{"id":72135,"date":"2016-01-21T22:49:09","date_gmt":"2016-01-21T14:49:09","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/satellites-and-the-beautiful-game\/"},"modified":"2016-01-21T22:49:09","modified_gmt":"2016-01-21T14:49:09","slug":"satellites-and-the-beautiful-game","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/satellites-and-the-beautiful-game\/","title":{"rendered":"Satellites and the Beautiful Game"},"content":{"rendered":"<p>The FIFA World Cup is the planet\u2019s most widely viewed sporting event. The 2010 World Cup held in South Africa was broadcast to 204 countries on 245 different channels. The 2014 World Cup attracted an audience of more than 3 billion people.<\/p>\n<p>All those eyeballs staring at screens also make the World Cup one very lucrative event. The sale of broadcast rights to the 2010 World Cup earned FIFA, soccer\u2019s governing body, $2.6 billion in 2014.<\/p>\n<p>\t\t\t\t<img loading=\"lazy\" width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2016\/02\/65yzSxcaQfG274RHzKy8_01_VS_020116_Cover-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" style=\"width: 120px; height: auto;\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2016\/02\/65yzSxcaQfG274RHzKy8_01_VS_020116_Cover-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2016\/02\/65yzSxcaQfG274RHzKy8_01_VS_020116_Cover-800x600.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2016\/02\/65yzSxcaQfG274RHzKy8_01_VS_020116_Cover-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2016\/02\/65yzSxcaQfG274RHzKy8_01_VS_020116_Cover.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t<\/p>\n<h3 class=\"fs-5 mt-0\">Explore the February 2016 Issue<\/h3>\n<p class=\"mb-0 fs-smaller text-balance\">Check out more from this issue and find your next story to read.<\/p>\n<p>\t\t\t<button class=\"btn btn-primary\" type=\"button\" data-bs-toggle=\"offcanvas\" data-bs-target=\"#offcanvasMENU\" aria-controls=\"offcanvasExample\" aria-label=\"button\" style=\"white-space: nowrap;\"><br \/>\n\t\t\t\tView More <i class=\"bi bi-arrow-right-circle\"><\/i><br \/>\n\t\t\t<\/button><\/p>\n<p>But the rights are just the start. Broadcasters are willing to pay so much because the World Cup is uniquely valuable to advertisers.<\/p>\n<p>The 2006 World Cup generated another $1 billion in TV commercials and other advertising, and spending rises 5 to 10 percent on average with each successive event. Add it up and the television coverage of the 2014 World Cup was probably worth more than $4 billion \u2014 not bad for 30 days of fast-paced sport.<\/p>\n<h2>The World\u2019s Water Cooler<\/h2>\n<p>How do all those people get to see the most popular game in the world? Some coverage travels over optical fiber to broadcast centers. But satellite is the essential contributor, because of the number of games in different locations that must be covered in a short window of time.<\/p>\n<p><script>var AIAD_fcd45f981d570e35cee941b23edc69c7_6a67a194b0448;googletag.cmd.push(function(){var AIMAP_29b58f13885ebf8ea6b032f958eb0748 = googletag.sizeMapping().addSize([992, 100], [[970, 90], [970, 250]]).addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_737ce075cc05dd766c8f8ea08f3faa73 = googletag.sizeMapping().addSize([768, 100], [728, 90]).addSize([320, 100], [320, 50]).build();var AIMAP_21fe3bcfb86a8660aba4e721ee9338f3 = googletag.sizeMapping().addSize([1200, 100], [970, 250]).addSize([768, 100], [600, 300]).addSize([320, 100], [300, 250]).build();AIAD_fcd45f981d570e35cee941b23edc69c7_6a67a194b0448 = googletag.defineSlot('\/987\/satellitetoday.com\/via-satellite-digital-issue-ads', [ [600, 300], [300, 250], [970, 250] ], 'div-gpt-ad-1774631144891- 0-6a67a194b044a').defineSizeMapping(AIMAP_21fe3bcfb86a8660aba4e721ee9338f3).setCollapseEmptyDiv(true).addService(googletag.pubads());   });<\/script><script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1774631144891- 0-6a67a194b044a'); });<\/script><\/p>\n<p>Satellite and the World Cup have deep common roots. In 1970, Adidas provided the official ball for the World Cup. To make sure that the ball would show up well on the black-and-white TVs of the day, Adidas designed a ball with alternating black and white patterns, which has since become the sport\u2019s standard. Adidas dubbed the ball \u201cTelstar\u201d for its likeness to Bell Telephone\u2019s then-famous satellite, which relayed the first transatlantic live TV signal.