{"id":86497,"date":"2010-08-12T20:56:33","date_gmt":"2010-08-12T12:56:33","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/google-to-sell-ad-space-on-directv-networks\/"},"modified":"2010-08-12T20:56:33","modified_gmt":"2010-08-12T12:56:33","slug":"google-to-sell-ad-space-on-directv-networks","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/google-to-sell-ad-space-on-directv-networks\/","title":{"rendered":"Google to Sell Ad Space on DirecTV Networks"},"content":{"rendered":"<p>[08-12-10] U.S. satellite pay-TV operator <strong>DirecTV <\/strong>has entered into a partnership with <strong>Google<\/strong> in which the Internet search engine company will sell its advertising inventory on several of DirecTV\u2019s cable networks, the companies announced Aug. 11.<br \/>\n&nbsp;&nbsp;&nbsp; Advertising on the Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide networks will be available through the&nbsp; Google TV Ads system across all timeslots. Google said its Google TV Ads customers would now be able to reach up to 18.7 million satellite households through the DirecTV partnership. <br \/>\n&nbsp;&nbsp;&nbsp; \u201cWe are delighted to partner with Google and embark on this initiative together. Google TV Ads is an excellent advertising tool and will be a tremendous complement to DirecTV\u2019s existing suite of innovative assets,\u201d DirecTV Senior Vice President of Advertising Sales Bob Riordan said in a statement.<br \/>\n&nbsp;&nbsp;&nbsp; Financial details of the partnership agreement were not disclosed.<\/p>\n<h2>Related Stories-<\/h2>\n<p>\n<b class=\"titlelink\">DirecTV Launches New 3-D channels<\/b>&nbsp;&nbsp; \t\t\tSatellite Today&nbsp;&nbsp; \t\t\tJuly 5, 2010<br \/>\n[07-05-10] DirecTV and its 3-D  technology partner, Panasonic, have launched three new 3-D channels on  DirecTV s pay-TV platform, the companies announced July 2. One of  the channels, n3D, will be available to customers at no\u2026<\/p>\n<p><b class=\"titlelink\">SS\/L Contracted to Build DirecTV 14<\/b>&nbsp;&nbsp; \t\t\tSatellite Today&nbsp;&nbsp; \t\t\tJune 14, 2010<br \/>\n[06-14-10] Space Systems\/Loral  (SS\/L) has entered into a contract to build the DirecTV 14 high-power  satellite for DirectTV, SS\/L announced June 11. The new satellite,  which was started earlier this quarter under an\u2026<\/p>\n<p><b class=\"titlelink\">DirecTV s Executive 3-D Strategy Leader Leaves for Fox  Sports<\/b>&nbsp;&nbsp; \t\t\tSatellite Today&nbsp;&nbsp; \t\t\tMay 28, 2010<br \/>\n[05-27-10] Eric Shanks, former  executive vice president of entertainment of DirecTV, has been  appointed president of Fox Sports, the Fox Sports Media Group confirmed  May 26. Shanks played a key role in DirecTV s 3-D TV strategy\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[08-12-10] U.S. satellite pay-TV operator DirecTV has entered into a partnership with Google in which the Internet search engine company will sell its advertising inventory on several of DirecTV\u2019s cable networks, the companies announced Aug. 11. &nbsp;&nbsp;&nbsp; Advertising on the Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide networks [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-86497","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/86497"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=86497"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/86497\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=86497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=86497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=86497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}