{"id":77946,"date":"2014-04-04T00:33:12","date_gmt":"2014-04-03T16:33:12","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/novelsats-free-bandwidth-product-gaining-traction\/"},"modified":"2014-04-04T00:33:12","modified_gmt":"2014-04-03T16:33:12","slug":"novelsats-free-bandwidth-product-gaining-traction","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/novelsats-free-bandwidth-product-gaining-traction\/","title":{"rendered":"NovelSat\u2019s \u201cFree Bandwidth\u201d Product Gaining Traction"},"content":{"rendered":"<\/p>\n<p>[Via Satellite 04-03-2014] Israel-based <strong>NovelSat<\/strong> is offering to provide broadcasters with free bandwidth, per se, through its newest product: FreeBand. According to NovelSat CEO Itzik Wulkan, the product enables live video over satellite contribution and distribution networks by using unique satellite transmission and band reuse technology. FreeBand is targeted toward broadcasters that lease additional bandwidth to deploy remote contribution units such as Digital Satellite Newsgathering (DSNG) teams and flyaways.<\/p>\n<p>\u201cSatellite bandwidth is roughly $200 to $400 per hour,\u201d Wulkan told <i>Via Satellite<\/i>. \u201cBut with NovelSat FreeBand, which re-uses existing bandwidth from the broadcaster\u2019s delivery network, there is no need to rent flyaway bandwidth and to deal with all the related administration. That\u2019s the cost we can save.\u201d<\/p>\n<p>The cost of DSNG has risen because of the demand for higher video formats such as HD and Ultra HD (4K). Bandwidth is one of the larger costs for DSNG, and the demand for such services is on the rise in many parts of the globe. NovelSat\u2019s FreeBand works by operating well below the noise threshold. This requires the antenna at the distribution hub to be larger than the remote antenna, but it allows for a greatly improved spectral efficiency capable of supporting higher video formats. The amount saved in operational costs can pay for the product in a matter of weeks.<\/p>\n<p>\u201cOur NovelSat FreeBand product makes it possible to simultaneously transmit HD and even 4K video and data in both directions,\u201d said Wulkan. \u201cSo while bandwidth costs might rise with the demand for higher quality video, we can help to significantly mitigate those costs and in some cases neutralize them.\u201d<\/p>\n<p>HD and 4K aside, much of the new demand for DSNG comes from emerging markets. Often these venues for sports and other major events lack a strong terrestrial or cellular network. This makes satellite the primary\u2014and sometimes only\u2014means of broadcasting an event.<\/p>\n<p>\u201cThe demand for sporting content alone in developing markets is astronomical, and just being there is going to drive [costs] up,\u201d explained Brad Grady, senior analyst at <strong>NSR<\/strong>. \u201cIt\u2019s not necessarily moving from SD to HD, it\u2019s just physically being on location.\u201d<\/p>\n<p>Wulkan added that FreeBand also streamlines the logistics side of DSNG by removing the need to coordinate in unfamiliar cities.<\/p>\n<p>\u201cAssume you are a <strong>CNN<\/strong> journalist, just use the bandwidth that belongs to CNN for broadcasting, and you don\u2019t need any coordination,\u201d he said. \u201cThis is an additional benefit on top of the financial one. Many times the administrative costs are much worse than the direct financial burden.\u201d<\/p>\n<p>This could prove very useful in both connected and unconnected environments. Unfamiliar cities can present a broadcasting challenge regardless of whether or not the infrastructure to share content is available.<\/p>\n<p>\u201cIf they are operating in an urban area \u2014 and we see this a lot with some of the SNG activity that happens in metropolitan London\u2014the cell networks are very congested, and don\u2019t necessarily have the capacity to support streaming video services in a reliable fashion,\u201d said Grady.<\/p>\n<p>By using a lower noise threshold, FreeBand is also reportedly more difficult to jam and makes content more difficult to steal. Nearby receiving terminals are unlikely to notice the use of FreeBand, and the data is encrypted to further prevent interception. According to Wulkan, NovelSat has received positive feedback from early customers who used the FreeBand system, and the company anticipates making more announcements regarding the product in the near future.<\/p>\n<p>\u201cWe are going to be demonstrating it at the NAB show in Las Vegas,\u201d said Wulcan. \u201cSelling a \u2018free product\u2019 should really be quite easy.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Via Satellite 04-03-2014] Israel-based NovelSat is offering to provide broadcasters with free bandwidth, per se, through its newest product: FreeBand. According to NovelSat CEO Itzik Wulkan, the product enables live video over satellite contribution and distribution networks by using unique satellite transmission and band reuse technology. FreeBand is targeted toward broadcasters that lease additional bandwidth [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":77949,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-77946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/77946"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=77946"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/77946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media\/77949"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=77946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=77946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=77946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}