{"id":85119,"date":"2011-03-29T21:01:50","date_gmt":"2011-03-29T13:01:50","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/swot-panel-displays-confidence-against-terrestrial-threat\/"},"modified":"2011-03-29T21:01:50","modified_gmt":"2011-03-29T13:01:50","slug":"swot-panel-displays-confidence-against-terrestrial-threat","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/swot-panel-displays-confidence-against-terrestrial-threat\/","title":{"rendered":"SWOT Panel Displays Confidence Against Terrestrial Threat"},"content":{"rendered":"

The tone of SATELLITE 2011 Strengths, Weaknesses Opportunities and Threats (SWOT) panel took an optimistic turn as satellite executives tried to deflate talking points centered on terrestrial threats to the industry.
\n   Throughout the show, some industry analysts speculated that the sheer size of the $60 billion cellular market would enable satellite\u2019s terrestrial competitors to acquire certain assets in the mobile and broadband sector. Via Satellite Editor and Moderator Jason Bates asked panelists if they believed that these fears merit concern.
\n   Wavestream<\/strong> Vice President of Broadcast Systems Colin Boyd said the satellite industry should stop looking at terrestrial integration as a threat. \u201cTerrestrial services actually provide a great opportunity to expand our business as satellite becomes a more crucial element of the fiber infrastructure. For example, take a look at the earthquake situation in Japan. Today\u2019s video audiences expect to see these events live. This is where instant video from SNG trucks plays a huge role. In that environment, satellite compliments the infrastructure as it does in other sectors, such as the military and government market with increased reliance on unmanned aerial vehicle (UAV) use.\u201d
\n   Boyd\u2019s assessment that satellite\u2019s mobility and its recent focus on cost reduction will be the key to its longevity as a platform was seconded by International Datacasting Corp.<\/strong> (IDC) CTO and Vice President Gary Carter. \u201cWhile we could lament about how satellite lags behind terrestrial speeds, the satellite platform is here to stay. I think it\u2019s an extremely exciting time for satellite as Ka-band is finally seeing a wide-scale launch after being around for a while. There is an insatiable demand for IP services. Frankly, everything is going to turn to IP. We have to defend our turf and offer new services. One of those services I\u2019m interested in is the next-generation air traffic control. It\u2019s a great example of satellite evolving the communications infrastructure.\u201d
\n   Newtec<\/strong> CEO Serge Van Herck acknowledged that global satellite and terrestrial technologies have converged, but remained adamant regarding satellite\u2019s ability to thrive as a satellite industry. \u201cWhenever someone asks me about the future of satcom, I think back to when I was hired as technical product manager for VSAT in the 1990s. As soon as I got that job, people told me I should find a new one because VSAT and satellite will be gone in a few years when everything is fiber. But, we\u2019re still here and since I joined, I\u2019ve seen only growth.\u201d
\n   Van Herck said his company is exploring hybrid technologies, but is still focused primarily on satellite as a long-term growth market. \u201cWe\u2019re still purely satellite because there is still growth. We continue to grow and compete despite the fact that the technology on the ground has constantly upgraded while space assets have, for a long time, remained relatively stagnant. I\u2019m glad to see Ka-band satellites being launched. I\u2019m sure some satellite operators are thinking about what they are going to do with all that extra capacity, but I\u2019m even more certain that Ka-band will bring a significant boost to our industry. That\u2019s not discounting the role that C- and Ku-band will play as those bandwidths will continue to generate income for many years to come.\u201d
\n   XipLink<\/strong> CEO Jack Waters said that he identifies hybrid trends existing mostly in video distribution through data services. \u201cSince a lot of us came from the terrestrial business, we all know and understand that satellite is a niche market. The real questions are whether or not satellite will be strategic and whether or not we\u2019ll be able to deliver multi-access services. What areas are strategic for satellite? It\u2019s our job to identify those markets, leverage them and expand our business. After all, the major trends in hybrid services lean toward dependant cloud computers. Wherever satellite is strategic, it\u2019s going to be there. You always have to have a fall back from terrestrial or satellite. It\u2019s always there, reliable, always up and running.\u201d
\n   Segovia<\/strong> Vice President of Business Operations Gabe Venturi said that satellite has cemented its position as a utility, as bandwidth-per-user rates continue to grow and businesses in remote location relying on satellite to establish enterprises. As for dealing with competitive threats, Venturi sees most of satellite\u2019s challenges existing internally.
\n   \u201cThe two threats to the health of our business are lack of bandwidth and high costs. We can solve both issues by being efficient with our bandwidth, which in turn, means lowers costs. If we can do this, we can grow in the future instead of just being along for the ride. We can play the dominant role,\u201d Venturi said. \u201cHowever, it is important that we realize that large connectivity networks can\u2019t be satellite exclusive. Satellite is a method of delivery. So, we need to think of ourselves as end-to-end providers instead of just satellite providers. We need to break out of the mold and go beyond satellite if we want to serve new applications. Developers don\u2019t think of throughput or latency when they design new apps.\u201d
\n   Van Herck disagreed with Venturi\u2019s claim that satellite\u2019s problems exist on the technology side. \u201cOur satellite services have been well received against our 3G competitors in Europe. That shows the technology side. The real issue is on the political side, where telecoms have strong political power. They have been blocking us and are still blocking us. They do this because they know that they don\u2019t get a return on investment on their infrastructure costs and we outperform 3G. I also think that the key to cutting costs lies with reusable frequencies.\u201d
\n   Coming from a U.S.-based perspective, Venturi agreed with Van Herck that satellite has serious disadvantages in the political realm. \u201cThe U.S. Broadband Stimulus, for example is a threat to the industry, especially to companies that have built business models around it. We didn\u2019t articulate or explain our potential properly to congress. We could have had a bigger seat at the table. We let a threat generate and now it\u2019s close to reality. However, there are still opportunities for satellite to compete in broadband stimulus. The average cost-per-megabit to a satellite is $2,000 and we need to cut that in half. Lower cost points will be much more competitive and effective in our efforts to drive innovation.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The tone of SATELLITE 2011 Strengths, Weaknesses Opportunities and Threats (SWOT) panel took an optimistic turn as satellite executives tried to deflate talking points centered on terrestrial threats to the industry.    Throughout the show, some industry analysts speculated that the sheer size of the $60 billion cellular market would enable satellite\u2019s terrestrial competitors to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-85119","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/85119"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=85119"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/85119\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=85119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=85119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=85119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}