{"id":56702,"date":"2021-09-09T22:20:15","date_gmt":"2021-09-09T14:20:15","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/upcoming-wave-of-demand-and-customer-requirements-push-changes-in-the-launch-landscape\/"},"modified":"2021-09-09T22:20:15","modified_gmt":"2021-09-09T14:20:15","slug":"upcoming-wave-of-demand-and-customer-requirements-push-changes-in-the-launch-landscape","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/upcoming-wave-of-demand-and-customer-requirements-push-changes-in-the-launch-landscape\/","title":{"rendered":"Upcoming Wave of Demand and Customer Requirements Push Changes in the Launch Landscape"},"content":{"rendered":"<p>New ideas, a new focus on the consumer, and new technologies are driving growth and change in the launch segment of the space industry, speakers from leading launch providers said Thursday at SATELLITE 2021.   <\/p>\n<p>A new type of space logistics is coming with the expansion of space exploration, said Tory Bruno, CEO of United Launch Alliance (ULA). \u201cWhen they put twice as many people in the [International] Space Station and around the Moon, and then on the surface of the Moon, there will be a logistics train constantly going back and forth with consumables,\u201d Bruno said. \u201cThat will be very interesting.\u201d<\/p>\n<p>\t\t\t\t<img loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2021\/03\/Pa8ysZETLi9NJFBN2sAO_VS_ShowDaily20202120Day20420DGTL_1-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" style=\"width: 120px; height: auto;\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2021\/03\/Pa8ysZETLi9NJFBN2sAO_VS_ShowDaily20202120Day20420DGTL_1-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2021\/03\/Pa8ysZETLi9NJFBN2sAO_VS_ShowDaily20202120Day20420DGTL_1-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2021\/03\/Pa8ysZETLi9NJFBN2sAO_VS_ShowDaily20202120Day20420DGTL_1-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2021\/03\/Pa8ysZETLi9NJFBN2sAO_VS_ShowDaily20202120Day20420DGTL_1.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t<\/p>\n<h3 class=\"fs-5 mt-0\">Explore the Show Daily 2021 Day 4 Issue<\/h3>\n<p class=\"mb-0 fs-smaller text-balance\">Check out more from this issue and find your next story to read.<\/p>\n<p>\t\t\t<button class=\"btn btn-primary\" type=\"button\" data-bs-toggle=\"offcanvas\" data-bs-target=\"#offcanvasMENU\" aria-controls=\"offcanvasExample\" aria-label=\"button\" style=\"white-space: nowrap;\"><br \/>\n\t\t\t\tView More <i class=\"bi bi-arrow-right-circle\"><\/i><br \/>\n\t\t\t<\/button><\/p>\n<p>These new ideas are attracting more and more investors. There has been massive growth in investments, said Josh Brost, vice president of Business Development for Relativity Space, including billions of dollars for constellations. \u201cOn the launch side, an investor community is looking for something more capable. And there are more rockets today than at any time in history.\u201d<\/p>\n<p>The growth that the satellite industry is experiencing is not about bigger satellites, but a greater volume of satellites, said Jim Simpson, chief strategy officer for Virgin Orbit. \u201cThe capabilities we\u2019re seeing now we weren\u2019t even seeing two years ago,\u201d he said. \u201cNow we are seeing satellites the size of a grilled cheese sandwich.\u201d<\/p>\n<p>Tiphaine Louradour, president of International Launch Services, said customers have a greater variety of mission requirements now than in the past.   <\/p>\n<p><script>var AIAD_fcd45f981d570e35cee941b23edc69c7_6a6c9b51776cc;googletag.cmd.push(function(){var AIMAP_29b58f13885ebf8ea6b032f958eb0748 = googletag.sizeMapping().addSize([992, 100], [[970, 90], [970, 250]]).addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_737ce075cc05dd766c8f8ea08f3faa73 = googletag.sizeMapping().addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_21fe3bcfb86a8660aba4e721ee9338f3 = googletag.sizeMapping().addSize([1200, 100], [970, 250]).addSize([768, 100], [600, 300]).addSize([320, 100], [300, 250]).build();AIAD_fcd45f981d570e35cee941b23edc69c7_6a6c9b51776cc = googletag.defineSlot('\/987\/satellitetoday.com\/via-satellite-digital-issue-ads', [ [600, 300], [300, 250], [970, 250] ], 'div-gpt-ad-1774631144891- 0-6a6c9b51776cd').defineSizeMapping(AIMAP_21fe3bcfb86a8660aba4e721ee9338f3).setCollapseEmptyDiv(true).addService(googletag.pubads());   });<\/script><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1774631144891- 0-6a6c9b51776cd'); });<\/script><\/p>\n<p>\u201cThere is a combination of mainstream providers and then new entrants driving funding that space launch companies have seen,\u201d Louradour said. \u201cWe are seeing an increase in the variety of mission requirements and mission orbits, which means requiring flexibility and reliability in launch services as keys to good customer service.