Day20320DGTL_.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t<\/p>\n<h3 class=\"fs-5 mt-0\">Explore the Show Daily 2024 Day 3 Issue<\/h3>\n<p class=\"mb-0 fs-smaller text-balance\">Check out more from this issue and find your next story to read.<\/p>\n<p>\t\t\t<button class=\"btn btn-primary\" type=\"button\" data-bs-toggle=\"offcanvas\" data-bs-target=\"#offcanvasMENU\" aria-controls=\"offcanvasExample\" aria-label=\"button\" style=\"white-space: nowrap;\"><br \/>\n\t\t\t\tView More <i class=\"bi bi-arrow-right-circle\"><\/i><br \/>\n\t\t\t<\/button><\/p>\n<p> \u201cWe\u2019re very happy with the successful test flight three. But we hear the market loud and clear that there needs to be a lot of launch options and high cadence is really important,\u201d Bednarek said. \u201cHigher cadence isn\u2019t just about trying to launch as often as you can. It allows you to have more and more reliability. You get additional data which makes you have a safer system and be able to pass that safety and reliability onto customers.\u201d <\/p>\n<p>Bednarek also said SpaceX plans to continue flying Falcon for a while once Starship is operational, and that there will be \u201clayers\u201d of transition to Starship entering service.  <\/p>\n<p>\u201cBetween Falcon 9, Falcon Heavy and with Starship coming online, we really are able to launch anything to anywhere which is a wonderful capability that we have,\u201d she added. <\/p>\n<p><script>var AIAD_fcd45f981d570e35cee941b23edc69c7_6a6b04e01ffc6;googletag.cmd.push(function(){var AIMAP_29b58f13885ebf8ea6b032f958eb0748 = googletag.sizeMapping().addSize([992, 100], [[970, 90], [970, 250]]).addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_737ce075cc05dd766c8f8ea08f3faa73 = googletag.sizeMapping().addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_21fe3bcfb86a8660aba4e721ee9338f3 = googletag.sizeMapping().addSize([1200, 100], [970, 250]).addSize([768, 100], [600, 300]).addSize([320, 100], [300, 250]).build();AIAD_fcd45f981d570e35cee941b23edc69c7_6a6b04e01ffc6 = googletag.defineSlot('\/987\/satellitetoday.com\/via-satellite-digital-issue-ads', [ [600, 300], [300, 250], [970, 250] ], 'div-gpt-ad-1774631144891- 0-6a6b04e01ffc7').defineSizeMapping(AIMAP_21fe3bcfb86a8660aba4e721ee9338f3).setCollapseEmptyDiv(true).addService(googletag.pubads());   });<\/script><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1774631144891- 0-6a6b04e01ffc7'); });<\/script><\/p>\n<p>Mark Peller, vice president for Vulcan Development at United Launch Alliance said ULA\u2019s new Vulcan rocket, which recently entered service with a successful debut launch in January, was designed to be a flexible launch system, with an architecture that can be adjusted from the lower end of the median to the very high end. <\/p>\n<p>\u201cWe\u2019ve worked to develop a product that will be competitive and support a wide range of our customers\u2019 needs. We\u2019ve developed a system [that is] high performance and capable of supporting a variety of markets,\u201d Peller said. \u201cBut we are seeing that we first started to develop volume is expansion in the LEO [Low-Earth Orbit] market beyond what we\u2019re expecting. We\u2019re actually taking advantage of that opportunity.\u201d<\/p>\n<p>Steven Rutgers, CCO of Arianespace, said the company plans to launch the long-awaited Ariane 6 rocket within the next few months. <\/p>\n<p>\u201cFor over 40 years, we\u2019ve been launching satellites from our launch base in Kourou [French Guiana],\u201d he said. We\u2019ve launched over 350 rockets. We are very excited to announce that in approximately 90 to 100 days, you\u2019re going to see the inaugural flight, the maiden flight, for our Ariane 6 rocket, which is 65 meter tall, very powerful, new launcher. It\u2019s for the changing markets that we see around us today.\u201d<\/p>\n<p>Josh Brost, chief revenue officer of Relativity Space, talked about Relativity\u2019s shift in strategy from Terran 1 for the LEO market, to the medium- to heavy-lift Terran R, designed for mass production. <\/p>\n<p>\u201cLooking at the growing demand, growth was in the LEO market,\u201d said Brost. \u201cAs we were configuring Terran 1, we really wanted to optimize it to get the best possible economics to LEO. But at the same time, having a great economics if your launch rate is very low, it\u2019s not a very meaningful market. You have to build capacity at the same time. We\u2019re making very thoughtful investments in our factories and our test sites and launch sites to enable us to ramp up capacity quickly.\u201d <\/p>\n<p>Rocket Lab CFO Adam Spice said one challenge for new providers coming into the launch business is how to avoid getting constrained by other parts of the launch ecosystem. Rocket Lab has diversified its offerings with the Space Systems business and the company now builds spacecraft components and buses. He said the two businesses are part of a full strategy to remove bottlenecks in the market. <\/p>\n<p>\u201cOur belief has been that if new space is going to live up to its expectations, you got to remove a lot of the choke points and bottlenecks you don\u2019t normally associate with launch,\u201d said Spice. \u201cThat\u2019s why at Rocket Lab, 70 percent of our revenue today comes from the satellite side of the business. We think that being an end-to-end provider, we\u2019re not just focused on launch, but also providing your customers an end where you get the rest of the entire supply chain, and have a lot more predictability launch because you control how the spacecraft are coming through the supply chain as well.