{"id":68691,"date":"2017-03-08T23:35:14","date_gmt":"2017-03-08T15:35:14","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/in-flight-entertainment-and-connectivity-who-picks-up-the-tab\/"},"modified":"2017-03-08T23:35:14","modified_gmt":"2017-03-08T15:35:14","slug":"in-flight-entertainment-and-connectivity-who-picks-up-the-tab","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/in-flight-entertainment-and-connectivity-who-picks-up-the-tab\/","title":{"rendered":"In-Flight Entertainment and Connectivity:  Who Picks up the Tab?"},"content":{"rendered":"<p>In-Flight Connectivity (IFC) has become one of the fastest growing markets for satellite, and the competitive fervor is heating up as more avionics companies throw their hats in the ring. Moderated by Sima Fishman, managing director of Euroconsult, a group of industry experts described how they plan to position themselves in this market, as well as their predictions for its growth trajectory in the coming years at the \u201cIn-Flight Connectivity Focus: Service Providers and Airlines \u2013 Who Picks up the Tab?\u201d panel at SATELLITE 2017.<\/p>\n<p>According to Fishman, connectivity in commercial aviation currently stands at the beginning of a long growth cycle. Drivers for this market aren\u2019t limited to passenger entertainment \u2014 weather information and tracking services for the cockpit crew, as well as analysis of aircraft data such as health monitoring and predictive maintenance will all have a role in this space.<\/p>\n<p>\t\t\t\t<img loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/03\/ztjyCWxZRYCyM1zlMzoh_ShowDaily17_Cover1_DGTL-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" style=\"width: 120px; height: auto;\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/03\/ztjyCWxZRYCyM1zlMzoh_ShowDaily17_Cover1_DGTL-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/03\/ztjyCWxZRYCyM1zlMzoh_ShowDaily17_Cover1_DGTL-800x599.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/03\/ztjyCWxZRYCyM1zlMzoh_ShowDaily17_Cover1_DGTL-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/03\/ztjyCWxZRYCyM1zlMzoh_ShowDaily17_Cover1_DGTL.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t<\/p>\n<h3 class=\"fs-5 mt-0\">Explore the Show Daily 2017 Day 4 Issue<\/h3>\n<p class=\"mb-0 fs-smaller text-balance\">Check out more from this issue and find your next story to read.<\/p>\n<p>\t\t\t<button class=\"btn btn-primary\" type=\"button\" data-bs-toggle=\"offcanvas\" data-bs-target=\"#offcanvasMENU\" aria-controls=\"offcanvasExample\" aria-label=\"button\" style=\"white-space: nowrap;\"><br \/>\n\t\t\t\tView More <i class=\"bi bi-arrow-right-circle\"><\/i><br \/>\n\t\t\t<\/button><\/p>\n<p>So for David Bruner, vice president of global communications services at Panasonic Avionics, the first step to achieving some of these capabilities is reaching uniform coverage across the world. \u201cWe need to get ubiquity in the marketplace with every aircraft flying with these capabilities,\u201d he said. At the base of it all, airlines already know what they want from providers: \u201ca high speed, low cost and reliable network for [their] aircraft wherever it flies in the world,\u201d Bruner said.<\/p>\n<p>To reach the company\u2019s goal of 100 percent global coverage, Panasonic Avionics has been feverishly buying up capacity on High Throughput Satellites (HTS). Bruner also hopes to layer capacity in heavily trafficked regions, which is what he calls \u201cextreme HTS.\u201d According to Bruner, by the end of the year Panasonic expects to have \u201c86 percent of airline flights routes covered with HTS\u201d and by 2020, 80 percent with extreme HTS.<\/p>\n<p>Don Buchman, vice president and general manager of commercial mobility at ViaSat, is also looking to HTS to provide connectivity to customers. And not unlike Bruner, he believes the key is \u201chaving the right capacity in the right places.\u201d ViaSat first began to play in this market back in the 2000s, when \u201cbusiness jets had expensive and poor connectivity,\u201d Buchman said. Now the company hopes to scale connectivity to all aircraft passengers, and for Buchman, his first priority is keeping up with demand for capacity to achieve what he calls a seamless experience. \u201cPeople are using mobile phones, laptops and iPads, and they want to be able to do the same things wherever they are,\u201d he said.