{"id":55740,"date":"2022-03-21T22:06:36","date_gmt":"2022-03-21T14:06:36","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/a-growing-reliance-on-space-data-and-analytics-drives-better-decision-making-on-earth\/"},"modified":"2022-03-21T22:06:36","modified_gmt":"2022-03-21T14:06:36","slug":"a-growing-reliance-on-space-data-and-analytics-drives-better-decision-making-on-earth","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/a-growing-reliance-on-space-data-and-analytics-drives-better-decision-making-on-earth\/","title":{"rendered":"A Growing Reliance on Space Data and Analytics Drives Better Decision Making on Earth"},"content":{"rendered":"<p>Satellite data enables critical Earth intelligence, from showing the pace of deforestation over 10 years, or forecasting a potential disruption to the titanium supply chain. But given the mind boggling amount of raw data streaming down from multiple orbits, the need for sophisticated technologies to process and analyze imagery, and delivery actionable insights, has never been greater: a October 2021 Euroconsult report noted that the EO data and services market is projected to reach $7.5 billion by 2030.  <\/p>\n<p>So how should satcoms and their partners address these needs, and for what purposes?<\/p>\n<p>\t\t\t\t<img loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2022\/03\/o2BAYbqzRomc5xGTlyrT_VS_ShowDaily20202220DGTL_Cover_Day2-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" style=\"width: 120px; height: auto;\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2022\/03\/o2BAYbqzRomc5xGTlyrT_VS_ShowDaily20202220DGTL_Cover_Day2-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2022\/03\/o2BAYbqzRomc5xGTlyrT_VS_ShowDaily20202220DGTL_Cover_Day2-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2022\/03\/o2BAYbqzRomc5xGTlyrT_VS_ShowDaily20202220DGTL_Cover_Day2-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2022\/03\/o2BAYbqzRomc5xGTlyrT_VS_ShowDaily20202220DGTL_Cover_Day2.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t<\/p>\n<h3 class=\"fs-5 mt-0\">Explore the Show Daily 2022 Day 2 Issue<\/h3>\n<p class=\"mb-0 fs-smaller text-balance\">Check out more from this issue and find your next story to read.<\/p>\n<p>\t\t\t<button class=\"btn btn-primary\" type=\"button\" data-bs-toggle=\"offcanvas\" data-bs-target=\"#offcanvasMENU\" aria-controls=\"offcanvasExample\" aria-label=\"button\" style=\"white-space: nowrap;\"><br \/>\n\t\t\t\tView More <i class=\"bi bi-arrow-right-circle\"><\/i><br \/>\n\t\t\t<\/button><\/p>\n<p>These questions and others \u2014 namely how the industry can leverage Earth observation (EO) satellites at the right time \u2014 were a focal point of SATELLITE 2022\u2019s Monday morning panel, \u201cGeo-Intelligence Workshop: How Space Data Influences Decision Making on Earth.\u201d<\/p>\n<p>Panelist Dr. James Crawford, founder, chairman and CTO of Orbital Insight, said his company has come a long way from the days of relying on the human eye alone. <\/p>\n<p>\u201cSeven years ago, we counted cars at every Walmart parking lot,\u201d said Crawford. \u201cOur platform allows us to pull together all that data and answer questions about the world. There is so much data out there, and the pace of change in the world is only increasing.\u201d <\/p>\n<p><script>var AIAD_fcd45f981d570e35cee941b23edc69c7_6a6aebee33981;googletag.cmd.push(function(){var AIMAP_29b58f13885ebf8ea6b032f958eb0748 = googletag.sizeMapping().addSize([992, 100], [[970, 90], [970, 250]]).addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_737ce075cc05dd766c8f8ea08f3faa73 = googletag.sizeMapping().addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_21fe3bcfb86a8660aba4e721ee9338f3 = googletag.sizeMapping().addSize([1200, 100], [970, 250]).addSize([768, 100], [600, 300]).addSize([320, 100], [300, 250]).build();AIAD_fcd45f981d570e35cee941b23edc69c7_6a6aebee33981 = googletag.defineSlot('\/987\/satellitetoday.com\/via-satellite-digital-issue-ads', [ [600, 300], [300, 250], [970, 250] ], 'div-gpt-ad-1774631144891- 0-6a6aebee33982').defineSizeMapping(AIMAP_21fe3bcfb86a8660aba4e721ee9338f3).setCollapseEmptyDiv(true).addService(googletag.pubads());   });<\/script><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1774631144891- 0-6a6aebee33982'); });<\/script><\/p>\n<p>Panelist Ryan McKinney, vice president and general manager of Satellogic, noted that the 2010 vision of launching in geographic one area, like South America, has expanded significantly.  <\/p>\n<p>\u201cYou\u2019re not making a big business decision with one source of data,\u201d he said. \u201cHow do we lean forward, where do we go from here?