{"id":80592,"date":"2013-07-25T17:26:39","date_gmt":"2013-07-25T09:26:39","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/israels-orbit-communication-partners-with-brazils-embraer-on-key-strategic-deal\/"},"modified":"2013-07-25T17:26:39","modified_gmt":"2013-07-25T09:26:39","slug":"israels-orbit-communication-partners-with-brazils-embraer-on-key-strategic-deal","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/israels-orbit-communication-partners-with-brazils-embraer-on-key-strategic-deal\/","title":{"rendered":"Israel\u2019s Orbit Communication Partners with Brazil\u2019s Embraer on Key Strategic Deal"},"content":{"rendered":"\n\n\n\n
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\nOrbit recently signed a $1.2 million contract with Embraer, a Brazil-based aircraft manufacturer. <\/i>The company provides a variety of  communications and tracking systems in both commercial and military sectors.
\nImage credit: Orbit Communications Systems\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[Satellite TODAY 07-25-13] Israel-based Orbit<\/b> Communication Systems<\/b> has signed a new $1.2 million contract with Embraer<\/b>, the Brazil-based aircraft manufacturer to provide a secure communications management system. While the deal may not seem fiscally significant to the satellite industry overall, there is much more to it, according to Jay Gullish, director of space and telecommunications with Futron Corporation<\/b>. \u201cEven though the contract is small, it positions Orbit well for future opportunities. It\u2019s a huge strategic win,\u201d he said.
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\n    Orbit\u2019s Audio Management Solution over IP (AMSIP) is a secure, patent-pending digital audio management system with IP interfacing capabilities, which allows aircraft to securely manage a wide variety of communication. The embedded technology would likely be used for crew communication and has a wide range of applications from weather data to navigation and tracking.
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\n    The technology was created in response to shifts in the market, according to Orbit\u2019s CEO Ofer Greenberger. “The rapidly changing communications market requires airborne platforms to support a wide range of communication assets \u2013 from legacy analog systems up to the latest and most advanced VoIP systems,\u201d Greenberger said in a written statement.
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\n    Gullish believes the deal is a major step forward for Orbit whose communication management systems will be implemented onboard command and control to the Embraer aircrafts. Orbit, a provider of mission critical connectivity solutions for satellite communications, tracking and telemetry, and communication management systems, has been taking advantage of a hot satellite growth market in Latin America, he added.
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\n    \u201cSatellite telecom has been growing so strongly the Latin American region. Orbit\u2019s decision to expand there is based on solid economics and investment. I expect the growth [of satellite telecom] to continue as countries such as Brazil [location of Embraer HQ] and Mexico emerge as key players,\u201d Gullish said.
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\n    The emergence of Mexico as a growing satellite consumer market is due in part to the recently enacted laws on media reform. Gullish said the new legislation will serve as a major boon to the satellite and telecommunications industry.
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\n    \u201cMexico has been pressing for media reform in the telecommunications community,\u201d he said, noting that \u201cthe bottom line is that Latin American governments are pushing for additional market competition allowing for additional foreign investment.\u201d
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\n    Orbit\u2019s recent announcement is taking advantage of this, Gullish said, notwithstanding Israel\u2019s geographic distance to Latin America. \u201cI\u2019ve always been impressed by the sales and marketing aspect of Israeli companies in their ability to develop business relationships way out of their geography. I think it\u2019s a good win,\u201d he said noting other recent deals for Orbit systems include Russia and France.
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\n    \u201cOrbit\u2019s been successful in signing deals globally. If you look at their full profile they have been landing leads with important clients across the world. I think they [Orbit] are doing some really interesting things. They are going for opportunities that fall through cracks for larger providers. A million dollar deal, for smaller company is important and serves as a benchmark for future opportunities in Brazil and Latin America,\u201d he said.
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\n    Gullish also notes that the Embraer deal is significant because of the company\u2019s market position as the fourth largest aircraft manufacture in the world. \u201cI think that\u2019s key. Orbit\u2019s technology could be used on United Airlines.<\/strong> That would be as if Michelin <\/strong>tires were factory installed on all Ford <\/strong>vehicles,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Orbit recently signed a $1.2 million contract with Embraer, a Brazil-based aircraft manufacturer. The company provides a variety of  communications and tracking systems in both commercial and military sectors. Image credit: Orbit Communications Systems [Satellite TODAY 07-25-13] Israel-based Orbit Communication Systems has signed a new $1.2 million contract with Embraer, the Brazil-based aircraft manufacturer to provide […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-80592","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/80592"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=80592"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/80592\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=80592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=80592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=80592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}