<\/p>\n<p><script>var AIAD_fcd45f981d570e35cee941b23edc69c7_6a6b4464058d4;googletag.cmd.push(function(){var AIMAP_29b58f13885ebf8ea6b032f958eb0748 = googletag.sizeMapping().addSize([992, 100], [[970, 90], [970, 250]]).addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_737ce075cc05dd766c8f8ea08f3faa73 = googletag.sizeMapping().addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_21fe3bcfb86a8660aba4e721ee9338f3 = googletag.sizeMapping().addSize([1200, 100], [970, 250]).addSize([768, 100], [600, 300]).addSize([320, 100], [300, 250]).build();AIAD_fcd45f981d570e35cee941b23edc69c7_6a6b4464058d4 = googletag.defineSlot('\/987\/satellitetoday.com\/via-satellite-digital-issue-ads', [ [600, 300], [300, 250], [970, 250] ], 'div-gpt-ad-1774631144891- 0-6a6b4464058d5').defineSizeMapping(AIMAP_21fe3bcfb86a8660aba4e721ee9338f3).setCollapseEmptyDiv(true).addService(googletag.pubads());   });<\/script><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1774631144891- 0-6a6b4464058d5'); });<\/script><\/p>\n<p>Thales is pushing toward a similar goal, says William Huot-Marchand, vice president of global sales and international operations. His vision is for IFC to become as much of a staple on aircrafts as water \u2014 but he believes it will take time for the technology to mature enough to meet passenger\u2019s expectations. \u201cStreaming is becoming huge. Today we can see the technology we offer our customer does not meet this demand,\u201d he said. Ultimately, Huot-Marchand hopes to bring to airlines \u201ca real connected experience in the aircraft as you have at home.\u201d<\/p>\n<p>Thales already owns a slice of market share with equipment onboard airlines such as JetBlue, and last fall the company announced a partnership with SES to create a constellation of satellites bringing connectivity to the Americas.<\/p>\n<p>Bruner underlined that, because this pocket of the industry is still so young, airlines are still experimenting with various business models to pinpoint the most cost-effective methods. \u201cSome of them have different opinions about levels of service,\u201d he said, highlighting connectivity in coach versus first class as an example. \u201cWe offer the ability for the airline to decide what type of service they want almost down to a per-passenger basis. This allows the airline to build a solution so they can target and differentiate their products among individual passengers and aircraft, and even among other airlines,\u201d he said. Buchman also emphasized the immaturity of the market, which he says results in \u201cradical differences from supplier to supplier in coverage capacity, regulatory approvals, and so on.\u201d<\/p>\n<p>The panel generally agreed that hardware is where things get a little messy. \u201cAntennas are the Achilles heel of the aviation sector [because] you have a very small aperture. You want it flat so it doesn\u2019t impact the aerodynamics of the aircraft,\u201d Bruner said. \u201cEven small improvements in antenna technology can have a dramatic effect on the cost of megabits delivered to a user on an aircraft.\u201d Unfortunately, the sluggish development of terminal equipment has been a hindrance.<\/p>\n<p>Furthermore, Bruner pointed out passengers are consuming more and more bits but don\u2019t want to pay for it. Here, Buchman sees a parallel between aircraft and previous trends in rail and hotels, which now mostly offer complementary connectivity via 4G and Wi-Fi respectively at no additional cost to the consumer. In other words, connectivity has become just another amenity.<\/p>\n<p>\u201cPrimarily it\u2019s been airlines purchasing the terminal equipment that goes on board,\u201d Bruner said, and now those companies must figure out how to balance the cost of hardware with pressure from consumers to offer connectivity for free. \u201cPart of our responsibility now is delivering a low-cost service so it\u2019s not a tremendous expense for the airline,\u201d he said. VS<\/p>\n<p>,<\/p>\n<h2 class=\"widget-title\">In This Issue<\/h2>\n<p>\t\t\t\t\t<!-- post id 314:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img loading=\"lazy\" width=\"300\" height=\"169\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/seJxExJ0SrS3iGEdZkmD_Cyber-Security-2-300x169.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/seJxExJ0SrS3iGEdZkmD_Cyber-Security-2-300x169.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/seJxExJ0SrS3iGEdZkmD_Cyber-Security-2-800x450.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/seJxExJ0SrS3iGEdZkmD_Cyber-Security-2-640x360.