<\/p>\n<p>In addition to high reliability and TV-friendly bandwidth, satellite is flexible. A TV signal can go up on a satellite in hours or days and reach nearly any place on the planet.<\/p>\n<figure><img decoding=\"async\" alt=\"Placeholder alt text\" src=\"http:\/\/s3.amazonaws.com\/marquee-test-akiaisur2rgicbmpehea\/pWZFvglESDWwj0H5qrAH_Telstar_2.jpg.jpeg\"><figcaption>Telstar 2<\/figcaption><\/figure>\n<h2>Thousands of Hours and Megahertz<\/h2>\n<p>That is why satellite operator Intelsat devoted nine satellites and another operator, Eutelsat, a further four spacecraft to handle coverage of the 2010 World Cup in South Africa. Before the 2014 World Cup, satellite operator SES estimated that it would deliver more than 30,000 hours of coverage from 12 sports venues across Brazil. Intelsat committed another 500 MHz of capacity to handle more than 50,000 hours of TV programming from Rio de Janeiro, while SES stepped up with a 450 MHz commitment.<\/p>\n<p>Delivering that immensely popular programming takes the full capabilities and reach of those operator\u2019s fleets, which are about evenly divided between the lower C-Band and higher Ku-band frequencies. Take away satellites or let anything seriously interfere with their signals, and screens go dark around the world. That would not only mean unhappy fans, but also a financial impact in the billions of U.S. dollars.<\/p>\n<p><sub><em>With a little help from our friends at Via Satellite and fellow global non-profits ESOA, GVF, WTA, SIA and CASBA, SSPI has launched a campaign to tell the human side of the satellite story. We call it \u201cBetter Satellite World.\u201d It is designed to gather stories from around the world and to change the global conversation about this amazing industry. Join us by sending us your story.&nbsp;makingthecase@sspi.org.<\/em><\/sub><\/p>\n<p><sup><sub>Sources: \u201cBroadcasters Prepare for FIFA World Cup with SES OU Deals,\u201d SatellitePro, April 13, 2014. \u201cFIFA Completes World Cup TV Deals,\u201d ESPN.com, October 27, 2011. \u201cFIFA Says 2010 World Cup in South Africa Brought in $3.7 Billion of sales,\u201d Bloomberg, March 3, 2011. \u201cWorld Cup to Net $1bn in Advertising Revenue,\u201d The Guardian, April 8, 2006. Web sites of Intelsat, SES, Eutelsat. \u201cDevelopment Activities,\u201d Investor Day, May 22, 2012, Gerson Souto, Chief Development Officer, SES.<\/sub><\/sup><\/p>\n<p>,<\/p>\n<h2 class=\"widget-title\">In This Issue<\/h2>\n<p>\t\t\t\t\t<!-- post id 192:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img loading=\"lazy\" width=\"300\" height=\"169\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/em9RbbzSTqzN0VhV5EBK_Generation20Next-300x169.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/em9RbbzSTqzN0VhV5EBK_Generation20Next-300x169.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/em9RbbzSTqzN0VhV5EBK_Generation20Next-800x450.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/em9RbbzSTqzN0VhV5EBK_Generation20Next-640x360.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/em9RbbzSTqzN0VhV5EBK_Generation20Next.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tGeneration Next: Ali Hasan Bani Malek, Yahsat<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 187:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"199\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/SWu1H0jhSoeGKAeltKnc_22085692324_3077900da3_o-300x199.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/SWu1H0jhSoeGKAeltKnc_22085692324_3077900da3_o-300x199.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/SWu1H0jhSoeGKAeltKnc_22085692324_3077900da3_o-800x532.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/SWu1H0jhSoeGKAeltKnc_22085692324_3077900da3_o-640x426.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/SWu1H0jhSoeGKAeltKnc_22085692324_3077900da3_o.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tHow WRC-15 Led to the Big C-band Decision<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3\">\n<p>\t\t\t\t\t<!-- post id 186:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"188\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/sdqkIQ4xTSSmYevooOLR_abstract_color_background_picture_8016-wide-300x188.