{"id":82226,"date":"2012-10-30T17:01:37","date_gmt":"2012-10-30T09:01:37","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/multi-channel-tv-growth-remains-impressive-in-asia\/"},"modified":"2012-10-30T17:01:37","modified_gmt":"2012-10-30T09:01:37","slug":"multi-channel-tv-growth-remains-impressive-in-asia","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/multi-channel-tv-growth-remains-impressive-in-asia\/","title":{"rendered":"Multi-Channel TV Growth Remains Impressive In Asia"},"content":{"rendered":"<p>[Satellite TODAY Insider 10-30-11] Asia continues to be a market on the rise with the number of multi-channel homes now close to half a billion. In its latest study, <strong>CASBAA<\/strong> says there are now 446 million multi-channel homes and that there is now a 57 percent penetration of all TV homes in the region. <br \/>\n&nbsp; &nbsp;The growth numbers in the region remain impressive. In the last 12 months, the number of multi-channel TV homes in Asia has grown by just under 40 million according to CASBAA. Such is the growth in Asia, around 53 percent of global multi-channel homes are now found in Asia, according to CASBAA. <br \/>\n&nbsp; &nbsp;The numbers are of little surprise, especially given the rate of growth in markets such as India and Indonesia which have seen strong take-up of pay-TV, particularly over satellite over recent years. In India, DTH operators like <strong>Dish TV<\/strong>, which now has over ten million subscribers, grow subscriber numbers at a fast rate. Other DTH providers such as <strong>Tata Sky<\/strong>, <strong>Airtel<\/strong> have also seen strong take-up of DTH services. Satellite underpins these services. Rajiv Khattir, President, Special Projects for Dish TV, says, \u201cSatellite will remain an important part of Asian pay-TV growth. With the geography here being so diverse and Internet penetration being low, satellite offers an opportunity for fast, low cost deployment of pay-TV distribution.\u201d <br \/>\n&nbsp; &nbsp;The growth numbers continue to be on the increase. Vivek Couto, President, <strong>Media Partners Asia<\/strong>, says, \u201cIn India, DTH continues to grow. The growth last year was lower than before. I think the active subscriber base is around 29 million. It is growing at around 6-7 million a year.\u201d <br \/>\n&nbsp; &nbsp;While a lot of focus has been on India, other markets are also seeing exciting growth in pay-TV such as Indonesia and Vietnam. Simon Twiston-Davies, CEO, CASBAA says, \u201cThe CASBAA membership roster increasingly reflects the growing importance of emerging markets such as Vietnam, which saw a 74 percent pay-TV growth between 2009 and 2011, and Myanmar, where the TV advertising market has been growing at 49 percent per annum over the last few years.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Satellite TODAY Insider 10-30-11] Asia continues to be a market on the rise with the number of multi-channel homes now close to half a billion. In its latest study, CASBAA says there are now 446 million multi-channel homes and that there is now a 57 percent penetration of all TV homes in the region. &nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-82226","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/82226"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=82226"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/82226\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=82226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=82226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=82226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}