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/seJxExJ0SrS3iGEdZkmD_Cyber-Security-2.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tCybersecurity Roundtable Highlights Satellite\u2019s Holistic Approach to Managing Threats<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 318:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"199\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/SNrx1PaPROOAhFGMH7rA_ThinkstockPhotos-186176834-300x199.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/SNrx1PaPROOAhFGMH7rA_ThinkstockPhotos-186176834-300x199.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/SNrx1PaPROOAhFGMH7rA_ThinkstockPhotos-186176834-800x531.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/SNrx1PaPROOAhFGMH7rA_ThinkstockPhotos-186176834-640x425.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/SNrx1PaPROOAhFGMH7rA_ThinkstockPhotos-186176834.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tGround Segment Focus: Diversify or Drill Deep into a Niche?<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3\">\n<p>\t\t\t\t\t<!-- post id 315:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"300\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/S48cFYxvS6q1XAyO9rlx_Constellation-LEOSAT-300x300.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/S48cFYxvS6q1XAyO9rlx_Constellation-LEOSAT-300x300.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/S48cFYxvS6q1XAyO9rlx_Constellation-LEOSAT-800x800.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/S48cFYxvS6q1XAyO9rlx_Constellation-LEOSAT-150x150.jpg 150w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/S48cFYxvS6q1XAyO9rlx_Constellation-LEOSAT-640x640.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/S48cFYxvS6q1XAyO9rlx_Constellation-LEOSAT.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tLEO and MEO Execs Discuss Collaboration and Differentiating Services<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 316:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"200\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/E74en8sSuelcPpnUN6l5_ThinkstockPhotos-612856472-300x200.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/E74en8sSuelcPpnUN6l5_ThinkstockPhotos-612856472-300x200.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/E74en8sSuelcPpnUN6l5_ThinkstockPhotos-612856472-800x533.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/E74en8sSuelcPpnUN6l5_ThinkstockPhotos-612856472-640x427.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/E74en8sSuelcPpnUN6l5_ThinkstockPhotos-612856472.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tPanelists Link Flatter Antennas with Fatter Profits, But Offer Vague ROI Timetable<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3\">\n<p>\t\t\t\t\t<!-- post id 313:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/SMaxzggRS4ClvB4hBZsS_Satellite20manufacturers20panel-300x225.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/SMaxzggRS4ClvB4hBZsS_Satellite20manufacturers20panel-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/SMaxzggRS4ClvB4hBZsS_Satellite20manufacturers20panel-800x600.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/SMaxzggRS4ClvB4hBZsS_Satellite20manufacturers20panel-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/SMaxzggRS4ClvB4hBZsS_Satellite20manufacturers20panel.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tSatellite Manufacturers Stress Collaboration to Overcome Industry Challenges<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n","protected":false},"excerpt":{"rendered":"<p>In-Flight Connectivity (IFC) has become one of the fastest growing markets for satellite, and the competitive fervor is heating up as more avionics companies throw their hats in the ring. Moderated by Sima Fishman, managing director of Euroconsult, a group of industry experts described how they plan to position themselves in this market, as well [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":68692,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-68691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/68691"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=68691"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/68691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media\/68692"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=68691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=68691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=68691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}