{"id":85529,"date":"2011-01-18T00:25:53","date_gmt":"2011-01-17T16:25:53","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/report-pay-tv-markets-rebound-in-2010\/"},"modified":"2011-01-18T00:25:53","modified_gmt":"2011-01-17T16:25:53","slug":"report-pay-tv-markets-rebound-in-2010","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/report-pay-tv-markets-rebound-in-2010\/","title":{"rendered":"Report: Pay-TV Markets Rebound in 2010"},"content":{"rendered":"<p>[01-17-11] The value of the worldwide pay-TV market increased by 7.1 percent to $381.5 billion in 2010, signaling a return to positive revenue growth after the sector decreased in value in 2009, according to <strong>Idate<\/strong>\u2019s World TV Markets report, released Jan. 14.<br \/>\n&nbsp;&nbsp;&nbsp; Despite difficult economic conditions, the French analyst firm said strong take-up of pay-TV services and an influx of new advertising revenues helped fuel profits in 2010.<br \/>\n\u201cThe pay-TV sector has consolidated its new status as the industry\u2019s most important source of income, generating 48 percent of the sector\u2019s revenue in 2010 versus 43 percent for advertising. These percentages should remain more or less stable in the coming years,\u201d Idate TV and Digital Content Business Unit Director Florence Le Borgne said in the report. &nbsp;&nbsp;&nbsp; <br \/>\n&nbsp;&nbsp;&nbsp; Satellite operators contributed a significant amount of the growth in emerging markets by launching a number of new DTH platforms that have increased demands for capacity. The fast-growing HD market also played a vital role in most pay-TV operator strategies. In 2010, pay-TV operators started operations in Asia, Latin America, Africa and Eastern Europe, as operators began to target emerging middle classes in the region. While Latin America still accounts for less than 8 percent of the overall TV market, the region was the only one that saw double-digit growth. According to Idate, revenues in the Latin America TV market grew by nearly 13 percent in 2010, with Brazil making up 44 percent of the regional market. <br \/>\n&nbsp;&nbsp;&nbsp;&nbsp; Europe\u2019s overall revenues increased by 6.6 percent to 84.4 billion euros ($111.3 billion) in 2010, with the United Kingdom, Germany and France representing 56 percent of the region\u2019s revenue. In Asia, strong performances by major territories such as China, Japan and India fueled 9 percent growth in pay-TV revenues in 2010.<br \/>\n&nbsp;&nbsp;&nbsp; According to Idate, the United States remains the largest television market in the world, with revenues of $135.89 billion in 2010 \u2014 an increase of 4.5 percent from 2009, when the regional market saw a 1 percent dip in overall revenues. However, North American\u2019s share of the global market continued to decline this year by to 37 percent.<\/p>\n<h2>\nRelated Stories-<\/h2>\n<p>\n<b class=\"titlelink\">Sky Deutschland Hopes to Build on 2010 Subscriber Gains<\/b>&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"14\" height=\"14\" align=\"top\" src=\"..\/..\/..\/..\/images\/ico_bluekey.gif\" alt=\"\">&nbsp;&nbsp; \t\t\tSatellite Today&nbsp;&nbsp; \t\t\tJanuary 14, 2011<br \/>\n[01-14-11] Sky  Deutschland added more than 180,000 subscribers in 2010, picking up  about 40,000 during the fourth quarter to reach a total of 2.65 million  customers in Germany and Austria, the operator announced in its\u2026<\/p>\n<p><b class=\"titlelink\">NTV Plus Exec Expects Strong Pay-TV Growth in Russia<\/b>&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"14\" height=\"14\" align=\"top\" src=\"..\/..\/..\/..\/images\/ico_goldkey.gif\" alt=\"\">&nbsp;&nbsp; \t\t\tSatellite News&nbsp;&nbsp; \t\t\tJanuary 12, 2011<br \/>\n[01-12-10] NTV Plus, one of a  new wave of DTH operators in Eastern Europe, is aiming to be the pay-TV  market leader in the lucrative Russian market, with plans to launch a  3-D TV offering. NTV Plus Director General Dimitry\u2026<\/p>\n<p><b class=\"titlelink\">Global Broadband Report: Subscriber Market Surpasses 500 Million<\/b>&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"14\" height=\"14\" align=\"top\" src=\"..\/..\/..\/..\/images\/ico_bluekey.gif\" alt=\"\">&nbsp;&nbsp; \t\t\tSatellite Today&nbsp;&nbsp; \t\t\tJanuary 10, 2011<br \/>\n[01-10-11] The number  of worldwide broadband subscriptions now exceeds 500 million, according  to a market report prepared by Point Topic and announced by the  Broadband Forum Jan. 6. At the end of September, there were\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[01-17-11] The value of the worldwide pay-TV market increased by 7.1 percent to $381.5 billion in 2010, signaling a return to positive revenue growth after the sector decreased in value in 2009, according to Idate\u2019s World TV Markets report, released Jan. 14. &nbsp;&nbsp;&nbsp; Despite difficult economic conditions, the French analyst firm said strong take-up of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-85529","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/85529"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=85529"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/85529\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=85529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=85529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=85529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}