{"id":86351,"date":"2010-08-24T21:32:22","date_gmt":"2010-08-24T13:32:22","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/shifting-market-dynamics-see-broadcasters-focus-more-on-ip-based-revenue\/"},"modified":"2010-08-24T21:32:22","modified_gmt":"2010-08-24T13:32:22","slug":"shifting-market-dynamics-see-broadcasters-focus-more-on-ip-based-revenue","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/shifting-market-dynamics-see-broadcasters-focus-more-on-ip-based-revenue\/","title":{"rendered":"Shifting Market Dynamics See Broadcasters Focus More on IP-based Revenue"},"content":{"rendered":"<p>Numerous studies forecast massive growth in the consumption of video  services via mobile devices, some predicting that mobile video will  account for two-thirds of mobile handheld data use by 2015, and at the  same time, over-the-top TV delivery services such as <strong>Hulu<\/strong>, <strong>Netflix<\/strong> and <strong> YouTube<\/strong> also are showing strong growth in subscribers. This growth in  viewing options does not yet pose a major threat to traditional video  consumption but is forcing content producers to make sure their products  are more widely available.<br \/>\n&nbsp;&nbsp;&nbsp; Major  broadcasters already making strides easily available on as many  platforms as possible include <strong>MTV Networks International<\/strong>, said Bhavneet  Singh, executive vice president and managing director of the  broadcaster\u2019s emerging markets group. \u201cOur content and brands play very  well across multiple platforms, whether in traditional or  non-traditional media spaces,\u201d he said in April. \u201c\u2026 We are building  critical mass with our brands in priority markets, extending them across  different platforms so as to broaden our offerings both in terms of  depth and width. We want to create 360-degree experiences so that our  users can navigate and move across platforms and feel and touch our  brands in a seamless manner, whether broadband, mobile VoD (video on  demand) or IP downloads. \u2026 One of the issues for us is moving from a  television organization to a content organization and linked to that is  moving from treating our viewers as end users. The more we do that, the  more we will be successful in what we are trying to achieve. As the  landscape continues to fragment, our quality content will continue to be  pushed across all platforms to service the needs of our users.\u201d<br \/>\n&nbsp;&nbsp;&nbsp; The <strong> BBC<\/strong> also sees multi-platform availability as a key component of its  future expansion, says Mark Whitehead, senior vice president and general  manager of BBC Worldwide Channels Asia. \u201cWe distribute our channels via  satellite, cable, SMATV, DTH, hotels and IPTV. We are working  aggressively on growing our traditional linear channel business. We are  also looking at VoD and other branded catch-up services.\u201d<br \/>\n&nbsp;&nbsp;&nbsp; Broadcasters  of live events, especially sports programming, also find themselves  having to stay on the cutting-edge of content distribution trends. For  the 2010 Winter Olympics, Canada\u2019s <strong>CTV Inc<\/strong>. and <strong>Rogers Media Inc.<\/strong> formed  a joint operation, dubbed Canada\u2019s Olympic Broadcast Media Consortium,  to produce 2,300 hours of HD coverage of the event. Along with TV  delivery, the consortium worked with Microsoft to stream all of the  events live to the Internet and produced about a dozen simultaneous  streams. \u201cWe are not a TV company anymore,\u201d Keith Pelley, president of  Canada\u2019s Olympic Broadcast Media Consortium, said prior to the event.  \u201cWe are an integrated media company with non-traditional assets.\u201d More  recently, Asian sports broadcaster ESPN Star Sports signed a contract  with SpeedCast to help deliver content via ESPN Star Sports\u2019 mobile.  ESPN which will showcase live streaming content from its television  networks, delivered via satellite to operators\u2019 platforms throughout the  region. SpeedCast will provide technical services using its MobiCast  platform to stream live sports events, supporting encoding requirements  and distribution of the channel in the Asia-Pacific region as well as  provide the channel downlink, live encoding and delivery services as  well as 24\/7 monitoring and operations out of its network operations  center and teleport facilities in Hong Kong.<br \/>\n&nbsp;&nbsp;&nbsp; The move toward a  multi-level content approach also is growing strongly among smaller news  outlets throughout the United States, according to the latest  RTDNA\/Hofstra University Survey. The survey found that at least twice as  many news outlets putting content out on mobile devices than the  previous survey. \u201cStations are increasingly providing content on  multiple platforms, including radio, cable, other TV stations, multiple  web sites, mobile and more,\u201d says survey director, Bob Papper, professor  and chair of journalism at Hofstra. According to the survey, conducted  in the 2009 fourth quarter, large-market news outlets tend to have a  three-screen \u2014 on-air, online, mobile \u2014 approach to news with 68.8  percent of total respondents using that approach. \u201cThe point is that the  business has changed dramatically in just over the last few years,\u201d  Papper says. \u201cThe TV news business is not just a TV news business  anymore. We\u2019ve arrived at a point where literally the majority of the  station production news for TV put content on other platforms. That is  now the norm.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Numerous studies forecast massive growth in the consumption of video services via mobile devices, some predicting that mobile video will account for two-thirds of mobile handheld data use by 2015, and at the same time, over-the-top TV delivery services such as Hulu, Netflix and YouTube also are showing strong growth in subscribers. This growth in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-86351","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/86351"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=86351"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/86351\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=86351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=86351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=86351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}