{"id":68259,"date":"2017-05-15T21:30:54","date_gmt":"2017-05-15T13:30:54","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/execs-see-need-to-differentiate-and-innovate-in-new-maritime-environment\/"},"modified":"2017-05-15T21:30:54","modified_gmt":"2017-05-15T13:30:54","slug":"execs-see-need-to-differentiate-and-innovate-in-new-maritime-environment","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/execs-see-need-to-differentiate-and-innovate-in-new-maritime-environment\/","title":{"rendered":"Execs See Need to Differentiate and Innovate in New Maritime Environment"},"content":{"rendered":"<p>The rivalry between Ku- and Ka-band solutions has reached a critical phase with some experts predicting the shift from L-band to VSAT solutions will accelerate this still further. At the same time, new higher throughput L-band capability will soon be reaching the market, which could cause a reversal in recent L-band price increases.<\/p>\n<p>Industry execs at the SATELLITE 2017 panel \u201cMaritime Focus: Which Technologies Will Lead the Way in the New Mobile Maritime Era\u201d on Wednesday offered a variety of takes on where the maritime satellite industry stands and what companies should consider moving forward.<\/p>\n<p>\t\t\t\t<img loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/03\/K4dUFuzITRarxdHQFXcn_ShowDaily17_Cover_Wrap_DGTL-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" style=\"width: 120px; height: auto;\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/03\/K4dUFuzITRarxdHQFXcn_ShowDaily17_Cover_Wrap_DGTL-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/03\/K4dUFuzITRarxdHQFXcn_ShowDaily17_Cover_Wrap_DGTL-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/03\/K4dUFuzITRarxdHQFXcn_ShowDaily17_Cover_Wrap_DGTL-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/03\/K4dUFuzITRarxdHQFXcn_ShowDaily17_Cover_Wrap_DGTL.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t<\/p>\n<h3 class=\"fs-5 mt-0\">Explore the Show Daily 2017 Wrap Up Issue<\/h3>\n<p class=\"mb-0 fs-smaller text-balance\">Check out more from this issue and find your next story to read.<\/p>\n<p>\t\t\t<button class=\"btn btn-primary\" type=\"button\" data-bs-toggle=\"offcanvas\" data-bs-target=\"#offcanvasMENU\" aria-controls=\"offcanvasExample\" aria-label=\"button\" style=\"white-space: nowrap;\"><br \/>\n\t\t\t\tView More <i class=\"bi bi-arrow-right-circle\"><\/i><br \/>\n\t\t\t<\/button><\/p>\n<p>\u201cWhere we see the industry going over the next few years is the area of application development and bringing these applications together with bandwidth to deliver something unique and effective, creating a new maritime ecosystem,\u201d said Inmarsat Senior Vice President Drew Brandy. \u201cFor us it\u2019s no longer just about working with our airtime partners and terminal manufacturers. The maritime industry will consist of application developers, solution vendors, airtime providers. All of these things together, we believe will ultimately drive the success of this industry.\u201d<\/p>\n<p>In addition, Bandy said his company noticed a clear increasing commoditization in bandwidth and addressed that by investing in a new platform for application development. \u201cWe believe \u2026 operators will look to utilize and be able to have better management over their vessels, to be able to address some of the issues of operational efficiencies and cost control,\u201d he said.<\/p>\n<p>Marlink Chief Marketing Officer Ghani Behloul said that his 600-person company focuses on working directly with customers on-site globally, including putting team members aboard ships. \u201cOne area is how we can help the ship have a much more efficient crew management,\u201d Behloul said. \u201cObviously connectivity, IT and application and solution are the way to achieve that efficiently.\u201d<\/p>\n<p><script>var AIAD_fcd45f981d570e35cee941b23edc69c7_6a6b0b028fea5;googletag.cmd.push(function(){var AIMAP_29b58f13885ebf8ea6b032f958eb0748 = googletag.sizeMapping().addSize([992, 100], [[970, 90], [970, 250]]).addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_737ce075cc05dd766c8f8ea08f3faa73 = googletag.sizeMapping().addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_21fe3bcfb86a8660aba4e721ee9338f3 = googletag.sizeMapping().addSize([1200, 100], [970, 250]).addSize([768, 100], [600, 300]).addSize([320, 100], [300, 250]).build();AIAD_fcd45f981d570e35cee941b23edc69c7_6a6b0b028fea5 = googletag.defineSlot('\/987\/satellitetoday.com\/via-satellite-digital-issue-ads', [ [600, 300], [300, 250], [970, 250] ], 'div-gpt-ad-1774631144891- 0-6a6b0b028fea6').defineSizeMapping(AIMAP_21fe3bcfb86a8660aba4e721ee9338f3).setCollapseEmptyDiv(true).addService(googletag.pubads());   });<\/script><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1774631144891- 0-6a6b0b028fea6'); });<\/script><\/p>\n<p>Intelsat Director of Mobility Product Management Mark Richman said his increasingly busy company is moving forward \u201caggressively\u201d with the rollout of High Throughput Satellites (HTS). \u201cThat\u2019s well underway \u2026 we\u2019re about halfway there,\u201d Richman said. \u201cWe\u2019ve got three or four more launches to go and by the end of 2018 our constellation will be up and complete and in service.