{"id":85764,"date":"2010-11-24T20:44:51","date_gmt":"2010-11-24T12:44:51","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/directv-dish-network-to-expand-advertisement-joint-venture\/"},"modified":"2010-11-24T20:44:51","modified_gmt":"2010-11-24T12:44:51","slug":"directv-dish-network-to-expand-advertisement-joint-venture","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/directv-dish-network-to-expand-advertisement-joint-venture\/","title":{"rendered":"DirecTV, Dish Network to Expand Advertisement Joint Venture"},"content":{"rendered":"<p>[11-24-10] U.S. satellite pay-TV competitors <strong>DirecTV<\/strong> and <strong>Dish Network<\/strong> are planning to enter a joint deal with a media buyer to allow interactive advertisements to flow to both DirecTV and Dish subscribers, the companies announced Nov. 23. <br \/>\n&nbsp;&nbsp;&nbsp; The cooperative deal is a follow-up to the Advanced Satellite Advertising Platform joint venture formed by the two companies in April 2010 to offer a combined interactive advertisement platform to media buyers.<br \/>\n&nbsp;&nbsp;&nbsp; Analysts said the deal would provide both companies with a combined subscriber base of more than 35 million, offering a lucrative market opportunity to several large advertisers. The DirecTV-Dish Network joint venture will enable subscribers to request more information from their respective remote control units while advertisers will be able to integrate value-added services like games and information galleries into their advertisements. <br \/>\n&nbsp;&nbsp;&nbsp; The Advanced Satellite Advertising Platform will do business with Rentrak Corp. and Kantar Media to process data from set-top boxes, which will be shared with advertisers to facilitate decision making. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>[11-24-10] U.S. satellite pay-TV competitors DirecTV and Dish Network are planning to enter a joint deal with a media buyer to allow interactive advertisements to flow to both DirecTV and Dish subscribers, the companies announced Nov. 23. &nbsp;&nbsp;&nbsp; The cooperative deal is a follow-up to the Advanced Satellite Advertising Platform joint venture formed by the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-85764","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/85764"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=85764"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/85764\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=85764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=85764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=85764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}