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/sdqkIQ4xTSSmYevooOLR_abstract_color_background_picture_8016-wide-300x188.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/sdqkIQ4xTSSmYevooOLR_abstract_color_background_picture_8016-wide-800x500.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/sdqkIQ4xTSSmYevooOLR_abstract_color_background_picture_8016-wide-640x400.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/sdqkIQ4xTSSmYevooOLR_abstract_color_background_picture_8016-wide.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tSatellite Executive of the Year: Our Shortlist Revealed<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 189:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"291\" height=\"300\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/MEKxzZEcSCGRiNm8auWU_05_VS_050119_SEOTY_Nom-291x300.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/MEKxzZEcSCGRiNm8auWU_05_VS_050119_SEOTY_Nom-291x300.jpg 291w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/MEKxzZEcSCGRiNm8auWU_05_VS_050119_SEOTY_Nom-777x800.jpg 777w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/MEKxzZEcSCGRiNm8auWU_05_VS_050119_SEOTY_Nom-640x659.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/MEKxzZEcSCGRiNm8auWU_05_VS_050119_SEOTY_Nom.jpg 1280w\" sizes=\"auto, (max-width: 291px) 100vw, 291px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tSatellite Executive of the Year: The Nominees<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3\">\n<p>\t\t\t\t\t<!-- post id 190:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"188\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/kY1ce9sQLuIfo6O7d2uR_background-wallpapers-32-300x188.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/kY1ce9sQLuIfo6O7d2uR_background-wallpapers-32-300x188.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/kY1ce9sQLuIfo6O7d2uR_background-wallpapers-32-800x500.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/kY1ce9sQLuIfo6O7d2uR_background-wallpapers-32-640x400.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/kY1ce9sQLuIfo6O7d2uR_background-wallpapers-32.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tSatellites Transforming our Lives \u2013 A Message in Need of Delivery<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n<hr class=\"my-3 d-block d-md-none\">\n\t\t\t\t\t\t<!-- post id 188:  \/code\/wp-content\/themes\/ai-beehive\/template-parts\/content\/post-snippet.php --><\/p>\n<figure class=\"overflow-hidden w-100 me-3\">\n<p>\t<img width=\"300\" height=\"225\" src=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/M5VAldJbQfSJCIagXtif_Photo_1-300x225.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" style=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/M5VAldJbQfSJCIagXtif_Photo_1-300x225.jpg 300w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/M5VAldJbQfSJCIagXtif_Photo_1-800x600.jpg 800w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/M5VAldJbQfSJCIagXtif_Photo_1-640x480.jpg 640w, https:\/\/www.satellitetoday.com\/wp-content\/uploads\/2017\/01\/M5VAldJbQfSJCIagXtif_Photo_1.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\">\t\t\t\t\t<\/figure>\n<h3 class=\"fs-4 w-100 line-clamp-3\">\n<p>\t\t\t\tThe Middle East: to Infinity and Beyond?<br \/>\n\t\t<\/h3>\n<p><!-- .post-snippet --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The FIFA World Cup is the planet\u2019s most widely viewed sporting event. The 2010 World Cup held in South Africa was broadcast to 204 countries on 245 different channels. The 2014 World Cup attracted an audience of more than 3 billion people. All those eyeballs staring at screens also make the World Cup one very [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":72136,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-72135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/72135"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=72135"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/72135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media\/72136"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=72135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=72135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=72135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}