[Via Satellite 08-27-13] Dish<\/b> and NCC Media<\/b> have entered a partnership that expands upon the cable industry\u2019s collaborative I+ initiative, which links cable, satellite and telco companies\u2019 ad inventory. The arrangement is part of a decade-long effort by NCC and its owners to consolidate the advertising reach of all U.S. multichannel video programming distributors (MVPD) and it brings Dish to the local advertising market.<\/p>\n
The initiative combines ad impressions in more than 3 million additional Dish subscriber homes with those of NCC owners Comcast<\/b>, Cox<\/b> and Time Warner Cable<\/b> in 25 of the largest U.S. markets, providing advertisers with a greater local reach and penetration against targeted consumers.<\/p>\n
Dish\u2019s newly developed targeted ad system will be integrated with existing local market cable advertising platforms, called \u201cinterconnects,\u201d increasing an ad campaign\u2019s coverage. The platform is available to advertisers via NCC\u2019s sales force in 16 offices across the country, and to local marketers via the local interconnect sales teams of Comcast, Cox and Time Warner Cable.<\/p>\n
\u201cBy gaining access to the country\u2019s third largest pay-TV provider\u2019s customers, local and national spot TV advertisers can now speak with millions of consumers who were simply not accessible before,\u201d said Warren Schlichting, senior vice president, ad sales at DISH.<\/p>\n","protected":false},"excerpt":{"rendered":"
[Via Satellite 08-27-13] Dish and NCC Media have entered a partnership that expands upon the cable industry\u2019s collaborative I+ initiative, which links cable, satellite and telco companies\u2019 ad inventory. The arrangement is part of a decade-long effort by NCC and its owners to consolidate the advertising reach of all U.S. multichannel video programming distributors (MVPD) […]<\/p>\n","protected":false},"author":1,"featured_media":80255,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-80252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/80252"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=80252"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/80252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media\/80255"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=80252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=80252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=80252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}