{"id":71779,"date":"2016-02-26T22:57:54","date_gmt":"2016-02-26T14:57:54","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/gogo-looks-to-win-back-american-with-open-architecture-growing-ku-capacity\/"},"modified":"2016-02-26T22:57:54","modified_gmt":"2016-02-26T14:57:54","slug":"gogo-looks-to-win-back-american-with-open-architecture-growing-ku-capacity","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/gogo-looks-to-win-back-american-with-open-architecture-growing-ku-capacity\/","title":{"rendered":"Gogo Looks to Win Back American with Open Architecture, Growing Ku Capacity"},"content":{"rendered":"<\/p>\n<p>[Via Satellite 02-26-2016] <b>Gogo<\/b> is citing its move to open architecture systems as a draw for airlines, including <b>American Airlines<\/b>, which was looking to jump to competitor <b>ViaSat<\/b>\u2019s service. CEO Michael Small emphasized the open architecture aspect of Gogo\u2019s 2Ku antenna technology during the In-Flight Connectivity (IFC) provider\u2019s fourth quarter conference call on Feb. 23, which he says will offer airline customers more control over the systems and services they offer as in-flight Internet technology continues to evolve at a rapid pace.<\/p>\n<p>\u201cGogo is now operating with an open architecture,\u201d Small said during the call. \u201c[Open architecture] means greater assurance that the decision [airlines] make today won\u2019t trap them in a technical box in the future.\u201d<\/p>\n<p>The company is emphasizing its technology amid a recently dropped American Airlines\u2019 lawsuit filed on Feb. 12, in which the airline alleged that the earlier generation Wi-Fi systems on board some 200 aircraft in American\u2019s fleet were too limited and that better options existed for the carrier.<\/p>\n<p>\u201cAlternative service providers are offering faster, more reliable, and less expensive satellite-based Wi-Fi services to airlines like <b>United<\/b>, <b>Southwest<\/b>, <b>JetBlue<\/b>, and <b>Virgin America<\/b>,\u201d American Airlines said in its suit.<\/p>\n<p>While the airline has contracts with Gogo through 2018, it is contemplating dropping 200 of its aircraft equipped with 3G, Air-to-Ground (ATG) connectivity in favor of ViaSat, which has recently won a number of contracts \u2014 including a major deal with Australia\u2019s <b>Qantas<\/b> domestic fleet announced this week \u2014 for its satellite-based IFC service.<\/p>\n<p>\u201cAmerican wants to explore its provider options for upgrading 200 of the more than 900 Gogo-equipped aircraft in its fleet. The move isn\u2019t surprising given the rapidly changing technology in our industry,\u201d Small said. \u201cWe are competing for this piece of business. We will deliver a 2Ku proposal that gives American the option to get faster, cheaper, open-ended technology on board these aircraft,\u201d Small said.<\/p>\n<p>Small admits that, under the terms of the company\u2019s contract with American, the decision to switch carriers is ultimately in the airline\u2019s hands once Gogo submits a competing proposal. He argues, however, that the open systems approach to 2Ku tech will reduce upgrade costs for the airline\u2019s fleet by cutting down on aircraft downtime and the costs of retrofitting for new technology in the future.<\/p>\n<p>From a technological perspective, 2Ku was built on the redundancy of dozens of satellites currently in orbit, but Small emphasized that the system can also leverage the new Ku-band High Throughput Satellites (HTS) that have started going up and any of the new Ku-band, Low Earth Orbit (LEO) constellations coming online in the future.<\/p>\n<p>\u201cThese satellite constellations will have tremendous advantages in terms of latency and coverage,\u201d Small added, noting that the company was likely to release an announcement in this vein in the near future. \u201cWe are not gambling on a single, closed system that ties us to a few satellites. Instead, we are betting on an open architecture that will allow us to take advantage of whatever creative innovations the <b>Google<\/b>s, the <b>OneWeb<\/b>s, the <b>SpaceX<\/b>s, the <b>SES<\/b>, the <b>Intelsat<\/b>s, and others will bring to the market,\u201d said Small.<\/p>\n<p>Gogo is expecting to equip 72 planes with Ku capacity this year, a number that Small said will quadruple in 2017. He also noted he has seen the cost of bandwidth drop by two thirds since the company initiated the open architecture project now that investments in Ku satellites are materializing.<\/p>\n<p>\u201cThe amount of investment in the Ku-band is dramatically larger than the amount of investment in the Ka-band. It\u2019s not a technological issue as much as where the money is flowing and when we look at our choices for satellites we see hundreds of new satellites coming in the Ku-band and we see a much scarcer offering in the Ka-band. That is why we chose [Ku] and built an open architecture antenna,\u201d he said.<\/p>\n<p>To augment satellite connectivity, Gogo recently announced a major deal with satellite provider SES for capacity aboard its SES 14 and SES 15 satellites which, set to launch in 2017, will increase bandwidth for airline passengers connected with 2Ku traveling routes over North America, Central America and the Caribbean. The deal, according to Small, is the largest dedicated aviation capacity deal ever struck. \u201cIt means we have capacity \u2014 &nbsp;and lots of it \u2014 using SES\u2019 high throughput satellites,\u201d he said, adding that this bump in capacity will translate to a drop in costs for airlines once the satellites come on line.<\/p>\n<p>Small cites American\u2019s decision to explore other options as inevitable as IFC becomes a larger, multi-player industry and cautions that the provider strive to keep up with the rapid pace of new tech in order to keep customers satisfied.<\/p>\n<p>\u201cAmerican is absolutely right, our first-generation technology, which is still more than adequate for certain aircraft, is not cutting it today for some of their aircraft,\u201d Small said. \u201cBut, in my view, American\u2019s decision holds an even stronger message: single technology solutions are not only pass\u00e9, they are risky \u2026 if connectivity technologies are not conceived and architected in a way that is open to new technologies, they won\u2019t be good for long.\u201d<\/p>\n<p>The open architecture discussion came during Gogo\u2019s fourth quarter conference call, in which it reported revenue for the full year 2015 at $500.9 million, up 23 percent over 2014. Operating costs also rose 23 percent throughout the year however, as the company strove to bring its 2Ku tech online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Via Satellite 02-26-2016] Gogo is citing its move to open architecture systems as a draw for airlines, including American Airlines, which was looking to jump to competitor ViaSat\u2019s service. CEO Michael Small emphasized the open architecture aspect of Gogo\u2019s 2Ku antenna technology during the In-Flight Connectivity (IFC) provider\u2019s fourth quarter conference call on Feb. 23, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":71781,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-71779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/71779"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=71779"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/71779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media\/71781"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=71779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=71779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=71779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}