{"id":86126,"date":"2010-09-25T17:05:42","date_gmt":"2010-09-25T09:05:42","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/adb-ceo-targeting-more-satellite-deals\/"},"modified":"2010-09-25T17:05:42","modified_gmt":"2010-09-25T09:05:42","slug":"adb-ceo-targeting-more-satellite-deals","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/adb-ceo-targeting-more-satellite-deals\/","title":{"rendered":"ADB CEO Targeting More Satellite Deals"},"content":{"rendered":"<p>[09-25-10]<strong> Advanced Digital Broadcast<\/strong> (ADB), a Swiss-based set-top  box and software company, is hoping to develop its business more in  Asia, ADB CEO Fran\u00e7ois Pogodalla told <em>Satellite News<\/em>.<br \/>\n&nbsp;&nbsp;&nbsp; \u201cWe are looking at satellite in India, but you have to remember that  HD is just starting there,\u201d Pogodalla said. \u201cAll the broadband  infrastructure is not really there yet either. I think it will take us a  bit of time before we contribute to the industry. We are hopeful we can  gain DTH deals in Asia and in India in the next two years. We are not  sure whether these will be set-top box deals, interface deals or a  combination of the two. The fact that we can build the software  component means we can differentiate our offer.\u201d<br \/>\n&nbsp;&nbsp;&nbsp; Satellite players account for about 30 percent of aDB\u2019s overall  business, and the company wants to develop a multi-layered solution for  satelilte players that combines the best of satellite and other  technologies. \u201cSatellite is important for ADB, as it is a mainstream  distribution platform. Since satellite also has constraints because of  the lack of return channel, it is therefore a platform that has to be  more innovative. For example, satellite was the first going to HD. We  have been providing what we call a \u2018tri-brid\u2019 platform, which brings  together satellite, terrestrial and IP content on the same device with  the same user interface. It does deliver a high-end television  platform,\u201d Pogodalla said.<br \/>\n&nbsp;&nbsp;&nbsp; Using satellite alongside terrestrial and IP is at the core of ADB\u2019s  strategy. \u201cI think using satellite alongside other telecoms and  terrestrial technologies is a very powerful combination. You have a lot  of capacity on satellites without the bandwidth limitations you have on  telecoms and terrestrial networks. Satellite has a natural competitive  advantage in terms of 3-D and HD. As far as we are concerned, hybrid is  at the core of our whole strategy. We are really a believer in that. We  have to be able to pull the content from various sources. It can be a  pay-TV source, for example, that you can then mix and match with other  sources of content, such as the Internet or the home network,\u201d he said. <br \/>\n&nbsp;&nbsp;&nbsp; The company also is committed to using open standards, another  fundamental component of ADB\u2019s strategy. \u201cWe really think it will  benefit the industry to have open standards. With open standards, the  key is that you can use the box middleware separately from the user  interface applications. You avoid the vertical lock-in of a closed  platform perspective. In our solutions, you see Java, you see DLNA, for  example. I think this is pretty unique. I think what is good for our  company is to have open standards so you have as wide a deployment of  innovative pay-TV as possible,\u201d Pogodalla said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[09-25-10] Advanced Digital Broadcast (ADB), a Swiss-based set-top box and software company, is hoping to develop its business more in Asia, ADB CEO Fran\u00e7ois Pogodalla told Satellite News. &nbsp;&nbsp;&nbsp; \u201cWe are looking at satellite in India, but you have to remember that HD is just starting there,\u201d Pogodalla said. \u201cAll the broadband infrastructure is not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-86126","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/86126"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=86126"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/86126\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=86126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=86126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=86126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}