\u201d<\/p>\n<p>Of course, one of the biggest pieces of recent news in the maritime satellite sector was the announcement of Kymeta\u2019s first commercial product, Kalo, which is a partnership with Intelsat. Seated a couple spots down from Richman on the panel was Kymeta Vice President of Maritime H\u00e5kan Olsson.<\/p>\n<p>Kalo is \u201ca global service that\u2019s going to be available the third quarter this year based on data plans,\u201d Olsson said. \u201cThe reason I think this is important, not just for maritime but other markets, is what I call the \u2018killer app,\u2019 which is ease of use.\u201d<\/p>\n<p>Andrew Smith, director for Applied Satellite Technology, said that when companies look at the future of the maritime field, they should think most about products that add greater value for customers. \u201cTechnology is obviously evolving, and that\u2019s going to affect things like cost-per-byte. We\u2019re going to get higher speed pipes. That\u2019s all about increasing data. That\u2019s happening, and it\u2019s going to continue to happen. But what we also see, through feedback from our customers, is use is also evolving \u2026 It\u2019s now all about the applications and that comes with significant challenges because those applications are changing also,\u201d he said. \u201cMore bandwidth isn\u2019t going to solve every problem. That bandwidth needs to be efficient and that cost needs to be kept down.\u201d<\/p>\n<p>Meanwhile, Brandy said it\u2019s important to look at the issues the industry faces when it decides what to do next. \u201cWe all know that the maritime industry is facing challenges,\u201d he said. \u201cWe\u2019ve seen that over the past few years with vessel commissioning being at an all-time low. We\u2019ve seen vessels being decommissioned and scrapped. During those times we\u2019ve found it\u2019s an opportunity from a technology and communications that address those issues such as operational efficiencies and cost control.\u201d<\/p>\n<p>And despite the challenges Brandy referred to, panelists acknowledged that the maritime satellite industry is in a period of growth. Along those lines, Ghani said that there were great opportunities to sell to commercial vessels that could be enhanced much further once companies can figure out ways to get costs down to under $1,000 per vessel, which he said could open up currently underserved markets. Ghani especially talked in detail about the importance of looking to various client demands when evaluating services.<\/p>\n<p>Smith also said he saw opportunities working with smaller users. \u201cWe need to get close to the operators,\u201d he said. \u201cIt\u2019s happening, but it needs to continue to drive forward.\u201d<\/p>\n<p>Multiple panelists responded to a question about the fishing industry by saying more could be done, including both commercial and leisure fish. Smith and Ghani, especially, pointed to that part of the industry as a spot where satellite companies could look at contouring their services to what their clients were demanding.<\/p>\n<p>Richman agreed with others on the panel that there could be considerable opportunity for firms astute enough to get ahead of a fast-moving curve, frequently referring to the current era as the fourth Industrial Revolution.<\/p>\n<p>\u201cThere are a lot of pieces out there and one of the challenges is bringing it all together,\u201d Richman said. \u201cConnectivity is just one of the pieces, the antenna is just one of the pieces, the implication is just one of the pieces.<\/p>\n<p>\u201cI think the challenge for us is to be the company that is ready to deliver not just operational information and operational data \u2014 which we all have the capability to do that \u2014 but what I call operational insights. Can we take that information, that data, and turn that into something that\u2019s insightful and can give the operator some good choices about how they manage their fleet and how they can do things a little more efficiency? The company that can bring that all together and be able to demonstrate that there\u2019s a real return on that investment, real dollars and cents savings and quantify that and tell that story \u2026 that would be transformational. There\u2019s a great opportunity for everyone to participate in,\u201d Richman added. <strong>VS<\/strong><\/p>\n<p>,<\/p>\n<h2 class=\"widget-title\">In This Issue<\/h2>\n<p>\t\t\t\t\t<!-- post id 299:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img loading=\"lazy\" width=\"300\" height=\"169\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/75IW0DOPTdmBEc70XCMn_Marquee-header-02102017-Final-300x169.png\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/75IW0DOPTdmBEc70XCMn_Marquee-header-02102017-Final-300x169.png 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/75IW0DOPTdmBEc70XCMn_Marquee-header-02102017-Final-800x450.png 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/75IW0DOPTdmBEc70XCMn_Marquee-header-02102017-Final-640x360.png 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/75IW0DOPTdmBEc70XCMn_Marquee-header-02102017-Final.