{"id":59011,"date":"2020-09-17T22:03:16","date_gmt":"2020-09-17T14:03:16","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/ifc-now-is-the-time-to-look-beyond-passenger-sessions\/"},"modified":"2020-09-17T22:03:16","modified_gmt":"2020-09-17T14:03:16","slug":"ifc-now-is-the-time-to-look-beyond-passenger-sessions","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/ifc-now-is-the-time-to-look-beyond-passenger-sessions\/","title":{"rendered":"IFC: Now Is The Time To Look Beyond Passenger Sessions"},"content":{"rendered":"<p>With few exceptions, deployment of in-flight digital applications has so far failed to match the promise and intent which surrounds them. Fault for this cannot really be placed on either vendors or airlines. On the one hand vendors are bringing more In-Flight Connectivity (IFC) solutions to market than ever before, but on the other hand, airlines have rightly prioritized deploying software and platforms that enhance lucrative and influential passenger touchpoints on the ground. For many airlines, the In-Flight Connectivity conversation has failed to move much beyond serving up reliable internet access to passengers. Cockpit and cabin applications that are empowered via real-time connectivity can be considered a nice to have or a priority of tomorrow. However, COVID-19 has brought some much-needed impetus to the e-enablement story.<\/p>\n<p>Readers are acutely aware that airlines from around the world are seeking financial aid to survive what has become an unprecedented scenario with the COVID-19 pandemic. For many, national governments have come to the rescue, recognizing the need to prop up a sector which will play a pivotal role in any eventual recovery. But there is no such thing as a free lunch and publicly funded bailouts have come with terms designed to reign in spending and pin airlines to political agendas.<\/p>\n<p>\t\t\t\t<img loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/tJW4RiIRMOSZ8mntQkhw_VS_Oct_Digital_Cover-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" style=\"width: 120px; height: auto;\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/tJW4RiIRMOSZ8mntQkhw_VS_Oct_Digital_Cover-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/tJW4RiIRMOSZ8mntQkhw_VS_Oct_Digital_Cover-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/tJW4RiIRMOSZ8mntQkhw_VS_Oct_Digital_Cover-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/tJW4RiIRMOSZ8mntQkhw_VS_Oct_Digital_Cover.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t<\/p>\n<h3 class=\"fs-5 mt-0\">Explore the October 2020 Issue<\/h3>\n<p class=\"mb-0 fs-smaller text-balance\">Check out more from this issue and find your next story to read.<\/p>\n<p>\t\t\t<button class=\"btn btn-primary\" type=\"button\" data-bs-toggle=\"offcanvas\" data-bs-target=\"#offcanvasMENU\" aria-controls=\"offcanvasExample\" aria-label=\"button\" style=\"white-space: nowrap;\"><br \/>\n\t\t\t\tView More <i class=\"bi bi-arrow-right-circle\"><\/i><br \/>\n\t\t\t<\/button><\/p>\n<p>Nowhere is this more evident than in Europe. Air France-KLM, for example, was asked to reduce the frequency of shorter domestic services in an apparent effort by the government to stimulate demand for the local rail network. Austrian Airlines is being tasked with increasing fuel efficiency by 1.5 percent annually and cutting emissions by 30 percent from 2005 levels. Meanwhile, Scandinavian Airlines (SAS) has been given emission reduction targets in line with the Paris Agreement. In Europe, flight operations efficiency will be fast-tracked up airlines\u2019 lists of priorities as they adhere to bailout terms and look to improve the bottom line. <\/p>\n<p>This streamlining process is unlikely to be isolated to just the cockpit either as COVID-19 has severely disrupted operations in the cabin too. Airlines are now rolling out solutions and processes that cater to the new ceiling for cabin hygiene and this will undoubtedly lead to a more contactless cabin experience with technology at the core.<\/p>\n<p>As a result, cockpit and cabin applications that can enhance operational performance, such as telemedicine, route optimization, retail and those on cabin crew devices, are set to become strategically important in the years ahead. This comes at a good time, partly because IFC vendors, such as Viasat, Inmarsat, and SITAONAIR have put more effort into stockpiling, or at least facilitating, real-time applications in the last two to three years to supplement core connectivity packages. But also, because new airline wins are likely to become increasingly rare over the next two to three years as fleet growth is capped and airline investment on nonessential spending is cut.<\/p>\n<p><script>var AIAD_fcd45f981d570e35cee941b23edc69c7_6a6ad90b386a2;googletag.cmd.push(function(){var AIMAP_29b58f13885ebf8ea6b032f958eb0748 = googletag.sizeMapping().addSize([992, 100], [[970, 90], [970, 250]]).addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_737ce075cc05dd766c8f8ea08f3faa73 = googletag.sizeMapping().addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_21fe3bcfb86a8660aba4e721ee9338f3 = googletag.sizeMapping().addSize([1200, 100], [970, 250]).addSize([768, 100], [600, 300]).addSize([320, 100], [300, 250]).build();AIAD_fcd45f981d570e35cee941b23edc69c7_6a6ad90b386a2 = googletag.defineSlot('\/987\/satellitetoday.com\/via-satellite-digital-issue-ads', [ [600, 300], [300, 250], [970, 250] ], 'div-gpt-ad-1774631144891- 0-6a6ad90b386a3').defineSizeMapping(AIMAP_21fe3bcfb86a8660aba4e721ee9338f3).setCollapseEmptyDiv(true).addService(googletag.pubads());   });<\/script><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1774631144891- 0-6a6ad90b386a3'); });<\/script><\/p>\n<p>In 2019, Valour Consultancy conducted a survey of commercial airlines on the topic of digital applications which showed adoption of telemedicine and real-time payment verification between 10-20 percent and deployment of connected cabin devices at 35 percent. Yet intent to adopt all three was well above these figures, demonstrating the potential addressable market on offer, even before COVID-19 and its many implications.