MTV Networks Joins CASBAA-Backed Broadcast Marketing Coalition in Asia

[05-26-10] MTV Networks Asia has joined the Asia TV Advertising Coalition (ATAC), an alliance of Asian broadcasters dedicated to generating new advertising revenue streams for subscription television across 15 Asian markets, the Cable & Satellite Broadcasting Association of Asia (CASBAA) announced May 25.
    MTV will join Bloomberg Television, CNBC/ Universal Networks International, Discovery Networks Asia, Fox One Stop Media, Sony Pictures Television and Turner International as members.
    “Joining this powerful group of networks will allow us to share our insight and expertise across demographically diverse audiences, learn from our colleague’s experiences, and work in tandem to build a stronger platform to grow advertising revenue for pay-TV providers across Asia,” Indra Suharjono, executive vice president and managing director of MTV Networks Asia, said in a statement.