{"id":80806,"date":"2013-06-14T21:05:51","date_gmt":"2013-06-14T13:05:51","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/disneys-espn-cancels-3-d-programming\/"},"modified":"2013-06-14T21:05:51","modified_gmt":"2013-06-14T13:05:51","slug":"disneys-espn-cancels-3-d-programming","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/disneys-espn-cancels-3-d-programming\/","title":{"rendered":"Disney\u2019s ESPN Cancels 3-D Programming"},"content":{"rendered":"\n\n\n\n
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\nBy 2014, ESPN will no longer offer 3-D broadcasts.
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\nImage credit: ESPN\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[Satellite TODAY 06-14-13] 3-D TV broadcasting took a major hit this week as Disney<\/b>-owned ESPN<\/b> decided to discontinue its 3-D service by the end of 2013, according to a statement from ESPN.
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\n     \u201cWe are committing our 3-D resources to other products and services that will better serve fans and affiliates,\u201d the statement said, citing limited viewer adoption of 3-D services at home and service cancellations.
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\n    While ESPN has discovered full-time 3-D channel programming isn\u2019t profitable, Chris Baugh, president at NSR<\/b>, said the future of 3-D TV may rest in pay-per-view programming, such as the Super Bowl, college national championships, the World Cup and the Olympics.
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\n    \u201cI\u2019m sure there is a consumer base that\u2019s disappointed but I don\u2019t think ESPN\u2019s decision indicates the 3-D market is completely dying; there will still be specialized programming,\u201d Baugh said. \u201cIf you look at any developed market like Europe and the United States, ESPN was one of the leaders. Sky<\/b>, out of the U.K., still carries 3-D content; it\u2019s not dead, but I really think the new focus is on ultra-HD.\u201d
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\n   ESPN officials said on June 13, 2013 they will \u201ccontinue to experiment with things like Ultra High Definition television tools to produce our current ESPN family of HD channels.\u201d
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\n    Michelle Abraham, a senior analyst with Multimedia Research Group<\/b>, agreed with Baugh. \u201cOther markets in Europe may continue to produce some large events in 3-D but much of the attention has turned to 4K [ultra-HD],\u201d she said.
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\n    But Abraham does see a need for 3-D in other market segments. \u201cI do believe movie studios will continue to produce content in 3-D as that has proven to generate revenue. They may also sell those movies on 3-D Blu-ray so there may still be some content available for 3-D TV owners,\u201d she added.
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\n     In the meantime, the cost for 3-D in-home televisions has dropped significantly. To date, a 50-inch Sony 3-D TV costs approximately $1,100, a low price compared to about a year ago when the same TV would have cost around 30 to 50 percent more, according to a recent Time Magazine report.
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\n     Speaking from personal experience, Baugh said that in the two years that he\u2019s owned a 3-D TV at home he only used the 3-D capabilities twice. \u201cAt the end of the day, there was never a lot of 3-D content being carried anyway. Consumers just didn\u2019t warm up to it. 3-D was never a trend like HD to overtake the industry,\u201d he said.
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\n     As far as the recent ESPN announcement, Baugh wasn\u2019t surprised. \u201cThere were rumors for years; they [ESPN] were losing a significant amount of revenue,\u201d he said adding that 3-D broadcasting is an expensive proposition that requires two to three times the amount of bandwidth of traditional programming for providers, and special glasses for consumers.
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\n     \u201cIt\u2019s not like HD where you flip a switch and it works. It [3-D-TV] is nice, but its not a must have,\u201d Baugh said.
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\n     ESPN 3D first launched with the 2010 FIFA World Cup in South Africa; at the time, 3-D was thought to be the next-generation of broadcast. In 2010 DirecTV <\/b>Entertainment aggressively marketed it as the next-generation TV programming. \u201cWatching ESPN\u2019s comprehensive lineup of sports programming in 3-D will be like having your own virtual seat at all of your favorite sporting events around the world. We are excited to be the first and only distributor to announce the launch of ESPN 3-D and we look forward to announcing additional 3-D partners throughout the year,\u201d Eric Shanks, then executive vice president of DirecTV Entertainment said in a statement in 2010.
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\n     However, Baugh is not too concerned about the impact ESPN\u2019s 3-D programming being discontinued will have in the satellite industry. \u201cGlobally, satellite operators are all capacity constrained. This [newly freed] capacity could easily be sold elsewhere,\u201d he said.
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\n     Dish<\/b> declined to comment and DirecTV could not be reached for comment prior to publication.   <\/p>\n","protected":false},"excerpt":{"rendered":"

By 2014, ESPN will no longer offer 3-D broadcasts. Image credit: ESPN [Satellite TODAY 06-14-13] 3-D TV broadcasting took a major hit this week as Disney-owned ESPN decided to discontinue its 3-D service by the end of 2013, according to a statement from ESPN.        \u201cWe are committing our 3-D resources to other products […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-80806","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/80806"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=80806"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/80806\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=80806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=80806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=80806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}