\u201d <\/p>\n<p>Much of the discussion between moderator Jeff Matthews, specialist leader, Deloitte, centered on emerging use cases for EO satellite insights, in commercial, as well as military application. <\/p>\n<p>\u201cIt\u2019s not about looking at an image. We want real actionable insight as to what we\u2019re doing and we want it in a timely manner\u201d said Matthews. \u201cThe companies up here this morning are doing fantastic things to get those actionable insights to us.\u201d <\/p>\n<p>Col. Shane Taylor, project manager for Tactical Network for the U.S. Army, noted that the Army\u2019s strategy has transitioned from a \u201cmonolithic lead-integration\u201d approach to a more collaborative approach involving multiple data-integration strategies, to ultimately inform everything from soldier health to equipment supplies in multiple locations.<\/p>\n<p>\u201cAs new capabilities would come out, commercial solutions, we would leverage those in coordination with other systems,\u201d said Taylor. \u201cThis has allowed us to pivot a long, drawn-out process in the past and allowed us to leverage those solutions.\u201d <\/p>\n<p>Nicole Robinson, president of Ursa Space Systems, spoke about the potential to layer multiple sources and streams of data to derive more granular, high-precision insights. <\/p>\n<p>\u201cThe supply chain is absolutely key but if we\u2019re able to layer the data, it\u2019s a one plus one equals three dynamic,\u201d she said, offering the example of using a layered approach to derive intelligence from thousands of barrels of crude oil. This can help predict demand and determine resource allocations.<\/p>\n<p>Crawford also echoed other panelists\u2019 sentiments regarding the importance of satellite data to in improving global supply chain management.   <\/p>\n<p><script>var AIAD_fcd45f981d570e35cee941b23edc69c7_6a6aebee33e4b;googletag.cmd.push(function(){var AIMAP_29b58f13885ebf8ea6b032f958eb0748 = googletag.sizeMapping().addSize([992, 100], [[970, 90], [970, 250]]).addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_737ce075cc05dd766c8f8ea08f3faa73 = googletag.sizeMapping().addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_21fe3bcfb86a8660aba4e721ee9338f3 = googletag.sizeMapping().addSize([1200, 100], [970, 250]).addSize([768, 100], [600, 300]).addSize([320, 100], [300, 250]).build();AIAD_fcd45f981d570e35cee941b23edc69c7_6a6aebee33e4b = googletag.defineSlot('\/987\/satellitetoday.com\/via-satellite-digital-issue-ads', [ [600, 300], [300, 250], [970, 250] ], 'div-gpt-ad-1774631144891- 0-6a6aebee33e4c').defineSizeMapping(AIMAP_21fe3bcfb86a8660aba4e721ee9338f3).setCollapseEmptyDiv(true).addService(googletag.pubads());   });<\/script><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1774631144891- 0-6a6aebee33e4c'); });<\/script><\/p>\n<p>\u201cAs we look at obvious things like COVID, there\u2019s huge impacts on the supply chain,\u201d said Crawford. \u201cFor a while you couldn\u2019t get toilet paper. Being able to understand every step of your supply chain is [essential]. In the case of Ukraine, there\u2019s a huge impact on titanium \u2026 With satellite imagery, we can see, what is happening with titanium mines? Or what is the impact on oil refineries since [nations] get Russian crude [oil]?\u201d<\/p>\n<p>Crawford noted that satellite imagery can help to monitor global warming and hold nations accountable for compliance with treaties \u201cA forest is really big, and satellites are going to be an honest broker,\u201d he said. \u201cIt\u2019s very hard to fool a satellite.\u201d <\/p>\n<p>Matthews also took a few moments to ask panelists their thoughts about the future of edge computing, or bringing computer and data storage closer to the sources of data to improve response times and save bandwidth.  <\/p>\n<p>McKinney suggested the answer depends on how partners define what edge means, and how the cost of edge computing in space will be shared by partners. <\/p>\n<p>\u201cWhat we\u2019re seeing from some of our partners taking advantage of this capability, it is being able to do some of the analysis on the satellite before sending [the data] down,\u201d said McKinney. \u201cWhat does that do from a latency perspective? There\u2019s value in doing that kind of computing in space. I think that will continue to evolve\u2026 as things get smaller and faster and more robust the capabilities that will be able to be produced in space and the products that will come from that will continue to evolve.