\u201d <\/p>\n<h3>Price Adjustments Make Inroads<\/h3>\n<p>Clay Mowry, vice president of Global Sales for Blue Origin forecast a wave of launch demand coming in 2024 to 20208 with constellations being launched to Low-Earth Orbit (LEO).  \u201cThere is another wave of constellation deployment coming where we will see a huge rush in launch capacity,\u201d he said. \u201cLaunch prices have come down by order of two to three, and that launch price has engendered a lot of new businesses in the satellite business. That is really important for the future of the business.\u201d <\/p>\n<p>Yet half of the cost of constellation deployment is driven by launch, Mowry said, and the barrier needs to be lowered. Reusability will play a role in making launch more accessible.  \u201cReusability is going to play a huge role in that,\u201d Mowry said. \u201cWe need to be able to turn around and launch again and again and again.\u201d<\/p>\n<p> Looking at the big picture, Bruno said, launch prices have come down to half of what they were a decade ago, and spacecraft in orbit have doubled in the last year and half. <\/p>\n<p>\u201cTo the casual observer, you would say those two things are connected,\u201d he said. \u201cYou would be wrong. It is not about the launch prices. It\u2019s about the technology advances in small craft. It\u2019s allowing specialty missions and other missions that certain countries need. There is also an expansion of small launch vehicles in many countries that did not previously have access to space at all.\u201d<\/p>\n<p>The shift in high launch rates and lower launch prices is the sign of a healthy competitive market, Brost said, after a period of time in which governments set launch prices. \u201cYou see both big and small launch markets getting better,\u201d he said. \u201cThe fact you can buy a small launch vehicle to take your satellite where you want it when you want is amazing.\u201d <\/p>\n<h3>Drivers of Launch Demand<\/h3>\n<p>Demand is about flexibility and performance, Louradour said, giving more levers that customers have at their disposal to help them generate revenue. She gave the example of a space tug, which can take a customer to a more precise orbital location after launch. <\/p>\n<p>Customers really want launch on demand, Brost said, echoing the comments on flexibility. \u201cThey know that their businesses are changing rapidly. They know the design is changing rapidly,\u201d he said. \u201cAnd flexibility is a big part of their decision.\u201d<\/p>\n<p>In terms of market size, Bruno believes there is only room for three large launch providers, two small launch providers, and one air-launch. \u201cThat\u2019s it. The traditional market is flat. Our growth is in LEO constellations. And we have a few specialty and flexibility markets that are available to us. That is the market.\u201d<\/p>\n<p><script>var AIAD_fcd45f981d570e35cee941b23edc69c7_6a6c9b5177ed9;googletag.cmd.push(function(){var AIMAP_29b58f13885ebf8ea6b032f958eb0748 = googletag.sizeMapping().addSize([992, 100], [[970, 90], [970, 250]]).addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_737ce075cc05dd766c8f8ea08f3faa73 = googletag.sizeMapping().addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_21fe3bcfb86a8660aba4e721ee9338f3 = googletag.sizeMapping().addSize([1200, 100], [970, 250]).addSize([768, 100], [600, 300]).addSize([320, 100], [300, 250]).build();AIAD_fcd45f981d570e35cee941b23edc69c7_6a6c9b5177ed9 = googletag.defineSlot('\/987\/satellitetoday.com\/via-satellite-digital-issue-ads', [ [600, 300], [300, 250], [970, 250] ], 'div-gpt-ad-1774631144891- 0-6a6c9b5177eda').defineSizeMapping(AIMAP_21fe3bcfb86a8660aba4e721ee9338f3).setCollapseEmptyDiv(true).addService(googletag.pubads());   });<\/script><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1774631144891- 0-6a6c9b5177eda'); });<\/script><\/p>\n<p>Constellations \u201creally haven\u2019t generated revenue yet,\u201d he said. \u201cWe are looking at the Internet of Things, with $4 trillion of activity, and talking about IoT constellations. But nobody has put a dollar into that yet.\u201d  <\/p>\n<h3>The Future of Launch<\/h3>\n<p>The future of launch is global, where countries will have dedicated access to space, Simpson forecasted. <\/p>\n<p>This is just the start of innovation, Louradour said. \u201cWe are seeing opportunities that involve both launch and space. My hope is that the international collaboration, as it has existed for decades, will continue.\u201d<\/p>\n<p>Stephane Israel, CEO of Arianespace, also sees a booming future. \u201cThe dream is the capability to bring back space resources to Earth,\u201d Israel said. \u201cIt\u2019s a long, long journey. I think that is far more helpful for our future.\u201d<\/p>\n<p>There is an unimaginable wealth of resources in space, Bruno said. \u201cWe will tap into that and take our species to its future.