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tFast Forward: How to Win the Race for Business Opportunity<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 322:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"200\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/L5LWZ7DeRC0JeaVUr7DA_DSC_0492-300x200.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/L5LWZ7DeRC0JeaVUr7DA_DSC_0492-300x200.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/L5LWZ7DeRC0JeaVUr7DA_DSC_0492-800x534.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/L5LWZ7DeRC0JeaVUr7DA_DSC_0492-640x427.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/L5LWZ7DeRC0JeaVUr7DA_DSC_0492.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tFinal Panel at SATELLITE 2017 Raises  Familiar Issues<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3\">\n<p>\t\t\t\t\t<!-- post id 326:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"200\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/yFDLbhjTZmHcWbmndobb_SDJ_4090-300x200.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/yFDLbhjTZmHcWbmndobb_SDJ_4090-300x200.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/yFDLbhjTZmHcWbmndobb_SDJ_4090-800x534.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/yFDLbhjTZmHcWbmndobb_SDJ_4090-640x427.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/yFDLbhjTZmHcWbmndobb_SDJ_4090.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tLEO vs GEO: Top Regional CEOs Engage in Heated Debate<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 323:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"200\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/vOKijU4SIqkYHAnZ8uFm_Sat17_1182-300x200.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/vOKijU4SIqkYHAnZ8uFm_Sat17_1182-300x200.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/vOKijU4SIqkYHAnZ8uFm_Sat17_1182-800x534.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/vOKijU4SIqkYHAnZ8uFm_Sat17_1182-640x427.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/vOKijU4SIqkYHAnZ8uFm_Sat17_1182.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tSATELLITE 2017: Important Lessons and Some Surprising Takeaways<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3\">\n<p>\t\t\t\t\t<!-- post id 320:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"200\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/dpksnykRQNCtCddY1VJF_jcsat16_streak-300x200.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/dpksnykRQNCtCddY1VJF_jcsat16_streak-300x200.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/dpksnykRQNCtCddY1VJF_jcsat16_streak-800x533.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/dpksnykRQNCtCddY1VJF_jcsat16_streak-640x427.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/dpksnykRQNCtCddY1VJF_jcsat16_streak.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tTop Launch Execs Focus on SmallSat Impact and Opportunities<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 321:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"199\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/jhtkgIR3ToamrU32Ra3N_ThinkstockPhotos-595322430-300x199.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/jhtkgIR3ToamrU32Ra3N_ThinkstockPhotos-595322430-300x199.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/jhtkgIR3ToamrU32Ra3N_ThinkstockPhotos-595322430-800x531.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/jhtkgIR3ToamrU32Ra3N_ThinkstockPhotos-595322430-640x425.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/jhtkgIR3ToamrU32Ra3N_ThinkstockPhotos-595322430.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tWhere Will Satellite Fit in the Internet of Things?<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rivalry between Ku- and Ka-band solutions has reached a critical phase with some experts predicting the shift from L-band to VSAT solutions will accelerate this still further. At the same time, new higher throughput L-band capability will soon be reaching the market, which could cause a reversal in recent L-band price increases. Industry execs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":68260,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-68259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/68259"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=68259"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/68259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media\/68260"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=68259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=68259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=68259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}