{"id":86069,"date":"2010-10-06T00:08:35","date_gmt":"2010-10-05T16:08:35","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/indias-rural-value-added-services-market-could-be-worth-835-million-in-2014\/"},"modified":"2010-10-06T00:08:35","modified_gmt":"2010-10-05T16:08:35","slug":"indias-rural-value-added-services-market-could-be-worth-835-million-in-2014","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/indias-rural-value-added-services-market-could-be-worth-835-million-in-2014\/","title":{"rendered":"India\u2019s Rural Value-Added Services Market Could be Worth $835 Million in 2014"},"content":{"rendered":"

[10-05-10] India\u2019s rural value-added services market could generate about $835 million for regional service providers in 2014, according global telecoms, media and IT adviser Analysys Mason<\/strong>.
\n    In an Oct. 4 report, Analysys Mason Principal Consultant Sourabh Kaushal said that if India\u2019s mobile subscriber base continues to build off of its contributed 42 percent net mobile subscriber growth from April 2009 to March 2010, Indian value-added services could reach as many as 70 percent of the country\u2019s households by 2014.
\n    \u201cValue-added services that address the livelihood and business needs of rural subscribers, such as healthcare and agriculture, have the potential to increase revenue from these subscribers,\u201d said Kaushal. \u201cAgriculture, for example, is relied upon by 75 percent of the rural population in India. It is estimated that the benefits of accurate and timely information related to commodity prices, farming techniques and weather have led to farmers making additional profits ranging from $100 to $4,000 per harvest\u201d
\n    Kaushal noted, however, that the market does present a challenge, as India\u2019s rural service usage remains voice-focused, resulting in what could be seen as a poor business case for operators. \u201cAdoption of these services remains low because of limited service awareness and operators\u2019 focus on entertainment value-added services, which are of low utility and are available through alternative channels. Operators can address these issues by offering livelihood enhancement services in local languages, enabling easy service discovery \u2014 similar to one-key access to GPRS \u2014 and providing content customized to the needs of the rural population.\u201d<\/p>\n

Related Stories-<\/h2>\n

SkyVision CEO Not Excited by HD in Indonesia; Plans 3-D Launch in 2011<\/b> \"\"   \t\t\tSatellite News   \t\t\tSeptember 30, 2010
\n[09-30-10] While India and China remain two of the largest pay-TV empires in the Asian region, Indonesia, with its population of 230 million people and low penetration, represents an untapped broadcasting opportunity for satellite\u2026<\/p>\n

Orbcomm Arranges Lease Deal with OHB for AIS Satellites<\/b> \"\"   \t\t\tSatellite News   \t\t\tSeptember 29, 2010
\n[09-29-10] Orbcomm, a two-way machine-to-machine (M2M) communications and automatic identification system (AIS) service specialist, awarded a contract to German manufacturer OHB System to build and launch two AIS-enabled\u2026<\/p>\n

Opinions on VSAT Market Strength Vary (Comsys 2010 Report Part 1)<\/b> \"\"   \t\t\tSatellite News   \t\t\tSeptember 17, 2010
\n[09-17-10] VSAT executives and analysts traded opinions on the strength and opportunities presented by the global VSAT market at Comsys VSAT 2010 event, displaying a wide variety of assessments on the industry s potential \u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

[10-05-10] India\u2019s rural value-added services market could generate about $835 million for regional service providers in 2014, according global telecoms, media and IT adviser Analysys Mason.     In an Oct. 4 report, Analysys Mason Principal Consultant Sourabh Kaushal said that if India\u2019s mobile subscriber base continues to build off of its contributed 42 percent net […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-86069","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/86069"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=86069"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/86069\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=86069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=86069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=86069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}