\u201d <\/p>\n<p>On the topic of generating sales and new business in a competitive market, speakers said listening to what customers want is as important as reliability.<\/p>\n<p><script>var AIAD_fcd45f981d570e35cee941b23edc69c7_6a6b04e020457;googletag.cmd.push(function(){var AIMAP_29b58f13885ebf8ea6b032f958eb0748 = googletag.sizeMapping().addSize([992, 100], [[970, 90], [970, 250]]).addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_737ce075cc05dd766c8f8ea08f3faa73 = googletag.sizeMapping().addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_21fe3bcfb86a8660aba4e721ee9338f3 = googletag.sizeMapping().addSize([1200, 100], [970, 250]).addSize([768, 100], [600, 300]).addSize([320, 100], [300, 250]).build();AIAD_fcd45f981d570e35cee941b23edc69c7_6a6b04e020457 = googletag.defineSlot('\/987\/satellitetoday.com\/via-satellite-digital-issue-ads', [ [600, 300], [300, 250], [970, 250] ], 'div-gpt-ad-1774631144891- 0-6a6b04e020458').defineSizeMapping(AIMAP_21fe3bcfb86a8660aba4e721ee9338f3).setCollapseEmptyDiv(true).addService(googletag.pubads());   });<\/script><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1774631144891- 0-6a6b04e020458'); });<\/script><\/p>\n<p>\u201cThey want to launch the second the [rockets] are available,\u201d said Bednarek. \u201cWe just ask that customers are upfront with us about schedules. When you\u2019re buying full performance on the Falcon 9 or Falcon Heavy, we can optimize for your needs.\u201d<\/p>\n<p>Iwao Igarashi, vice president and general manager of Mitsubishi Heavy Industries, Ltd., echoed Bednarek\u2019s sentiments.<\/p>\n<p>\u201cGenerally speaking, simply listening to the customer\u2019s needs, and applying the solution with customers works,\u201d said Igarashi. \u201cWe welcome the open-minded discussion with customers.\u201d <strong>VS<\/strong><\/p>\n<p>,<\/p>\n<h2 class=\"widget-title\">In This Issue<\/h2>\n<p>\t\t\t\t\t<!-- post id 493:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img loading=\"lazy\" width=\"300\" height=\"230\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/S6FlbGMtTcmw5V4XhsRg_Z6C_3450_cropped-300x230.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/S6FlbGMtTcmw5V4XhsRg_Z6C_3450_cropped-300x230.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/S6FlbGMtTcmw5V4XhsRg_Z6C_3450_cropped-800x614.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/S6FlbGMtTcmw5V4XhsRg_Z6C_3450_cropped-640x491.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/S6FlbGMtTcmw5V4XhsRg_Z6C_3450_cropped.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tDelta Exec: Available, Scalable In-Flight Connectivity is No Longer Optional<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 496:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/ktw8MtYyTYKFPwTcnLT5_VS_ShowDaily20202420DGTL_2-300x225.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/ktw8MtYyTYKFPwTcnLT5_VS_ShowDaily20202420DGTL_2-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/ktw8MtYyTYKFPwTcnLT5_VS_ShowDaily20202420DGTL_2-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/ktw8MtYyTYKFPwTcnLT5_VS_ShowDaily20202420DGTL_2-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/ktw8MtYyTYKFPwTcnLT5_VS_ShowDaily20202420DGTL_2.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tGerman Startups Work to Advance the Nation\u2019s Space Scene on International Stage<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3\">\n<p>\t\t\t\t\t<!-- post id 495:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"199\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/0nLN1ZFSQreuwWrEoDga_Z6C_3650-300x199.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/0nLN1ZFSQreuwWrEoDga_Z6C_3650-300x199.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/0nLN1ZFSQreuwWrEoDga_Z6C_3650-800x532.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/0nLN1ZFSQreuwWrEoDga_Z6C_3650-640x426.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/0nLN1ZFSQreuwWrEoDga_Z6C_3650.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tStartups Vie for Big Win in Startup Space Pitch Contest<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 492:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"199\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/fbihfZrOSFaer74RP1V8_Z6C_3463-300x199.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/fbihfZrOSFaer74RP1V8_Z6C_3463-300x199.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/fbihfZrOSFaer74RP1V8_Z6C_3463-800x532.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/fbihfZrOSFaer74RP1V8_Z6C_3463-640x426.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/fbihfZrOSFaer74RP1V8_Z6C_3463.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tTop Operators Bring a Laser-Like Focus to New Markets<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While SpaceX dominated launch activity in 2023, other established and emerging launchers including Relativity Space, Mitsubishi Heavy Industries, United Launch Alliance, Arianespace, and Rocket Lab see an abundance of opportunities in the market. Launch execs spoke on a Monday panel at SATELLITE 2024 to share what they\u2019re seeing in the industry, as well as best [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51607,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-51605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/51605"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=51605"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/51605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media\/51607"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=51605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=51605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=51605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}