<\/p>\n<p>It is our opinion that now is the ideal time for IFC service providers to really focus on existing customers and provide alternate ways to justify the continued spend on connectivity at a time when passenger load, and thus revenue from passenger IFC sessions, looks like it will remain low for years rather than months. Whilst digital applications are unlikely to offset the loss in passenger revenue, effective use and leveraging real-time connectivity can deliver operational savings and an uplift passenger sentiment in a period where every little bit helps. <\/p>\n<p><em class=\"Annotation -emphasis\">Daniel Welch is co-founder and senior research consultant at Valour Consultancy. He is responsible for Valour\u2019s IFEC business, producing annual syndicated reports on In-Flight Connectivity, running the quarterly IFC tracker, and custom projects for companies across the world at various levels of the IFC value chain.<\/em>\n<\/p>\n<p>,<\/p>\n<h2 class=\"widget-title\">In This Issue<\/h2>\n<p>\t\t\t\t\t<!-- post id 405948:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/HQW5Xq0lQJJOjDxCoRFg_8WOcVrLZQxuto9tFMngf_VS_100120_Cover_Feature__1_-300x225.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/HQW5Xq0lQJJOjDxCoRFg_8WOcVrLZQxuto9tFMngf_VS_100120_Cover_Feature__1_-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/HQW5Xq0lQJJOjDxCoRFg_8WOcVrLZQxuto9tFMngf_VS_100120_Cover_Feature__1_-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/HQW5Xq0lQJJOjDxCoRFg_8WOcVrLZQxuto9tFMngf_VS_100120_Cover_Feature__1_-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/HQW5Xq0lQJJOjDxCoRFg_8WOcVrLZQxuto9tFMngf_VS_100120_Cover_Feature__1_.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\t10 Ways AI is Making a Difference in the Satellite Industry<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 405963:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"300\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/HWAr9I9GSOCtpjz2XO5W_Opinion-300x300.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/HWAr9I9GSOCtpjz2XO5W_Opinion-300x300.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/HWAr9I9GSOCtpjz2XO5W_Opinion-800x800.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/HWAr9I9GSOCtpjz2XO5W_Opinion-150x150.jpg 150w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/HWAr9I9GSOCtpjz2XO5W_Opinion-640x640.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/HWAr9I9GSOCtpjz2XO5W_Opinion.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tIs Consolidation the Path to Growth for Satcom Operators?<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3\">\n<p>\t\t\t\t\t<!-- post id 405957:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/ToWUfDVzQzm0B7Ikdg4i_VS_100120_Cover_Image_Interview-300x225.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/ToWUfDVzQzm0B7Ikdg4i_VS_100120_Cover_Image_Interview-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/ToWUfDVzQzm0B7Ikdg4i_VS_100120_Cover_Image_Interview-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/ToWUfDVzQzm0B7Ikdg4i_VS_100120_Cover_Image_Interview-640x480.jpg 640w, 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src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/1g7peVsrSem1gQ9wxr8h_VS_100120_Cover_Image_Election-300x225.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/1g7peVsrSem1gQ9wxr8h_VS_100120_Cover_Image_Election-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/1g7peVsrSem1gQ9wxr8h_VS_100120_Cover_Image_Election-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/1g7peVsrSem1gQ9wxr8h_VS_100120_Cover_Image_Election-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/1g7peVsrSem1gQ9wxr8h_VS_100120_Cover_Image_Election.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tWhat\u2019s at Stake for Commercial and Civil Space in the 2020 Election?<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 405969:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"167\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/IZcJZKq4QzCc1H1DaCYC_ED_Note-300x167.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/IZcJZKq4QzCc1H1DaCYC_ED_Note-300x167.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/IZcJZKq4QzCc1H1DaCYC_ED_Note-800x446.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/IZcJZKq4QzCc1H1DaCYC_ED_Note-640x357.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2026\/04\/IZcJZKq4QzCc1H1DaCYC_ED_Note.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tWistful for Paris<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With few exceptions, deployment of in-flight digital applications has so far failed to match the promise and intent which surrounds them. Fault for this cannot really be placed on either vendors or airlines. On the one hand vendors are bringing more In-Flight Connectivity (IFC) solutions to market than ever before, but on the other hand, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":59014,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-59011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/59011"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=59011"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/59011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media\/59014"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=59011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=59011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=59011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}