\u201d <\/p>\n<p>Panelists agreed that the satellite industry could do more to work together, to ensure that every end user \u2014 and not just data scientists \u2014 have information that they can use when they need it, whether that\u2019s a physician at the point of care, or a war fighter in battle. <\/p>\n<p>\u201cHaving predictive indicators that there are tanks in a certain area, or threats in a certain area \u2026that\u2019s enabling,\u201d said Robinson. \u201cSpeed is everything. Having access at the individual service level is huge. We\u2019re seeing a trend in that direction.\u201d  <\/p>\n<p>,<\/p>\n<h2 class=\"widget-title\">In This Issue<\/h2>\n<p>\t\t\t\t\t<!-- post id 434:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/k6uCltJ9RiSOZqhQRcBM_Z6C_7547_Public-300x200.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/k6uCltJ9RiSOZqhQRcBM_Z6C_7547_Public-300x200.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/k6uCltJ9RiSOZqhQRcBM_Z6C_7547_Public-800x533.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/k6uCltJ9RiSOZqhQRcBM_Z6C_7547_Public-640x426.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/k6uCltJ9RiSOZqhQRcBM_Z6C_7547_Public.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tFinance Execs Examine SPAC Trends, Supply Chain Woes, and Talent Acquisition<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 437:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"200\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/DiplXELS6KqBU4tvn2E4_Z6C_7863_Keynote-300x200.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/DiplXELS6KqBU4tvn2E4_Z6C_7863_Keynote-300x200.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/DiplXELS6KqBU4tvn2E4_Z6C_7863_Keynote-800x533.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/DiplXELS6KqBU4tvn2E4_Z6C_7863_Keynote-640x426.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/DiplXELS6KqBU4tvn2E4_Z6C_7863_Keynote.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tKeynote Celebrates NASA\u2019s Commercial Collaboration in LEO, and the Investment Opportunities in Climate Change<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3\">\n<p>\t\t\t\t\t<!-- post id 435:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"243\" height=\"300\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/FhzVEgxSM6ZiqBqzLhwc_wdMZ9wMQyyoRz1omKsQI_07_VS_030120_Startup-243x300.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/FhzVEgxSM6ZiqBqzLhwc_wdMZ9wMQyyoRz1omKsQI_07_VS_030120_Startup-243x300.jpg 243w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/FhzVEgxSM6ZiqBqzLhwc_wdMZ9wMQyyoRz1omKsQI_07_VS_030120_Startup-649x800.jpg 649w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/FhzVEgxSM6ZiqBqzLhwc_wdMZ9wMQyyoRz1omKsQI_07_VS_030120_Startup-1245x1536.jpg 1245w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/FhzVEgxSM6ZiqBqzLhwc_wdMZ9wMQyyoRz1omKsQI_07_VS_030120_Startup-640x790.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/FhzVEgxSM6ZiqBqzLhwc_wdMZ9wMQyyoRz1omKsQI_07_VS_030120_Startup.jpg 1280w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tMeet the 2022 Startup Space Pitch Contest Competitors<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 438:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/FyO7k0JsQtSoW0CTgLEc_VS_030122_DGTL_3-300x225.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/FyO7k0JsQtSoW0CTgLEc_VS_030122_DGTL_3-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/FyO7k0JsQtSoW0CTgLEc_VS_030122_DGTL_3-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/FyO7k0JsQtSoW0CTgLEc_VS_030122_DGTL_3-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/FyO7k0JsQtSoW0CTgLEc_VS_030122_DGTL_3.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tSatellite Executive of the Year Nominees for 2021<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Satellite data enables critical Earth intelligence, from showing the pace of deforestation over 10 years, or forecasting a potential disruption to the titanium supply chain. But given the mind boggling amount of raw data streaming down from multiple orbits, the need for sophisticated technologies to process and analyze imagery, and delivery actionable insights, has never [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":55742,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-55740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/55740"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=55740"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/55740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media\/55742"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=55740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=55740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=55740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}