{"id":62442,"date":"2019-05-18T00:17:59","date_gmt":"2019-05-17T16:17:59","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/ott-uncertainty-breeds-opportunity-for-satellite-providers\/"},"modified":"2019-05-18T00:17:59","modified_gmt":"2019-05-17T16:17:59","slug":"ott-uncertainty-breeds-opportunity-for-satellite-providers","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/ott-uncertainty-breeds-opportunity-for-satellite-providers\/","title":{"rendered":"OTT Uncertainty Breeds Opportunity for Satellite Providers"},"content":{"rendered":"<p>Consumers are streaming Over-the-Top (OTT) content everywhere \u2014 from cruise ships to bathroom stalls on airplanes. But the extent to which satellite will enable residents of remote or rural locations can watch high-definition \u201cGame of Thrones\u201d dragons flying across their smartphone screens depends on a number of factors, like cost and a compelling business case. <\/p>\n<p>That was the takeaway message of Tuesday afternoon\u2019s hour-long panel, \u201cOTT and Streaming Digital Media Services\u201d at SATELLITE 2019. <\/p>\n<p>\t\t\t\t<img loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2019\/03\/sEIpyUDQnWft8XahNGpE_ShowDaily19_Cover_WrapUp_DGTL-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" style=\"width: 120px; height: auto;\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2019\/03\/sEIpyUDQnWft8XahNGpE_ShowDaily19_Cover_WrapUp_DGTL-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2019\/03\/sEIpyUDQnWft8XahNGpE_ShowDaily19_Cover_WrapUp_DGTL-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2019\/03\/sEIpyUDQnWft8XahNGpE_ShowDaily19_Cover_WrapUp_DGTL-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2019\/03\/sEIpyUDQnWft8XahNGpE_ShowDaily19_Cover_WrapUp_DGTL.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t<\/p>\n<h3 class=\"fs-5 mt-0\">Explore the Show Daily 2019 Wrap Up Issue<\/h3>\n<p class=\"mb-0 fs-smaller text-balance\">Check out more from this issue and find your next story to read.<\/p>\n<p>\t\t\t<button class=\"btn btn-primary\" type=\"button\" data-bs-toggle=\"offcanvas\" data-bs-target=\"#offcanvasMENU\" aria-controls=\"offcanvasExample\" aria-label=\"button\" style=\"white-space: nowrap;\"><br \/>\n\t\t\t\tView More <i class=\"bi bi-arrow-right-circle\"><\/i><br \/>\n\t\t\t<\/button><\/p>\n<p>Another big signal of the shift away from traditional TV came in December, when DirecTV owner AT&amp;T Communications announced a switch from satellites to OTT delivery. But, precisely how the satellite industry will support the OTT market is still uncertain.<\/p>\n<p>Panelist Don Gabriel, a general manager for EchoStar Satellite Services, said that with 5G, there\u2019s going to be an opportunity for satellites to play a greater role for backhaul services to \u201cwhatever the edge points will be in 5G.\u201d <\/p>\n<p>\u201cI\u2019m not an expert, but it\u2019s going to look different from one POP for all,\u201d he said. \u201cWhen I look at the future now, that\u2019s what\u2019s going to drive us.\u201d <\/p>\n<p><script>var AIAD_fcd45f981d570e35cee941b23edc69c7_6a6b5ec1ca5db;googletag.cmd.push(function(){var AIMAP_29b58f13885ebf8ea6b032f958eb0748 = googletag.sizeMapping().addSize([992, 100], [[970, 90], [970, 250]]).addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_737ce075cc05dd766c8f8ea08f3faa73 = googletag.sizeMapping().addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_21fe3bcfb86a8660aba4e721ee9338f3 = googletag.sizeMapping().addSize([1200, 100], [970, 250]).addSize([768, 100], [600, 300]).addSize([320, 100], [300, 250]).build();AIAD_fcd45f981d570e35cee941b23edc69c7_6a6b5ec1ca5db = googletag.defineSlot('\/987\/satellitetoday.com\/via-satellite-digital-issue-ads', [ [600, 300], [300, 250], [970, 250] ], 'div-gpt-ad-1774631144891- 0-6a6b5ec1ca5dc').defineSizeMapping(AIMAP_21fe3bcfb86a8660aba4e721ee9338f3).setCollapseEmptyDiv(true).addService(googletag.pubads());   });<\/script><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1774631144891- 0-6a6b5ec1ca5dc'); });<\/script><\/p>\n<p>When asked by moderator Lisa Dreher, Chief Marketing Officer (CMO) and NewSpace brand strategist at Guideforce, about whether satellite backhaul for telcos is a solid long-term strategy, Gabriel said satellite is indeed becoming a more cost-effective, high-capacity solution for backhauling cell traffic. \u201cYou could see where people would come to that point, and maybe a few years ago I would draw a blank on how satellite would fit in,\u201d said Gabriel. \u201cIt\u2019s not going to happen overnight but if you\u2019re looking down the road, that\u2019s what you should be seeing and believing.\u201d  <\/p>\n<p>Jo De Loor, market director of High Throughput Satellite (HTS) and enterprise at Newtec, suggested that hybrid solutions involving wireless, fiber, satellite, and other technologies could make sense for some telecom providers seeking the quickest and easiest way to expand OTT to new markets. \u201cIf you happen to live in a remote place, it\u2019s a massive challenge,\u201d he said. \u201cIt\u2019s going to be important to reach individuals who are less well-connected.\u201d <\/p>\n<p>When asked why one would invest in satellite, Navid Motamed, Assistant Vice President (VP) of public policy at AT&amp;T, admitted that telecom providers are heavily invested in fiber \u2014 but there could still be opportunities for satellite. \u201cFrom a telco perspective, the goal is to connect to the most cost-effective terrestrial solution,\u201d he said. \u201cBut I think satellite\u2019s role could be temporarily, a short-term functionality as they build out their network as more fiber becomes available or negotiable. By its nature, satellite is a cool capacity resource that can be moved around.\u201d <\/p>\n<p>To that, SES Video VP of Sales Jurandir Pitsch countered, \u201cWe hope to make it temporary as long as possible,\u201d echoing a universal sentiment frequently expressed among satellite carriers. Even still, he added, satellite still offers the value proposition of high-speed connectivity \u2014 and shows like \u201cGame of Thrones\u201d or games on ESPN \u2014 in places fiber can\u2019t touch. \u201cFor the end-user consumer, they don\u2019t care about technology,\u201d said Pitsch. \u201cThey want content, easy access.