{"id":87146,"date":"2010-04-13T23:26:51","date_gmt":"2010-04-13T15:26:51","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/ses-world-skies-plans-3-d-tv-tests\/"},"modified":"2010-04-13T23:26:51","modified_gmt":"2010-04-13T15:26:51","slug":"ses-world-skies-plans-3-d-tv-tests","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/ses-world-skies-plans-3-d-tv-tests\/","title":{"rendered":"SES World Skies Plans 3-D TV Tests"},"content":{"rendered":"

SES World Skies<\/strong> is getting ready to begin 3-D TV trials as it aims to place satellite at the forefront in terms of delivering 3-D media.
\n   Beginning in April, SES will work with broadcasters, programmers, TV manufacturers and technology providers in a series of tests aimed at accelerating the delivery of 3-D TV.
\n   Bryan McGuirk, senior vice president of media solutions at SES World Skies, says has been surprised at how quickly the 3-D TV market is beginnig to unfold. \u201cI think the absolute critical mass surprised everyone. We expected one or two 3-D TV channel announcements, but five all at once? That\u2019s impressive. I think the critical mass behind 3-D is going to accelerate adoption even faster than HD,\u201d he told Satellite News.
\n   A series of announcements in January by companies such as ESPN and Discovery have helped kickstart the 3-D TV race, and for SES, which has been preparing for this market for a while, the timing works well, McGuirk said. \u201cThe 3-D TV ecosystem that we\u2019ve just launched was in the works when the networks made their 3-D announcements. There\u2019s no doubt we\u2019re in the right place at the right time with the right idea,\u201d he said.
\n   The 3-D test that SES will lead will include eight areas of the value chain, from content production to acquisition to programmers, McGuirk said. \u201cThere will also be formatting companies, whether it be chipsets or encoders, uplink and transmission players, reception players, pay-TV operators, hardware manufacturers, stores and distributors, and displays \u2014 from television sets to shutter glasses. I can tell you we\u2019ve tried just about all the glasses and they work very differently, so once you start mixing all these pieces of the chain, you can begin to really evaluate the end results,\u201d he said.
\n   In terms of what he hopes can be achieved over the next 12 months, McGuirk said, \u201cIdeally, all the different formats will be tested. Look at frame compatible transmission: whether side-by-side, above-and-below, checkerboard, all these are possible when you take two pictures \u2014 left eye and right eye and try to transmit them at the same time. You can split the screen any which way and move them through the chain. We must figure out what works best, what bandwidths work best and what creates a consumer\u2019s best home entertainment experience.\u201d
\n   But transmitting 3-D signals could be more demanding than HD, McGuirk said. \u201cI heard someone say this week that if you produce something bad in HD and it looks bad on the screen, you\u2019re just a bad producer. If you produce a bad 3-D product, on the other hand, you can make people sick. So it is incumbent on all of us to get this right and put the best 3-D products out there, make it stable and really drive consumer acceptance. This is very important for the future of television and satellite, and we\u2019re giving it that level of seriousness,\u201d he said.
\n   With its experience in HD, SES believes it is perfectly placed to take advantage of the accelerating 3-D TV timetable. \u201cOur leadership position in HD gives us the opportunity to look at the next wave of technology and how it will be adopted,\u201d McGuirk said. \u201cWe have lived and thrived through one wave \u2014 in HD. Frankly, a lot of the unknowns and testing are familiar. If you look back to when HD began, there were some issues about how audio would work, how will it transmit and what bandwidths would offer an effective transmission. Many of the questions we lived through in the HD transition are very much real today in the 3-D TV world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

SES World Skies is getting ready to begin 3-D TV trials as it aims to place satellite at the forefront in terms of delivering 3-D media.    Beginning in April, SES will work with broadcasters, programmers, TV manufacturers and technology providers in a series of tests aimed at accelerating the delivery of 3-D TV.    […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-87146","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/87146"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=87146"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/87146\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=87146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=87146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=87146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}