{"id":85900,"date":"2010-11-02T19:19:36","date_gmt":"2010-11-02T11:19:36","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/smartphones-small-portion-of-mobile-subscribers-but-use-two-thirds-of-total-mobile-traffic\/"},"modified":"2010-11-02T19:19:36","modified_gmt":"2010-11-02T11:19:36","slug":"smartphones-small-portion-of-mobile-subscribers-but-use-two-thirds-of-total-mobile-traffic","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/smartphones-small-portion-of-mobile-subscribers-but-use-two-thirds-of-total-mobile-traffic\/","title":{"rendered":"Smartphones: Small Portion of Mobile Subscribers, But Use Two-Thirds of Total Mobile Traffic"},"content":{"rendered":"<p>[11-02-10] <strong>Informa Telecoms &amp; Media<\/strong>  estimates that the average traffic per smartphone user currently  averages 85MB per month as smartphone users are generating two-thirds of  the world\u2019s total mobile cellular traffic and that this figure will  increase 8-fold by 2015.<br \/>\n&nbsp;&nbsp;&nbsp; \u201cDespite the fact that only 13 percent of mobile subscribers use  smartphones \u2026 these smartphone users spend more time on the Internet,  the traffic that each one generates \u2013 their average traffic per user  (ATPU) \u2013 will increase by a staggering 700 percent over the next five  years,\u201d said Malik Kamal-Saadi, principal analyst at Informa Telecoms  &amp; Media. <br \/>\nIn Informa\u2019s latest report, issued Nov. 2, Kamal-Saadi found that the  iPhone is the highest-traffic-generating device followed by Android  devices. According to Kamal-Saadi, the iPhone will retain this because  Android devices will be spread across high-, mid- and low-user segments.<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp; \u201cThe traffic disparity between smartphone and non-smartphone is  most pronounced in North America where 86 percent of mobile data traffic  is currently generated by smartphone users, notably those using an  iPhone or high-end Android devices \u2026 Also, because the iPhone will  continue to target premium users with high ARPUs, it is likely to remain  leading the ATPU worldwide with an estimated value of 196MB\/month in  2010.\u201d he said.<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp; ATPU could be used as a key differentiating parameter by operators  to judge the popularity of different OS platforms and related  ecosystems. According to Informa, Western Europe will enjoy rapid growth  and the smartphone ATPU in the region will increase almost 17 times to  over 736MB\/month in 2015 from under 44MB\/month in 2009. \u201cThe rapid  growth in these regions will be driven by both the fast migration of  subscribers to higher-speed mobile networks, the proliferation of flat  rate data plans, and the availability of wide range of smartphones  targeting different consumer groups with different lifestyles, which  will enable users to consume content and services most relevant to  them,\u201d the report said.<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp; The highest smartphone ATPU comes from South Korea and Japan with  respective values of 271MB\/month and 199MB\/month expected in 2010, which  is 2-3 times higher than the global average.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[11-02-10] Informa Telecoms &amp; Media estimates that the average traffic per smartphone user currently averages 85MB per month as smartphone users are generating two-thirds of the world\u2019s total mobile cellular traffic and that this figure will increase 8-fold by 2015. &nbsp;&nbsp;&nbsp; \u201cDespite the fact that only 13 percent of mobile subscribers use smartphones \u2026 these [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-85900","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/85900"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=85900"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/85900\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=85900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=85900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=85900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}