\u201d<\/p>\n<p>Businesses will need to consider how satellite can play an essential role as the OTT market shifts. If Disney\u2019s recent announcement of plans to unveil a family-friendly network with exclusive content is any indication, disruption can come from anywhere. With that in mind, there may be opportunities to offer content in new ways that would appeal to consumers\u2019 media habits. <\/p>\n<p>\u201cLife is so busy now \u2014do we have time to watch a two-and-a-half-hour basketball game, or maybe we can get bits of pieces in another way,\u201d said Motamed. \u201cWe\u2019re in transition.\u201d <\/p>\n<p>The de-centralization of OTT content could end up backfiring if consumers decide they don\u2019t want to pay for a million different channels, Dreher noted. Moving forward, satellite providers need to be flexible and ready to support content providers. <\/p>\n<p>\u201cThat content still has to get out there \u2014 and if Disney and CBS can make business stand on their own with their own subscription, it still has to get out there,\u201d said Gabriel. \u201cAnd maybe that justifies satellite even more. It could work for us.\u201d <strong>VS<\/strong><\/p>\n<p>,<\/p>\n<h2 class=\"widget-title\">In This Issue<\/h2>\n<p>\t\t\t\t\t<!-- post id 376:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/QIzo7iTERFsI6i4Gg56R_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229-300x200.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/QIzo7iTERFsI6i4Gg56R_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229-300x200.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/QIzo7iTERFsI6i4Gg56R_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229-800x534.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/QIzo7iTERFsI6i4Gg56R_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229-640x427.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/QIzo7iTERFsI6i4Gg56R_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tAdvanced Industries Want Satellite<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 377:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"200\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/eJZQPUxISymE55aFsB3P_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229-300x200.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/eJZQPUxISymE55aFsB3P_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229-300x200.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/eJZQPUxISymE55aFsB3P_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229-800x534.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/eJZQPUxISymE55aFsB3P_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229-640x427.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/eJZQPUxISymE55aFsB3P_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tAntenna Manufacturers Grapple With Heightened Demands<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3\">\n<p>\t\t\t\t\t<!-- post id 381:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"169\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/zpAthWObSmGlGSSpmF62_IMG_3281-1000x5622028129-1-300x169.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/zpAthWObSmGlGSSpmF62_IMG_3281-1000x5622028129-1-300x169.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/zpAthWObSmGlGSSpmF62_IMG_3281-1000x5622028129-1-800x449.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/zpAthWObSmGlGSSpmF62_IMG_3281-1000x5622028129-1-640x360.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/zpAthWObSmGlGSSpmF62_IMG_3281-1000x5622028129-1.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tBlue Moon Rising Sparks Dramatic End to SATELLITE Week<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 378:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"200\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/MjZNSHGnRwitoRV5Cg1e_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229-300x200.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/MjZNSHGnRwitoRV5Cg1e_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229-300x200.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/MjZNSHGnRwitoRV5Cg1e_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229-800x534.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/MjZNSHGnRwitoRV5Cg1e_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229-640x427.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/MjZNSHGnRwitoRV5Cg1e_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tSatellite Leaders Embrace Machine Learning Revolution<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3\">\n<p>\t\t\t\t\t<!-- post id 379:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"200\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/05P9hE0Su6PjVwqmbkca_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229-300x200.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/05P9hE0Su6PjVwqmbkca_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229-300x200.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/05P9hE0Su6PjVwqmbkca_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229-800x534.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/05P9hE0Su6PjVwqmbkca_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229-640x427.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/05P9hE0Su6PjVwqmbkca_ptjkH7aTJ2Y19ZBkKrAW_Sat2019_Banner2028229.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tSpace Scientist Highlights Commercial Remote Sensing Advancements<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n","protected":false},"excerpt":{"rendered":"<p>Consumers are streaming Over-the-Top (OTT) content everywhere \u2014 from cruise ships to bathroom stalls on airplanes. But the extent to which satellite will enable residents of remote or rural locations can watch high-definition \u201cGame of Thrones\u201d dragons flying across their smartphone screens depends on a number of factors, like cost and a compelling business case. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":62443,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-62442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/62442"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=62442"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/62442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media\/62443"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=62442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=62442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=62442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}