{"id":82363,"date":"2012-10-05T22:09:06","date_gmt":"2012-10-05T14:09:06","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/analysts-weigh-in-on-otts-connected-tv-market-impact\/"},"modified":"2012-10-05T22:09:06","modified_gmt":"2012-10-05T14:09:06","slug":"analysts-weigh-in-on-otts-connected-tv-market-impact","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/analysts-weigh-in-on-otts-connected-tv-market-impact\/","title":{"rendered":"Analysts Weigh in on OTT\u2019s Connected TV Market Impact"},"content":{"rendered":"<p>[10-05-12] The global connected TV, or smart TV services market will generate more than $3 billion in revenues by 2016 \u2013 a figure that represents approximately 17 percent of the OTT video market and about 1 percent of the global fixed video services market, according to a research report issued Oct. 4 from <strong>Global Information (GII).<\/strong><\/p>\n<p>\tGII said it anticipates that paid services will play a leading role in the development of connected TV services, representing 59 percent of the market for video services on connected TV.<br \/>\n\t\u201cThese figures correspond to overall analysis of the deployment of connected TV services, which concluded that the right conditions for rolling out new services were not yet entirely there in early 2012. Therefore, we do not expect to see the market really take off in the short-term,\u201d GII analysts wrote in the report.<br \/>\n\tAnother analysis firm, <strong>Idate<\/strong>, released its own report Oct. 5 in response to the GII research findings. Idate notes that the television broadcast sector is dealing with profound restructuring challenges, \u201cas players from formerly disparate sectors, such as TV, Internet and equipment vendors converge on the market,\u201d Idate said in the report.<br \/>\n\t\u201cWe believe we are nearing the end of a double phenomenon known as cord-cutting, in which consumers will combine free access to linear television via digital terrestrial and satellite with a fee-consumption via OTT services, and cord-shaving, in which consumers will scrap their paid cable and IPTV plans for low cost OTT offers or a limited consumption of video-on-demand services,\u201d Idate added.<br \/>\n\tIdate notes that the United States will remain the largest market for connected TV services, taking up to a 61 percent share of the total international market due to the numerous attractive OTT service offerings in the region. \u201cWith the big three TV manufacturers \u2013 Sony, Panasonic, and Sharp \u2013 reporting billions in losses in the 2011 full-year, TV manufacturers need a lifeline if they\u2019re going to stay in business,\u201d said Idate. &nbsp;\u201cSmart TVs and connected services may provide such a rescue.\u201d<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[10-05-12] The global connected TV, or smart TV services market will generate more than $3 billion in revenues by 2016 \u2013 a figure that represents approximately 17 percent of the OTT video market and about 1 percent of the global fixed video services market, according to a research report issued Oct. 4 from Global Information [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-82363","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/82363"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=82363"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/82363\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=82363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=82363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=82363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}