{"id":87462,"date":"2010-02-19T17:13:03","date_gmt":"2010-02-19T09:13:03","guid":{"rendered":"https:\/\/wp-productionenv-bjg9h2g2bgg5b8aa.southeastasia-01.azurewebsites.net\/news\/atac-launches-tv-ad-campaign-to-push-casbaa-initiatives\/"},"modified":"2010-02-19T17:13:03","modified_gmt":"2010-02-19T09:13:03","slug":"atac-launches-tv-ad-campaign-to-push-casbaa-initiatives","status":"publish","type":"post","link":"https:\/\/starpath.global\/news\/atac-launches-tv-ad-campaign-to-push-casbaa-initiatives\/","title":{"rendered":"ATAC Launches TV Ad Campaign to Push CASBAA Initiatives"},"content":{"rendered":"<p>[02-19-10] Network partners of the <strong>CASBAA<\/strong>-led <strong>Asia TV Advertising Coalition<\/strong> (ATAC) are promoting a TV marketing campaign targeted at regional advertisers and media agencies, CASBAA announced Feb. 18.<br \/>\n&nbsp;&nbsp;&nbsp;&nbsp; The commercials, \u201cIllumination \u2013 demonstrating the media efficiency of pay-TV\u201d and \u201cFishing \u2013 signaling its media reach,\u201d were created to convey the benefits of subscription TV as the heart of a sophisticated media plan, the agency said.<br \/>\n\u201cThe core message is the unrivalled reach of Asia\u2019s pay-TV networks. As of January 2010, 1 billion people in 327 million subscription TV households were connected to Asian pay-TV systems with a growth rate of 12 percent since the end of 2008. Today, this accounts for 45 percent of all TV households,\u201d said ATAC spokesman Jack Lim in a statement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[02-19-10] Network partners of the CASBAA-led Asia TV Advertising Coalition (ATAC) are promoting a TV marketing campaign targeted at regional advertisers and media agencies, CASBAA announced Feb. 18. &nbsp;&nbsp;&nbsp;&nbsp; The commercials, \u201cIllumination \u2013 demonstrating the media efficiency of pay-TV\u201d and \u201cFishing \u2013 signaling its media reach,\u201d were created to convey the benefits of subscription TV [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2],"tags":[],"class_list":["post-87462","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/87462"}],"collection":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/comments?post=87462"}],"version-history":[{"count":0,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/posts\/87462\/revisions"}],"wp:attachment":[{"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/media?parent=87462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/categories?post=87462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starpath.global\/blog\/wp-json\/wp\/v2\/tags?post=87462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}