\u201d <strong>VS<\/strong><\/p>\n<p>,<\/p>\n<h2 class=\"widget-title\">In This Issue<\/h2>\n<p>\t\t\t\t\t<!-- post id 425:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/lINIhCQ0Sq6ntT1AraTm_VS_ShowDaily20202120Day20420DGTL_2-300x225.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/lINIhCQ0Sq6ntT1AraTm_VS_ShowDaily20202120Day20420DGTL_2-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/lINIhCQ0Sq6ntT1AraTm_VS_ShowDaily20202120Day20420DGTL_2-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/lINIhCQ0Sq6ntT1AraTm_VS_ShowDaily20202120Day20420DGTL_2-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/lINIhCQ0Sq6ntT1AraTm_VS_ShowDaily20202120Day20420DGTL_2.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tHughes, OneWeb and Yahsat: Industry News for Sept. 10<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 424:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"200\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/rCTQmzf9RfS2wvpaEXTP_Royal20Visit-32-300x200.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/rCTQmzf9RfS2wvpaEXTP_Royal20Visit-32-300x200.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/rCTQmzf9RfS2wvpaEXTP_Royal20Visit-32-800x533.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/rCTQmzf9RfS2wvpaEXTP_Royal20Visit-32-640x426.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/rCTQmzf9RfS2wvpaEXTP_Royal20Visit-32.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tInside the UK Space Sector\u2019s Renaissance<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3\">\n<p>\t\t\t\t\t<!-- post id 423:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/ZxiqjWeTGS7kycOuC3uA_VS_ShowDaily20202120Day20420DGTL_7-300x225.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/ZxiqjWeTGS7kycOuC3uA_VS_ShowDaily20202120Day20420DGTL_7-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/ZxiqjWeTGS7kycOuC3uA_VS_ShowDaily20202120Day20420DGTL_7-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/ZxiqjWeTGS7kycOuC3uA_VS_ShowDaily20202120Day20420DGTL_7-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/ZxiqjWeTGS7kycOuC3uA_VS_ShowDaily20202120Day20420DGTL_7.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tOperators Seek Diverse Business Models to Add Value<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 422:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/0Va3i5N1SPmUto3pu1Nt_VS_ShowDaily20202120Day20420DGTL_6-300x225.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/0Va3i5N1SPmUto3pu1Nt_VS_ShowDaily20202120Day20420DGTL_6-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/0Va3i5N1SPmUto3pu1Nt_VS_ShowDaily20202120Day20420DGTL_6-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/0Va3i5N1SPmUto3pu1Nt_VS_ShowDaily20202120Day20420DGTL_6-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/0Va3i5N1SPmUto3pu1Nt_VS_ShowDaily20202120Day20420DGTL_6.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tPentagon Works to Adopt Mature AI Capabilities for Satellite Communications<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3\">\n<p>\t\t\t\t\t<!-- post id 421:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/cVzjzXc1SgqGmU7yJsc5_VS_ShowDaily20202120Day20420DGTL_4-300x225.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/cVzjzXc1SgqGmU7yJsc5_VS_ShowDaily20202120Day20420DGTL_4-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/cVzjzXc1SgqGmU7yJsc5_VS_ShowDaily20202120Day20420DGTL_4-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/cVzjzXc1SgqGmU7yJsc5_VS_ShowDaily20202120Day20420DGTL_4-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/cVzjzXc1SgqGmU7yJsc5_VS_ShowDaily20202120Day20420DGTL_4.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tRichard Branson Looks to the Future of Flight as His Space Journey Comes Full Circle<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n","protected":false},"excerpt":{"rendered":"<p>New ideas, a new focus on the consumer, and new technologies are driving growth and change in the launch segment of the space industry, speakers from leading launch providers said Thursday at SATELLITE 2021. A new type of space logistics is coming with the expansion of space exploration, said Tory Bruno, CEO of United Launch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":56703,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-56702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/56702"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=56702"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/56702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media\/56703"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=56702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=56702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=56702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}