{"id":65857,"date":"2018-03-13T19:43:01","date_gmt":"2018-03-13T11:43:01","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/content-providers-on-the-future-of-ott-iot-and-high-stakes-markets\/"},"modified":"2018-03-13T19:43:01","modified_gmt":"2018-03-13T11:43:01","slug":"content-providers-on-the-future-of-ott-iot-and-high-stakes-markets","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/content-providers-on-the-future-of-ott-iot-and-high-stakes-markets\/","title":{"rendered":"Content Providers on the Future of OTT, IOT and High-Stakes Markets"},"content":{"rendered":"<p>From DirectTV\u2019s lucrative sports package to HBO\u2019s popular Game of Thrones series, Over the Top (OTT) and streaming content has taken over consumers\u2019 multiple screens and wearable devices. And as the satellite industry strives to meet these demands \u2014 over land, air, and sea \u2014 delivering the right content at the right time is becoming a higher-stakes business. <\/p>\n<p>In a conversational panel Monday afternoon titled \u201cBuilding the Ultimate Entertainment Package: Content Consolidation in the IOT, OTT Ecosystem\u201d at the SATELLITE 2018 Conference &amp; Exhibition, panelists debated everything from the market potential of residential satellite service providers like DirectTV, to the benefits of buying movie scripts to offer the most desirable content to air travelers. <\/p>\n<p>\t\t\t\t<img loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2018\/03\/pKm41XVIQ1aGAaggD9X6_ShowDaily18_Cover_Day3_DGTL-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" style=\"width: 120px; height: auto;\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2018\/03\/pKm41XVIQ1aGAaggD9X6_ShowDaily18_Cover_Day3_DGTL-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2018\/03\/pKm41XVIQ1aGAaggD9X6_ShowDaily18_Cover_Day3_DGTL-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2018\/03\/pKm41XVIQ1aGAaggD9X6_ShowDaily18_Cover_Day3_DGTL-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2018\/03\/pKm41XVIQ1aGAaggD9X6_ShowDaily18_Cover_Day3_DGTL.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t<\/p>\n<h3 class=\"fs-5 mt-0\">Explore the Show Daily 2018 Day 3 Issue<\/h3>\n<p class=\"mb-0 fs-smaller text-balance\">Check out more from this issue and find your next story to read.<\/p>\n<p>\t\t\t<button class=\"btn btn-primary\" type=\"button\" data-bs-toggle=\"offcanvas\" data-bs-target=\"#offcanvasMENU\" aria-controls=\"offcanvasExample\" aria-label=\"button\" style=\"white-space: nowrap;\"><br \/>\n\t\t\t\tView More <i class=\"bi bi-arrow-right-circle\"><\/i><br \/>\n\t\t\t<\/button><\/p>\n<p>When moderator Amy Maclean, editorial director of Cablefax a Via Satellite sister publication, asked whether OTT will replace traditional broadcast television, each panelist offered a different perspective.<\/p>\n<p>Longtime television industry executive William Fisher, now the CEO of YuVue and advisor at Wipro Technologies, said one of the most defining characteristics for today\u2019s market \u2014 which he dubbed \u201cSatellite 3.0\u201d \u2014 is audience fragmentation. <\/p>\n<p>\u201cSatellite, for better or worse, has embraced the OTT skinny bundle, low-margin, low-cost thing with mixed results,\u201d said Fisher, before noting that while SlingTV has grown, the traditional satellite dish market has declined precipitously. However, satellite content providers may see an expansion of opportunities in the not-so-distance future, if Comcast\u2019s recent $31 billion bid for the British satellite broadcaster Sky is any indication. <\/p>\n<p><script>var AIAD_fcd45f981d570e35cee941b23edc69c7_6a6837e79aae4;googletag.cmd.push(function(){var AIMAP_29b58f13885ebf8ea6b032f958eb0748 = googletag.sizeMapping().addSize([992, 100], [[970, 90], [970, 250]]).addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_737ce075cc05dd766c8f8ea08f3faa73 = googletag.sizeMapping().addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_21fe3bcfb86a8660aba4e721ee9338f3 = googletag.sizeMapping().addSize([1200, 100], [970, 250]).addSize([768, 100], [600, 300]).addSize([320, 100], [300, 250]).build();AIAD_fcd45f981d570e35cee941b23edc69c7_6a6837e79aae4 = googletag.defineSlot('\/987\/satellitetoday.com\/via-satellite-digital-issue-ads', [ [600, 300], [300, 250], [970, 250] ], 'div-gpt-ad-1774631144891- 0-6a6837e79aae5').defineSizeMapping(AIMAP_21fe3bcfb86a8660aba4e721ee9338f3).setCollapseEmptyDiv(true).addService(googletag.pubads());   });<\/script><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1774631144891- 0-6a6837e79aae5'); });<\/script><\/p>\n<p>Mike Miller, vice president of communications and marketing for Global Eagle, which delivers content to airlines, yachts, and other markets, said that being able to deliver content effectively, regardless of the device or location, is key.<\/p>\n<p>\u201cWe are device agnostic and bandwidth delivery agnostic,\u201d said Miller. \u201cThere\u2019s a constellation of LEO and MEO satellites that are going to change the game. We have to look at what Google, YouTube, and Amazon are going to spend money on. YouTube is very, very powerful \u2026 and could shift the marketplace if they wanted. We\u2019re really in the infancy in terms of knowing who\u2019s the winner and the loser yet.\u201d <\/p>\n<p>Eddie Vaca, founder and CEO of AmpLive, which operates a distribution platform for live streamed broadcasts, agreed. \u201cI don\u2019t see myself putting a dish on my house,\u201d he said. \u201cYou\u2019ll start seeing more of these things, where people will subscribe to a service and watch on the device they want to.\u201d<\/p>\n<p>Panelists suggested that it\u2019s so hard to predict which content provider will be successful because consumer demands are always shifting, and no one provider can own exclusive rights to everything indefinitely, whether it\u2019s an NFL Ticket-like package or a hit TV show. <\/p>\n<p>When asked during the first of three of the session\u2019s interactive polls \u2014 whereupon audience members could use their mobile devices to weigh in on multiple-choice questions posed during the session \u2014 what content is most important for OTT services, 39 percent said originals, 39 percent said acquired programming and 17 percent said sports. But the more exclusive access you can offer above competitors, the better, panelists agreed.  <\/p>\n<p>\u201cWe invested in the script for La La Land so we had exclusive rights and could go to airlines and say, \u201clook, we can give you this right away,\u201d said Miller. \u201cThere is an advantage to having the best content that you can deliver quickly.\u201d <\/p>\n<p>However, Miller said there are a number of challenges content providers are still working through. \u201cWe pride ourselves on having the most rights \u2026 delivering a lot of content on flights to Bali and India,\u201d said Miller. \u201cMany content providers will have to shut off outside of the United States because they don\u2019t have the rights to show [content] outside of the United States. But it\u2019s not an easy process and we have a dozen lawyers to attest to that.\u201d <\/p>\n<p>There are also vast, untapped opportunities with the Internet of Things (IOT), to deliver content on wearable devices and such, said Vaca. \u201cMy Apple watch is constantly pushing me updates. These are essentially becoming hubs for everything that is important to us,\u201d he said. \u201cThat\u2019s the future, these smart devices that know what we want.\u201d <strong>VS<\/strong><\/p>\n<p>,<\/p>\n<h2 class=\"widget-title\">In This Issue<\/h2>\n<p>\t\t\t\t\t<!-- post id 342:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img loading=\"lazy\" width=\"300\" height=\"139\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/6oLhhxDQPiSfZgHeTiBU_IMG_9040-300x139.jpeg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/6oLhhxDQPiSfZgHeTiBU_IMG_9040-300x139.jpeg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/6oLhhxDQPiSfZgHeTiBU_IMG_9040-800x371.jpeg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/6oLhhxDQPiSfZgHeTiBU_IMG_9040-640x297.jpeg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/6oLhhxDQPiSfZgHeTiBU_IMG_9040.jpeg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\t#SatShow Insights \u2013 Day 2<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 339:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"200\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/UWMnJywzRmClGc5rzCnE_40522766652_2ef0c730d5_k-300x200.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/UWMnJywzRmClGc5rzCnE_40522766652_2ef0c730d5_k-300x200.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/UWMnJywzRmClGc5rzCnE_40522766652_2ef0c730d5_k-800x533.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/UWMnJywzRmClGc5rzCnE_40522766652_2ef0c730d5_k-640x427.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/UWMnJywzRmClGc5rzCnE_40522766652_2ef0c730d5_k.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tBig or Small: Traditional Rocket Companies Will Launch Them All<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3\">\n<p>\t\t\t\t\t<!-- post id 341:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"180\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/eYXZAOqvQ6ahnMi2EZF0__MG_9297-300x180.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/eYXZAOqvQ6ahnMi2EZF0__MG_9297-300x180.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/eYXZAOqvQ6ahnMi2EZF0__MG_9297-800x479.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/eYXZAOqvQ6ahnMi2EZF0__MG_9297-640x383.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/eYXZAOqvQ6ahnMi2EZF0__MG_9297.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tNew Economic Realities Will Impact Constellation Buildout<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 340:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"190\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/wKfRMmOpRlOks0GuZJJS__MG_9669-300x190.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/wKfRMmOpRlOks0GuZJJS__MG_9669-300x190.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/wKfRMmOpRlOks0GuZJJS__MG_9669-800x508.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/wKfRMmOpRlOks0GuZJJS__MG_9669-640x406.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/wKfRMmOpRlOks0GuZJJS__MG_9669.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tSmallsats Face a Lack of Rides to Space<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3\">\n<p>\t\t\t\t\t<!-- post id 337:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"192\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/bSCD8Ky0RFKpRwb1uAJT_Story2_MG_9336-300x192.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/bSCD8Ky0RFKpRwb1uAJT_Story2_MG_9336-300x192.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/bSCD8Ky0RFKpRwb1uAJT_Story2_MG_9336-800x513.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/bSCD8Ky0RFKpRwb1uAJT_Story2_MG_9336-640x411.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/bSCD8Ky0RFKpRwb1uAJT_Story2_MG_9336.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tWhat Will It Take to Boost Satellite Stock Prices?<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 336:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"199\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/7oleYhcaR26aYzMuc4aD__MG_0014-300x199.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/7oleYhcaR26aYzMuc4aD__MG_0014-300x199.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/7oleYhcaR26aYzMuc4aD__MG_0014-800x531.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/7oleYhcaR26aYzMuc4aD__MG_0014-640x425.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/7oleYhcaR26aYzMuc4aD__MG_0014.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tWhile Demand is There, Operators Need to Better Understand End Users<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From DirectTV\u2019s lucrative sports package to HBO\u2019s popular Game of Thrones series, Over the Top (OTT) and streaming content has taken over consumers\u2019 multiple screens and wearable devices. And as the satellite industry strives to meet these demands \u2014 over land, air, and sea \u2014 delivering the right content at the right time is becoming [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":65859,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-65857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/65857"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=65857"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/65857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media\/65859"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=65857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=65857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=65857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}