{"id":85817,"date":"2010-11-13T00:32:13","date_gmt":"2010-11-12T16:32:13","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/sky-deutschland-gains-subscribers-but-not-enough-for-analysts\/"},"modified":"2010-11-13T00:32:13","modified_gmt":"2010-11-12T16:32:13","slug":"sky-deutschland-gains-subscribers-but-not-enough-for-analysts","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/sky-deutschland-gains-subscribers-but-not-enough-for-analysts\/","title":{"rendered":"Sky Deutschland Gains Subscribers, But Not Enough for Analysts"},"content":{"rendered":"

[11-12-10] Despite adding 45,000 new subscribers in its 2010 third quarter, Sky Deutschland <\/strong>is a long way from proving its reliability as an investment, according to UBS Media Equity<\/strong> Analyst Tamsin Garrity.
\n    \u201cWe see significant medium-term potential in the German pay-TV market, with a potential catalyst should Sky sign a cable partnership deal with Kabel Deutschland. However, the market may look for more evidence of a turnaround in subscriber momentum before rerating the shares,\u201d Garrity said in a statement.
\n    The News Corp. subsidiary, with a little more than 2.5 million subscribers, has been trying to retool its strategy after it acquired and rebranded Premiere in 2009 and made some initial missteps. Sky Deutschland replaced former CEO Mark Williams with Brian Sullivan in December 2009 and tasked the new executive leader to prove the broadcaster\u2019s worth in the German consumer market and establish consistency in its returns.
\n    While the operator has managed to reverse losses, is has not been able to generate a steady rate of subscriber. Sky Deutschland\u2019s 45,000 net subscriber additions in the 2010 third quarter fell short of the 67,000 subscribers it added in the third quarter of 2009. Even more difficult for the operator is the fact that analysts continue to expect these rises and shortfalls. \u201cWe believe [Sky Deutschland\u2019s third-quarter net additions] are a good result given the rebased low expectations going into the results. The analyst consensus was 35,000,\u201d Garrity said.
\n    The German operator\u2019s third quarter revenues also fell slightly to 243 million euros ($334.5 million) from 237 million euros ($366.2 million) in the previous quarter. Garrity sees these results as mixed. \u201cARPU grew to 29.5 euros ($40.61) compared to 28.6 euros ($39.37) in the previous quarter. This is an encouraging sign, as continued growth here we consider very important. However, churn was higher than expected at 18.5 percent from 16.3 percent in the second quarter. This was impacted by pre-paid promotions rolling off, but gross additions were notably higher than expected at 161,000.\u201d
\n    Williams said he expects the broadcaster\u2019s churn rate to fall to a range between 12 percent and 13 percent in the future, suggesting that Sky Deutschland\u2019s momentum in adding new subscribes should continue to improve. \u201cThese results provide encouraging signs that we are taking the right steps to build momentum in the business. Customers are increasingly satisfied with the range and quality that we provide, as reflected in record product uptake and ARPU levels.\u201d<\/p>\n

\nRelated Stories-<\/h2>\n

\nSky Deutschland\u2019s German Pay-TV Battle Plan Receives Support, But Analysts Remain Cautious<\/b> \"\"   \t\t\tSatellite News   \t\t\tOctober 4, 2010
\n[05-04-10] While Sky Deutschland has struggled to connect with Germany s frugal consumer base since it acquired and rebranded Premiere in 2009, Morgan Stanley Media Equity Analyst Patrick Wellington hailed the pay-TV operator s new\u2026<\/p>\n

Germany\u2019s 2012 Digital Satellite Transition Effort Shows Promising Results<\/b> \"\"   \t\t\tSatellite News   \t\t\tJune 1, 2010
\n[06-01-10] On April 30, 2012, German broadcast government agencies ARD and ZDF will begin working with commercial broadcast giants RTL-Group and Pro7-Group to broadcast their satellite programming in digital format to comply with\u2026<\/p>\n

Sky Deutschland Losses Spiral in 2009<\/b>   \t\t\tSatellite Today   \t\t\tMarch 1, 2010
\n[03-01-10] Sky Deutschland saw revenues and profits fall to 902.1 million euros ($1.22 billion) in 2009 from 941.1 million euros ($1.47 billion) in 2008, the operator announced in its 2009 year-end financial reports, released Feb\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

[11-12-10] Despite adding 45,000 new subscribers in its 2010 third quarter, Sky Deutschland is a long way from proving its reliability as an investment, according to UBS Media Equity Analyst Tamsin Garrity.     \u201cWe see significant medium-term potential in the German pay-TV market, with a potential catalyst should Sky sign a cable partnership deal with […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-85817","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/85817"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=85817"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/85817\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=85817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=85817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=85817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}