[04-26-12] Media Partners Asia<\/b> (MPA), a leading research firm in Aisa, is forecasting that DTH will grow exponentially in the next 10 years. \u201cOur forecast right now has DTH at more than 11 percent market share. It goes to about 30 percent over the next decade. That is driven by China, but it is (coming from a) utility platform \u2014 it\u2019s not a Sky<\/b> or DirecTV<\/b> in the making,\u201d Executive Director and Co-owner of the company, Vivek Couto, told Satellite Today Insider<\/i>. \u201cThere is massive growth in China where they have launched this free platform in rural areas. There are now tens of millions of subscribers. But the main story is India, where you will have four platforms emerging as very powerful and profitable gate-keepers; one in Indonesia; one in the Philippines; maybe one in Thailand; maybe one in Vietnam.\u201d
\n During the last few years there has been highly significant growth in DTH services across the region. India has been a particularly vibrant market, with DTH players such as DishTV<\/b>, Tata Sky<\/b>, Airtel <\/b>and D2H<\/b> gaining huge numbers of subscribers. Couto believes the active DTH subscriber base in India is now just under 30 million households, however, DTH players don\u2019t necessarily need a strategy in this area just yet. He adds, \u201cIn India, they (DTH players) don\u2019t have to look at broadband because fixed broadband is not a big thing in India. Mobile broadband will be the biggest thing in India. But, that will only take off in 2015.\u201d
\n In other countries, DTH players may have to start looking at adding a broadband component to their strategy. \u201cWith the exception of India, other DTH operators across the region after 2015 are going to have to look at how they integrate with broadband, but in Indonesia and the Philippines it\u2019s more of a mobile broadband play. Astro<\/b> in Malaysia, which is still large, has more of an issue with fiber broadband which is now growing in Malaysia but they have the content and innovation so let\u2019s see where that takes them,\u201d adds Couto.<\/p>\n
The resurgence of DTH is lessening cable\u2019s stranglehold in the region. According to the latest MPA research, cable, which accounted for 86 percent of pay-TV subscriptions in 2010, will drop to below 60 percent by 2020. In addition IPTV, which had a 4 percent share in the market in 2010, will increase to 10 percent, still a relatively low figure by 2020. <\/p>\n","protected":false},"excerpt":{"rendered":"
[04-26-12] Media Partners Asia (MPA), a leading research firm in Aisa, is forecasting that DTH will grow exponentially in the next 10 years. \u201cOur forecast right now has DTH at more than 11 percent market share. It goes to about 30 percent over the next decade. That is driven by China, but it is (coming […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-83198","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/83198"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=83198"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/83198\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=83198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=83198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=83198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}